Free Easyjet Essays and Papers

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  • Easyjet And Airjet: A Comparative Analysis Of Ryanair And Easyjet

    851 Words  | 4 Pages

    Both, Ryanair and EasyJet, operate within the airline industry which is highly regulated and characterised by intrinsically high exogenous barriers of entry such as cost of technology and access to congested airports. Furthermore, the industry is prone to high costs due to external factors such as weather and safety provisions. Ryanair and EasyJet are both low cost carriers (LCC). Although the airline industry as a whole is predominantly stagnant with a relatively low growth rate, the opportunities

  • EasyJet

    620 Words  | 3 Pages

    EasyJet EasyJet has become the European leader in a no frills frenzy for low cost, cheap air travel. This market however has since the mid nineties gone from strength to strength and we have witnessed the arrival of a number of low cost airline companies which cater for the no frills approach. In Europe the top two competitors in this market are EasyJet and Ryan Air which serve their customers from London Luton and Dublin respectively. They offer a differentiated product compared with

  • Easjet Case Study

    1181 Words  | 5 Pages

    EasyJet is Europe's leading low-cost airline. The airline was founded by Stelios Haji-Ioannou, and the family remains the major shareholder. He controls other separate EasyGroup companies such as EasyInternetCafe,, EasyMoney, and EasyValue.There are no "cross-shareholdings" between EasyJet and these other EasyGroup companies. EasyJet operates independently from the other companies, although some "cross-marketing" agreements do exist. EasyJet is a low cost airline officially known as

  • Diversity in Organisations

    1829 Words  | 8 Pages

    This essay focuses on Easy Jet, which is a British airline based at London Luton Airport. Analysis of the competitive environment in which it operates has been analyzed using Porter’s Five Force (Pereira, 2013). It indicates that the rivalry is fierce as market growth is minimal. Subsequent analysis of growth strategies that Easy Jet has adopted, is by using Ansoff’s Matrix, this has been undertaken to analyze how it competes within the industry and discloses possible future strategic opportunities

  • Easyjet Case Study

    2350 Words  | 10 Pages

    Explain how the products of EasyJet are developed to sustain competitive advantage. According to Porter (2004), there are two type of competitive advantages which are cost advantage and differentiation advantage. He stated that a company gains cost advantage when it provides the same products or services as its competitors with a lower cost. EasyJet has gained this advantage as it offers flights to similar destinations when compared with

  • Operations Management Strategy at Easyjet

    1510 Words  | 7 Pages

    airline industry the service provided has been almost commoditized and the companies are trying very hard to be profitable while being competitive, in order to please their stakeholders like investors and customers. A well known low-cost airline is Easyjet which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. Easyjet's goal is to be the leading low-cost airline in Europe while providing exceptional value to its passengers. This is

  • What Stakeholders Want From Easyjet

    2328 Words  | 10 Pages

    or caused a lot of pollution • Governments – their concerns are taxation, VAT and legalities What the stakeholders want from EasyJet: • Customers – they would want cheap flights that are comfortable and safe. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. • Employees – they want to be paid the correct wage from EasyJet for what they do and the hours they work. They would also want the company to do well profitably as this could mean that they

  • Easyjet and Ryanair Flying High on the Southwest Model

    1620 Words  | 7 Pages

    Easyjet and Ryanair flying high on the Southwest model Charting the ups and downs of low-cost carriers Abstract Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – There was a time when the notion of commuting daily between Rome

  • Porter 's Five Forces Of New Entrants

    1132 Words  | 5 Pages

    especially due to the cost of fuel and technology needed to operate the airplane. With EasyJet internationalizing into Africa, it had the notion of facing new competitors, however, with the finances (see appendix) it possesses and the famous identity of its brand, made the threat of being a new entry within the Nigerian market low. However, a big threat would be if local Nigerian airlines were to reduce its prices then EasyJet might be at risk because the local airlines have the necessary equipment and knowledge

  • Analysis of EasyJet's Business Drivers

    832 Words  | 4 Pages

    saturation of the Europe market and its strong competition. The statistics show that people travelling by air has increased tremendously over a year (Holloway, 2000). Asia and North African appears to be attractive new markets for EasyJet to expand and exert its influence. EasyJet entered the European airline industry despite the stiff competition. The competitive factors and attractiveness of the European market can be examined further by use of Yip’s driver of internationalization. YIP’s framework suggests