Inditex is one of the principal fashionable distributors of the world that have 3,106 establishments at 64 countries, with eight commercial formats - Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Kiddy 's Class -. The Inditex Group joins together in addition to a hundred of affiliates with the different activities that conform the business of the design, the manufacture and the textile distribution. The singularity of his management model, based in the invention
The Inditex Company is a company based in Spain known as one of the most successful fashion companies in the world. Inditex’s brands include Bershka, Massimo Dutti, Oysho, Stradivarius, Pull & Bear, Uterque, Zara Home, and most commonly known, Zara. Zara is the oldest and biggest brand that Inditex owns. The company started as a small shop in La Coruna first named Zorba. The name was later changed to Zara because there was already a bar nearby with the name Zorba. “It wasn’t long before the
Inditex is the largest fashion retailer in the world, it has seven chains, they are Zara, Pull and Bear, Massioino Dutti, Stradivarius, Bershka Oysha and Uterque. SWOT analysis might help the executive to understand the opportunities and threats in the environment with the strengths and weakness of Inditex; thus help the executive to evaluate existing strategies and formulate the new master strategies (growth strategy, stability strategy and retrenchment strategy). Such as allocates resources, address
on Zara’s business model, however I will address main factors. In this case analysis I will also provide some recommendation and suggestion of Zara’s business model problems. Zara is one of the largest international retail company that belongs to Inditex, one of the world’s largest fashion distribution groups, and has “five other apparel retailing chains, continued a trajectory of rapid, profitable growth”.(Harvard) Zara has many numbers of stores all over the world. The customer is at the heart
the electronic version of Exhibit 6 automates some of the comparisons, you will probably want to dig further into them? The four companies shown above have very different business models. Inditex owned much of the production and most of its stores. Inditex is thus a vertically integrated company. This made Inditex gain a competitive advantage, which is quick response to the market requirements. On the other hand, The Gap and H&M have a different business model. They owned most of the stores, but outsourced
lines. Zara is now represented in over 30 markets worldwide and operates over 500 stores. Zara has been operating under Inditex that was founded by Amancio Ortega in 1975. Inditex has been a global specialty retailer and has six apparel retailing chains including Zara. The six different chains include Zara, Massimo, Dutti, Pull & Bear, Bershka, Stradivarius, and Oysho. In 2001, Inditex has generated a net income of 340 million Euros. Currently, Zara is the largest and most international retailer in Inditex’s
products but also extend the brand image. Morgan (2011) mentions that the good window display can not only increase the sales but also can build a good brand image in long-run. Furthermore, there... ... middle of paper ... ...ame period of 2012. (Inditex, 2012) The solid growth from Zara shows that Zara is successful in building its own brand identity. The high degree of recognition of Zara makes people choose Zara instead of other brand. One of customers who are interviewed said: “Zara is the name
Introduction Zara, the largest retailer within the Inditex portfolio, has been able to maintain a competitive advantage over its competitors by offering up-to-the-minute fashions in its stores throughout Europe, Asia, the Middle East and the Americas. Zara is the result of a clothing factory integrating forward to take advantage of linkages between manufacturing and retailing. These linkages are facilitated by information technology and Zara has developed a highly automated production and distribution
This paper will begin by discussing the marketing concept of customer orientation towards the success of a business. The meaning of adopting a customer orientation will be discussed thoroughly while highlighting the implications by featuring an organization in the said industry. Strategies to achieve success in the market by integrating and responding to the market’s demand will be addressed thorough out this paper. The relation between customer orientation and resulting in customer value creation
part of the Inditex Group along with the other well-known brands such as Pull & Bear, Massimo Dutti and Bershka. As the fastest growing fashion industry, Zara has opened more than 2000 stores in 77 countries and well-known brand image for its high quality fashions with huge range of designs and affordable price. The stores are mostly company owned except in some area that is not possible where its local legislation does not allow foreigner-owned business. While the parent company, Inditex Group has
the company overview from the beginning when the brand started in Spain. The study describes the company’s international expansion, business systems, production, and distribution within the U.S. markets. Zara is part of a parent company called, Inditex Group which is centralized in Spain. At first, Zara started as a lingerie company and quickly expanded into three sectors of fashion as a women’s, men’s and children’s fashion brand. Zara takes pride in their private label, which keeps their brand
The apparel retailing industry consists of companies that design and sell clothing, bags, footwear and accessories. The industry becomes one of the fastest growing and highly competitive industries because of the globalization. The global apparel industry is worth$1.2 trillion revenue in 2012, growing to $1.3 trillion in 2016. (OTEXA 2013), Sales of women's clothing is nearly 53 percent of the total industry revenue. The fashion apparel industry is very challenging and consistently changing; trend
Zara is one of the world’s largest fashion retailers; it’s a Spanish clothing and accessories retailer. It is the flagship company of Inditex, a holding company which includes seven other brands, and was founded in Artexio, Spain in 1975 by Amanico Ortega and Rosalia Mera. Just this year Forbes named Ortega the 3rd richest man in the world. “Zara contributes about 80% of Inditex's revenues, which have grown by 27% per year on average since 1998,” (Zara’s). As of 2012, the retailer boosts a whopping
stores established in 1975 by the Spanish group Inditex owned by Amancio Ortega. Ortega is the founder of Inditex, which was established in 1963. Inditex has been the holding company above Zara and other retail chains since 1985. In addition to Zara, the rest of the labels the groups own are Bershka, Massimo Dutti, Pull and Bear, Stradivarius, Oysho, Zara Home, Zara kinds and Uterque. Zara is one of the largest international fashion brands of Inditex. Zara is available in 86 countries with total
cause fear throughout Europe. I took it back and got my money refunded." However, Zara, owned by the world's second largest fashion retailer Inditex, said to the daily mail, UK that said it did not know the 39£ ($78) handbag had green swastikas on its corners. "After the return of one bag we decided to withdraw the whole range," said a spokesman for Inditex, which has more than 3,330 stores in 66
Zara's profile Zara is a fashion brand which was established in 1975 by the Spanish Inditex group which was owned by Amancio Ortega. The brand is supported by other sister companies like Bershka, Massimo Dutti, Pull and Bear, Stradivarius, Oysho, Zara Home, Zara kinds and Uterque. Zara has made huge profits during the last two decades and is now ranked the third biggest retailer world-wide (Zhang, 2008). Unlike its competitors, Zara produces more than half of its products in Europe and not in Asia
in the clothing market. The retailer most distinguished for a fast fashion approach is Zara (Hayes & Jones, 2006). Zara is a child company of the parent company Inditex. Zara stores have established the stride for merchants around the globe in creating and shipping fashionable clothing (“Case 3-4. Continued Growth for Zara and Inditex”, 2013). Their marketing approach has helped them become extremely successful in terms of providing the customer with. International marketing strategies and its
2.1 Stakeholder identification and role descriptions Stakeholders are individuals, groups, and organisations with the power to influence the delivery of an organisation’s strategy and thus the organisation’s performance and/or a significant interest in an organisation’s strategy and thus the organisation’s performance (Wisniewski, 2001; Ackermann & Eden, 2011). In the context of the draft BSC to be developed, however, the analysis shall focus on relatively aggregated stakeholder groups. Firstly
Inditex produces for serval other retail store. ZARA has grown in 86 countries till date. Amancio Ortega founded ZARA in 1975 and years later founded Inditex to expend their production. ZARA is a well known that have a vertical integration system. ZARA constitutes of Indiex’s sales. It manufactures all its garments, which represent almost 70% of its stock, through Inditex. Thus making it easy to be flexible in the variety of garments
the market and its position among its rivals. In addition, it can measure the growth opportunity of a particular company in the industry. The financial data of Inditex indicates that this company has a positive growing business in the fashion industry. This section will focus on some aspects to analyze the financial situation of Inditex group. The analysis will include areas such as profitability, leverage , activity and liquidity. Furthermore, the resulted data will be compared to the other competitors