The IPod Touch is a portable media player designed and markeyed by Apple Inc. The product was unvieled to the general public September 5, 2007 as part of an event dubbed "The Beat Goes On", featuring the introduction of Cover Flow and Multi Touch to the Ipod line. The IPod Touch can be purchased with 8 or 16 GB of flash memory. It also has a WI-FI and includes safari, Apple's web browser. The IPod touch is the first generation of the IPod line to include wireless access to the itunes store.
What does the iPod represent? A close relationship with Celine Dion and Barry White? Or maybe even with Apple Inc.? Take a peek inside and discover a whole world of economic geographical processes hiding behind your iTunes. ?Laid out in silicon is a road map for the world economy: globalized, outsourced, offshored, interconnected and complex (Leonard).? When we consume a commodity we often do not realize that not only are we engaging in a relationship with that particular commodity, but inadvertently
Apple’s iPod Introduction In the next pages, you will find information about the marketing strategy and market position of Apples’ iPod. In the Introduction there is a short glance back to the past in order to distinguish successful marketing campaigns from that time. The discussion concentrates on the market share which iPod holds and the moment and the application of the marketing mix which explains the success of the product among its competitors. Finally, there is information about the target
Product Life Cycle: iPod Development of the iPod: The iPod is a portable digital music player that holds up to ten thousand songs in a small, hand-held device that is lighter and thinner than two CD cases. iPod features a touch-sensitive navigational wheel and buttons, and an intuitive interface designed for one-handed operation. Songs are stored in several digital audio formats, delivering the highest sound quality. The iPod was born out of the idea dreamed up by Tony Fadell, an independent
Innovation and Change of the Ipod INTRODUCTION This report on innovation and change examines how Apple's iPod is the first entry into the marketplace that addresses the needs of the portable digital music market segment. It explains how it is small enough to fit comfortably in a shirt pocket. It shows how the device addresses the shortcomings of other portable MP3 music devices. It also looks at how market segmentation has been one of the most vital factors fueling the demand for technological
week's episode of "The Office." If so, you are tethered to one of the 60 million - and counting fast - iPod music players sold by Apple Computer in the last five years. And though it may seem you are doing it simply because you like the music and are pleased by the award-winning industrial design, you can congratulate yourself for participating in something a lot bigger than the tiny iPod: a revolution that has helped topple the idea that record labels, studios and broadcasters should set the
Assessment task Marketing Plan Apple Ipod Contents Executive Summary____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market -Selecting
Christmas of 2007 I made a purchase that forever changed music and my life together. An iPod lay in front of me and I gazed in its beauty and the place she had in my future. IPods are a pretty vague subject but it is hard to narrow down a product that delivers so much variety. An article has reported that a study undertaken at the University of Wolverhampton where iPod’s uses have taken a slight academic turn. IPods were being used as educational devices. Although not entirely replacing lectures or
Apple Ipod Value Analysis Value is perceived in different ways, by customers and organisations in relation to the product or service that is provided. The definition of value is what something is worth and the desirability. Also what is gained from the money aspect, and to whether the product or service actually fulfils its purpose. Value has different aspects which include company values; which relates to new innovations, job growth, reducing costs, as well as long term production and so forth
Abstract The Apple iPod has been the leader in the mp3 portable digital media player since its introduction to the public. There have been players before it, digital, am/fm, or tape players that have proven the market is worldwide and open to anyone. The challenge was to build a player that could take the lead in the industry, create and implement a strategic marketing plan, and gain the loyalty of the customer base for years to come. Apple and the iPod: Leader or Follower In almost every gymnasium
everywhere you look. For the past years we have seen how APPLE Computers Inc. has not only introduced the Ipod into the market for music players, but created the new must have pop icon. The following is a brief analysis of the product life cycle of iPods. iPods were first introduced to in 2001 and has since grown into a recognized cultural symbol. Designed and marketed by Apple Computer, iPod is a brand of digital audio/video players that stand apart from the rest due to their user friendly interface
really stands out is the Ipod by Apple. This is because it is light weight and it can hold a large amount of songs depending on how big the storage is, and on Apple's latest model there is video capability. So not only does it have music but you could watch videos too. What would be even better is if there would be a digital camera on it as well, then your problems of carrying both the mp3 player and digital camera would be over. This is because this new product called the Ipod Camera/ Video would
MP3 Player versus Mini iPod Sony is the world’s leading portable entertainment manufacturer, and Apple iPod is the most famous MP3 player. After Apple introduces their new product mini-iPod, Sony brings in their new MP3 player, NW-MS90D. The original iPod is a very successful product, but can it continue to be the best on a smaller device as mini-iPod or Sony will be the best smallest MP3 player? I will compare them with the specifications from their official webpage. First of all, we look
Apple iPod in 2001, the ease and accessibility to download and listen to music has never been easier. Apple has developed a device that weighs no more than 6.2 ounces (and as few as 3.6 ounces) and can hold up to 10,000 songs. Despite the weak market overall, the market for digital media is undeniably hot and barring a consumer spending meltdown, it should stay that way. In light of current computer market conditions, Apple is wise to leverage a moderately priced consumer product like iPod to generate
(R&D) and innovation. This was to ensure that the company could deliver products that are more superior to those of competitors – Apple products are high-quality and superior to others. Perhaps, this strategy can be demonstrated by looking at the iPod, iPhone and the iPad. All these Apple products are top quality devices and they combine innovation, imagination and design excellence to deliver fun and exciting devices for customers. The engineering excellence in Apple devices provides a wonderful
Barriers that Come with Modern Devices It is not an overstatement to say that modern portable communication devices are becoming an inseparable part of today's society. In "Hell is Other iPods," Caspar Melville accused that modern communication gadgets have caused social isolation among people as well as limiting the choices of people. He further pointed the irony of these so called communication devices, stating "it suggests connection-always the implicit promise of the digital age-while enforcing
ME 333 Section A Dr. Bednarz Group 5: Steve Jobs Brittney Fisher – Magic Mouse Paul Rochelle - iPod Hussam Noor – Retina Display Autumn Werner – USB Adaptor Steve Jobs is revered for revolutionizing the cell phone. His ideas propelled Apple to become a leader in technological innovation. Steve Jobs was a brilliant inventor, entrepreneur, and leader. His passion was evident in his inventions. His ideas never ceased to amaze apple and society as a whole. The juxtaposition of time before the iPhone
then removed the word “computer” on January 9, 2007. Apple has produced a lot of innovative products and has successfully become one of the top leaders in the field of technology. Apple itself produces hardware which includes Macintosh computers, iPods, iPhones and iPads. In order to support their own hardware, Apple has also created software including Mac OS X operating system, iOS mobile operating system, iTunes, a professional photography package, a suite of professional audio and film-industry
Apple Computer Case Analysis History Steve Jobs and Steve Wozniak founded Apple on April 1, 1976 in Santa Clara Valley, California. The two built the Apple I out of a garage and sold it. The first Apple I computer did not include a monitor, keyboard, or casing. Due to the high demand for the Apple I, Jobs realized that there was a market for small computers. He also realized that he could market the company's name and the computer's user-friendly look. In 1977 Wozniak added a keyboard, color
“Every once in a while, a revolutionary product came along, that changes everything, and Apple has been … very fortunate; it’s been able to introduce a few of these into the world. “ (“Steve Jobs introducing the iPhone”) What continued was a loud cheering and clapping by the attendant of the Apple 2007 keynote, one of the most important events held by Apple, the world’s current most valuable company (“The World's Most Valuable Brands”) where Apple introduced the first iPhone. The voice of the man