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    TRADEMARK According to Black’s Law dictionary, “Trademark is a distinctive mark, motto, device, or emblem, which a manufacturer stamps, prints, or otherwise affixes to the goods he produces, so that they may be identified in the market, and their origin be for.” In general parlance, trademark may be referred as a mark which distinguishes the good of on enterprise from the goods of its competitors. It is a mark used by the producers to make the easy recognition of the goods by the consumers and

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    Many studies defined the term brand image in myriad ways, but they were closely related definitions. Aaker (1997) defined brand image as an image that can be recalled by the public, which is relevant and easily remembered as well as considered a positive brand. Brand image consists of “functional and symbolic brand beliefs” (Dobni and Zinkhan, 1990). The brand image is also described as the perception of the customer based on reason or rationality which causes the customer to attach more emotions

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    In Malaysia, privatization is for the most part characterized as the exchange of possession from open to private segment. It could likewise be alluded as changing status of a business, administration or industry from state, government or open to private proprietorship or control. Once in a while, the term privatization is to incorporate the utilization of private contractual workers to give benefits beforehand rendered by the general population area. Full privatization is not the standard in Malaysia;

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    Case Study On Hershey

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    implemented, it was obvious that Hershey would not be able to meet its deadlines and the company was 15 days behind schedule in orders. Hershey’s implementation team made the mistake of using shortcuts in systems testing, data migration and training without the appropriate testing. As a result critical data process and systems integration issues went unnoticed until it was too late. I don’t think that the company should have rolled out all three systems at the same time. Testing should never be sacrificed

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    characteristics of the brand to which consumers pay a lot of attention before preferring to purchase it are: i) Colour ii) Smell iii) Price iv) Design/ packing v) Preference vi) Durability vii) Guarantee/ warranty viii) Shape/ size ix) Reputation of the company x) Attractiveness of the brand name itself xi) Quality of advertisement xii) Regular availability in the market xiii) Gifts

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    Public sector is the organization that under the control of government. In the other words, it also can be said that the part of the economic system is controlled by federal, state and local government ("Public Sector," n.d.). Government set up corporation to integrate the benefit that derived from government with the benefit in private sector. The major revenue of public sector is normally raise from the levy of tax, fees, and so on. They provide various types of public goods and services that not

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    Brand Extension Essay

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    In this section we focus on the acceptance of brand extensions for FMCG, durable goods, and services. Specifically, we focus on perceived similarity, reputation, perceived risk and innovativeness as factors influencing the acceptability of brand extensions. (1) Similarity Referent product-extension product similarity (hereafter referred as similarity) is the degree to which consumers perceive the extensions as similar to other products affiliated with the brand (Smith and Park 1992). From table 1

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    Sainsbury's official ‘1914’ Christmas Ad is a video advert promoting the brand of Sainsbury’s (the second largest chain of supermarkets in the United Kingdom.) The advert takes the audience back to the time of war displaying the idea of opposite forces uniting on the occasion of Christmas and exchanging Sainsbury treats. This text promotes the idea of being together despite being in opposing army sides in battle by using the setting and symbols of Christmas and chocolates. In the advert, the British

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    “Satisfaction can be described as an overall judgement of an induvial experience regarding a product, organization or service provided. .Brand equity is defined in terms of the marketing effects distinctively attributable to the brand for example when certain outcomes come from the marketing of a product or service because of its brand name that would not happen if the same product or service did not have that name(Keller K.L , 1993). Literature review Service quality is the outcome of the differentiation

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    Companies Case Study

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    There are five types of companies under Companies Act 1965, which are incorporation companies, limitation of liability, on the basis of number of members, on the basis of ownership of companies and on the basis of control. Incorporation companies consist of statutory companies and registration companies. Statutory companies is a company that create by Act of Parliament that which is set up by the government. The characteristic of statutory companies is the company is completely own by the government

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