'McDonaldization', ‘Disneyfication', ‘Walmarting', ‘Coca-Colonization’, ‘Hollywoodization’ (Conversi, 44). These terms all have something in common. They are large North American corporations and ideals that can be recognized globally. Globalization is the immersion of socio and economic relations on a global scale. Globalization designates this complex process of homogenization, which conforms cultural practices to what we think of as the “western model”. This homogenization contains the propagation
Revolutionaries (opponents) negatively associate globalization as a way in which corporations impose western beliefs and customs, supplanting traditional and cultural practices of global communities, hence creating homogenization. “How to Judge Globalism” reflects the views of the opposition as a “continuation of Western imperialism” (Sen, 2002). Presumably, globalization negatively affects social/cultural aspects of society as well as the environments and the economies of these regions. As corporations