Comcast Corporation is a media conglomerate with wide-spread reach across multiple industries. Comcast consists of four lines of business including Comcast Cable, NBCUniversal, Comcast Spectator, and Comcast Ventures. With the addition of NBCUniversal and Universal Studios in 2011, Comcast Corporation grew to five reportable business segments: cable communications, cable networks, broadcast television, filmed entertainment, and theme parks. As of December of 2016, Comcast’s two primary business are
Comcast Corporation (Nasdaq: CMCSA), number 46 on the Fortune 500 list (Cacace, 2013), has a broad innovation program that would and likely does benefit from many of the metrics listed in Table 6.2 of Making innovation work (Davila, Epstein, & Shelton, Making innovation work: How to manage it, measure it and profit from it, 2013, p. 173). As a public company, stock price measures and sales and income are important measures of overall success. However, more important for measuring innovation success
Discussed will be the management practices of planning, organizing, staffing, leading, and controlling and how they relate to the corporate environment of Comcast Corporation through my personal experience. Comcast Corporation is a company that specializes in cable networking and high speed internet access for residential and commercial customers. “Comcast Creates More Than 5,500 New Jobs as Part of Multi-Year Customer Experience Transformation” (Comcast.com, 2015). I spent a total of three years working
Comcast Corporation is the largest cable company, home Internet service provider and the third largest home telephone service provider in the United States by revenue, it is also the largest mass media and communications company in the world On 28 January 2011, Comcast Corporation succeeded in acquiring NBC Universal Inc which was previously managed by General Electric Company (GE) which is an American multinational conglomerate corporation.NBC Universal, ,Inc was formed in may 2004 when it decided
Final Project: Comcast The company that I have chosen is Comcast Cable Company. Currently, Comcast is the leader in the home entertainment industry. Comcast offers their customer's: cable television, internet service, home phone service, television screaming app, home security, and mobile service. The company is working to compete with AT&T/ Direct TV, Dish Network, Hulu, Netflix and sling Tv. The competitors do offer cheaper service, but Comcast is known mostly for its great internet service.
Market-Product Focus The five-year product objectives and marketing focus for Comcast Cable are explained in this section. This marketing focus will include the target markets, points of difference, and Comcast’s positioning of their telephone, cable, and Internet services. With this market-product focus, Comcast will utilize their specialty features to ensure continued market share growth. Marketing and Product Objectives Comcast Cable’s intent during the next five years is to continue increasing their
Comcast, the ubiquitous firm loathed by many, is a cable service provider conglomerate founded in 1963 which operates in the mass-media and telecommunications industry. Beginning with just twelve-hundred subscribers, it quickly grew largely due to its investment in Group W cable. It also began to expand its services, offering high-speed internet, as well as several new video on-demand services. Today, Comcast is the largest cable company in terms of subscribers, serving over one-hundred million people
.. ... middle of paper ... ...it cooperation.” Consequently, Comcast pay an important attention to centralized their managers. Secondly, Comcast provides four main services. There are cable, video programming, internet, and voice service. Comcast uses a cost leader ship business level strategy in order to capture a higher market share. Because Comcast has lower input costs by outsourcing process, the price sells by Comcast below the industry average. In conclusion, the coordination between
In today standards people look at Comcast they see the largest mass media and communication company in the world by revenue. Also people see it as a huge conglomerate because Comcast is the largest cable and home internet service in the United States of America while having the third largest home telephone service provider. This is why people fear Comcast because they are the ones who basically control the market in those three areas. Now looking at what Comcast has become people need to understand
Comcast’s proposed acquisition of Time Warner Cable for $45.2 billion was first announced on February 13, 2014. Since then, the corporation has begun the regulatory review process by filing a public interest statement at the Federal Communications Commission. In order for the proposed merger to gain approval, both the Federal Communications Commission (FCC) and the Department of Justice (DOJ) must find that it is lawful and in the public interest. Despite consistent and vocal opposition by millions
Internal Analysis: In our internal analysis of the merger between Comcast Corporation and Time Warner Cable (TWC) we looked at the internal strengths and weaknesses of the acquired company. By analyzing these strengths and weaknesses we determined that Comcast Corp. proposal to acquire TWC will have potential benefits. Comcast Corporation is already a giant, owning the nation’s largest cable distribution network and TWC is the second largest cable distributor serving roughly 12 million households
A) According to the article:’ Time Warner Cable to Merge with Comcast Corporation to Create a World-Class Technology and Media Company”, Time Warner Cable and Comcast came to a friendly agreement in which the board of directors approved the stock-for-stock transaction where Comcast will acquire 100% of Time Warner’s cable shares outstanding. This acquisition will be both beneficial for Comcast’s consumers and their shareholders where this merger will create a technological innovating company with
be rough waters ahead with federal regulators. Now there's talk that the deal may not go through based on how AT&Ts bid to take over Time Warner is going. And with it, Comcast is emerging as a likely replacement. But won't that offer the same problems? The issue is revealing the coalescing of the industry as major corporations continue to buy one another. Concerned, the US Department of Justice has taken the move block AT&T's Time Warner merger based on anti-trust concerns. The feds did something
Comcast Cable was founded in Tupelo, Mississippi by Ralph Roberts, working with Julian Brodsky and Dan Aaron, in 1963 through purchasing another cable company that had 1,200 subscribers (Comcast Business, n.d.). Comcast began publicly trading their stock in 1972 (Comcast Business, n.d.). Comcast achieved their first expansion in 1986 with the purchase of a “26 percent interest in Group W Cable” (Comcast Business, n.d., para3). This interest purchase led to Comcast doubling the number of customers
Issue 2: Poor Customer Service (Short-Term) In 2007, Comcast ranked third on MSN Money’s Hall of Shame for customer service. Poor customer service can not only tarnish Comcast’s brand reputation, an extremely valuable intangible asset, but also hurt its financial strength. To remedy this issue, Comcast can flex one of its sustainable competitive advantages identified in Section 4 and form a strategic alliance with a customer service firm. If no action is taken, revenues can decline, hurting both
“assets” where the effect of such acquisition may be substantially to lessen competition, or to tend to create a monopoly. “ (American Antitrust Institute, 1) Violating this section of the law, violates the anti-trust law which is a law that regulates corporations and businesses so that competition is fair and beneficial to consumers. Without the Justice Department trying to get rid of any kind of merger between AT&T and Time Warner Cable, the unlawful market power would not be
Universal Studios) that Comcast offers, it is difficult to narrow down the overall one item that Comcast offers and builds a value chain around. Is it our core products of internet, television, phone, and home security that make up Xfinity or services that we offer such as Universal Studios and much more? If we are to incorporate all that Comcast is made up of, I think we could indicated that as a whole, we provide entertainment. Entertainment is what makes up Comcast and building around that
AT&T – Time Warner Merger AT&T Inc. secured a $85.4 billion blockbuster deal to buy Time Warner Inc. and promised to reshape the media landscape. If this deal were to be approved, AT&T would combine its “millions of wireless and pay-television subscribers with Time Warner’s stable of TV networks and programming” (Gryta). This potential merger has drawn many comparisons to Comcast’s acquisition of NBCUniversal in 2011. Despite the acquisition of NBCUniversal successfully going through, “U.S. regulatory
Comcast is a global telecommunications company that primarily earns revenue from its cable communications business, Comcast Cable, by providing cable, internet and voice services as one of the largest cable TV services in the U.S. Headquartered in Philadelphia, PA, the corporation also owns NBCUniversal through which it operates cable networks and broadcast TV as well as film entertainment and theme parks (Comcast Corporation, n.d.). The most critical factors in Comcast’s macro-environment are the
in our ever increasing global world. In the United States, these services are provided by a number of different firms, chief among them is Comcast, being the largest provider of Cable and internet in America, and a large telephone provider. Next to it stands Time Warner Cable, the second largest provider of cable in the United States. The decision for Comcast to buy Time Warner Cable for forty-five billion dollars in 2014 has led to many criticizing the merger, calling it a monopoly. Others have