Event Reflective Report Event Concept The concept of the event is when customers buy according to our promotion package. 1 box (10cans) gets 1 free customized Coca-Cola can while 1 carton (24 cans) gets 2 free customized Coca-Cola cans. Chinese New Year is just around the corner and most Chinese people will get stock up with carbonated drinks, beers, and etc. The targeted customers are wide, because Coca-Cola is the world most known carbonated drinks besides of 100 Plus. There is three team of crew