The executive summary is arguably the most important section of the business plan. It must be concise, specific, and well-written. It summarizes the highlights of the completed business plan and provides a brief snapshot of the plan, with sales, spending, and profit summary figures. The summary emphasizes those factors that will make the business a success. It must contain sound numbers for market size, trends, company goals, spending, return on investment, capital expenditures, and funding required
Executive Summary of Pepsico Through my research of Pepsico, I have calculated the cost of capital. A firm's cost of capital is imperative because it represents the funds used to finance the firm's assets and operations. First you have to estimate the cost of capital in order to minimize it. In estimating the cost of capital, you first have to find the cost of each capital component and then combine the component costs to find the weighted average cost of capital. First, I calculated the cost of
The Executive Summary of the Business Plan The executive summary is the most important part of the business plan. Many people will only read this. The summary in itself will not secure an investor, however, it can loose them. Quality - the quality of the summary must therefore be outstanding and you should pay particular attention to it. Obtain critical feedback from others on your drafts. Stand-alone - it is also used as a stand-alone document when introducing the project to others
Motorola is a global leader in wireless, broadband, and automotive communications technologies. Motorola was originally founded as the Gavin Manufacturing Corporation in 1928. Its first product was a battery eliminator. Its products have grown and changed over the years to include phone, wireless handsets and much more . Motorola has been the leading provider of two-way radio services to public safety, government, and utility enterprises for years. They also offer broadband services. Their broadband
Microsoft Canada Executive Summary Microsoft Canada is preparing its marketing plan for the Xbox over the coming year. The Xbox was launched the previous year and positioned as the complete home entertainment solution combining video gaming, the Internet and DVD playback. The Xbox is the most robust gaming console on the market, but faces stiff competition in its product category. The Sony Playstation 2 is the market leader with over 50% of the console market. Microsoft also faces competition
Executive Summary Calyx & Corolla is a young company that offers a very unique choice for customers who are interested in buying fresh flowers. Fresh flowers industry valued approximately $9 Billion in the United States in 1990 with steady market growth rate of 7.7% since 1985. However, the market potential did not reach the top yet. US fresh flowers market still has more room to grow. Per capita consumption of flowers and plants in the US was $36 per year, while the average in Europe was $60.
Executive Summary of Proctor and Gamble Proctor & Gamble will introduce the new Bounty Toilet Paper during the first week of December 1999. This brand of toilet paper will take the already established idea used with Bounty Paper Towels, and modify to the toilet paper world. Bounty has always stressed the idea of taking the least amount of the product, but still getting the job done while at same time consisting of a strong durability. Never before has such attributes of durability and effectiveness
Sony Corporation Executive Summary Sony's current financial difficulties are tied into its corporate culture which were stated over 30 years ago. With such a large multinational corporation, greater planning and more use of strategies should be pursued. Sony could start with the implementation of a new mission statement, with profit and benefits of the company tied more closely to everyday operations. Internally, the four forces, the management, the designers, the production and the marketing
The Heart of India is a new quick serve Indian restaurant serving an exceptional experience in fresh authentic Indian food to be located in the Chicago loop near the intersection of Adams and Wabash (See Appendix K). A quick serve Indian food restaurant is a unique concept with an atmosphere of the far-east with the sounds of authentic Indian music bringing flavorful Indian food quickly during lunch and dinner at reasonable prices. The restaurant will serve traditional north Indian (Punjabi) cooking
Sports Nutritional Category Executive Summary Over the past 5 years the market has seen an enormous increase in the sports nutritional product category. These products range from energy drinks and nutritional bars to diet products and nutritional supplements, and each day new products are being introduced into the market. With nutrition and taste being two of the most important aspects of the product, creating and maintaining products in this category is simplified. This has become one of
Executive Summary of Camar Automotive Hoist Camar Automotive Hoist has built its reputation on a quality product in the Canadian market however in 2000 the company is facing the problem of sustaining future growth of its business. In an attempt to address this need of sustaining growth we recommend that Camar Automotive Hoist clearly defines its position as a safe and convenient scissor lift producer on international wheel alignment markets; and transfers its focus mainly on the US and the European
Executive Summary of Anheuser-Busch Companies, Inc. Anheuser-Busch Companies, Inc. continually seeks opportunities to maximize shareholder value and increase efficiency. Through their extremely effective marketing strategies A-B has gained control of over 47% of the global market share. In the process of doing this, Anheuser-Busch has become one of the most recognizable trademarks. This is not without its faults though. Anheuser-Busch’s aggressive advertising campaign has targeted more than
Executive Summary of Sun Cosmetics, Inc. There are many components to a successful organization, among them is a steady flow of innovative products that are consistently produced to high standards, available to customers when and where they are needed, and backed with diligent service and support. We will demonstrate the viability of capturing a significant market share of sunscreen products Down Under. We will inform you of our unique market entrance plans, our unique product and its marketable
This article summarizes effective writing techniques for reports. I. The typical structure is as follows: II. Title, author, date. III. Contents. IV. Introduction and Terms of Reference (plan for report). V. Executive Summary (containing main points of evidence, recommendations and outcomes.) VI. (1-2 pages maximum) VII. Background/history/situation. VIII. Implications/issues/opportunities/threats, with source-referenced facts and figures evidence. IX. Solution/action/decision options
(COVER PAGE) OBSERVATIONS AND RECOMMENDATIONS FOR T.G.I.FRIDAY’S RESTAURANT Prepared for (name) Prepared by (your name) Date TABLE OF CONTENTS EXECUTIVE SUMMARY………………………………………………………………iii PROBLEM………………………………………………………………………………..1 BACKGROUND………………………………………………………………………….1 DISCUSSION OF FINDINGS……………………………………………………………2 Services……………………………………………………………………………2 Menu Items………………………………………………………………………..3 Quality……………………………………………………………………..3 Prices………………………………………………………………………4 Atmosphere………………………………………………………………………4
Executive Summary Price is said to be the biggest factor in the marketing mix. If the price is not right, then the product will not sell. Consumers feel that they have to get something back, such as an intrinsic value from the products. Pricing is affixed with many different variables such as the flexibility of price, geographic term, discounts and price levels over the product cycle. A marketing manager must also consider what type of pricing objective to use. For this paper, I have made myself
EXECUTIVE SUMMARY: The United States located electronic company Electrocorp faced the problem of declining profitability due to rising production costs, specifically high wages, costly worker's safety and environmental standards. In order to solve this problem Electrocorp is deciding whether to relocate some of their plants to South Africa, Mexico, or the Philippines. The first alternative of keeping the plants in the US would mean that Eletrocorp obeys the strict environmental and safety regulations
Executive Summary The management report presents six competences (under 3 sub-headings) outlined by the Management Standards Centre (MSC). These are the following: • D. Working with people • • D1. Develop productine working relationships with colleagues • D3. Recruit, select and keep colleagues • D7. Provide learning opportunities for colleagues • • E. Using resources • E5. Ensure your own action reduce risks to health and safety • • F. Achieving Results
business outside Japan. U.S. could be big market for Nakmura “Chrysanthemum”product. Accepting offer from Semmelback, Semmelbach and Whittacker, Chicago Company achieve its goal to make more profit and to be a brand value outside of Japan. Executive summary The Nakamura lacquer company of Kyoto, Japan making lacquer for the daily table use with Chrysanthemum brand became bestselling brand in japan . But practically Nakamura had no business for American tourist.
Minnesota organic Coffee Table of Contents 1. Executive Summary ………………………………………………3 2. Introduction………………………………………………………..4 3. Business Description ……………………………………………...5 4. Management and Processes…………………...…………………..7 5. Research, Marketing and Company Plan.……………………7 6. Financial Projections...………………………………………….9 7. Reference………………………………………………………11 8. Appendix…………………………………………………..12 1. Executive Summary Coffee is one of the world’s most precious commodity