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    Colgate

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    Background Colgate began in 1806, when William Colgate, an English immigrant, set up a starch, soap and candle business on Dutch Street in New York City. In 1807, Frances Smith was made a partner and the firm became Smith and Colgate. In 1813, Colgate bought out his partner, and the name was changed to William Colgate and Company, (http://www.colgate.co.uk/about/history.shtml). The first Colgate advertisement for soap, mould, and dipt candles appeared in 1817. A few years later, Colgate and his brother-in-law

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    Colgate-Palmolive

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    Colgate-Palmolive has remained a leader in the oral hygiene industry. The company operates all over the world and has been successful in all markets. One reason the company has remained successful is because the company understands its customers and customer buying behaviors. This paper will discuss different segmentation variables for Colgate-Palmolive. This paper will also discuss the behavioral influences. Finally, this paper will make some recommendations for the Colgate-Palmolive company

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    Colgate Palmolive

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    Colgate Palmolive With a continuous expansion in it's product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch, soap and candle business. Colgate produced soaps and perfumes or

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    Colgate Palmolive

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    Introduction Colgate Palmolive is the current leader in manufacturing and distribution of oral care and general hygiene products in the world (Crescendo Networks, 2011). Almost all households on the globe use a product of Colgate Palmolive. The success story of Colgate Palmolive started way back in 1873 when its founder, Mr. Colgate, started the company, and ever since, the company has been rising in the corporate world to achieve its current position. However, this does not mean that all has been

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    the audience to buy or think a certain way. A Colgate toothbrush commercial used Logos, Pathos and Ethos to spread the word that they have the best toothbrush of all, in which they target everyone who has teeth. Through the use of advertisements, Colgate has convinced the world that they have the best toothbrushes, they’re even recommended by dentists. Colgate as a company strives to be the best company to have the best dental products.

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    Colgate Case Study

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    Introduction Colgate is a high ranked oral hygiene company that produces toothpastes, mouthwashes, toothbrushes and dental floss that was founded in 1807 by William Colgate in New York City. In 1820, Colgate built their first starch factory in New Jersey. Years later, in 1857, the founder William Colgate death resulted in the company being passed down to his son Samuel Colgate. In 1864, Colgate collaborated with B.J. Johnson who founded the Palmolive Company. The Colgate-Palmolive Company began having

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    PROBLEM STATEMENT Colgate Palmolive's senior management decided to launch a new toothbrush priced in the Super Premium segment. Susan Steinberg, the product manager, has to determinate the best marketing mix to implement and which of the follow options are the best in order to position the product in the market: A) Under a mainstream B) Under a niche strategy. Each strategy has involves different prices and volumes of unit sold. SITUATION ANALYSIS Customers: More and more customers look

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    Colgate-Palmolive has a massive distribution range as soap and toothpaste are needed everywhere. Almost all Super Markets, Discount chains and Pharmacies such as Walmart, Target, and Walgreens, carry Colgate-Palmolive products (Assignment Point, 2013). There is little restriction on who can carry their product as people need soap and toothpaste and will purchase it regardless of which store sells it. Colgate-Palmolive promotes their brands in a variety of ways using the internet (social media and

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    Assessment of Colgate Palmolive's Competitive Position Toothbrush manufacturers have poured millions of dollars and hours, to marry form and function in oral health care products that enable their users to brush frequently, comfortably, and above all, properly. Along the way, they have built the U.S. oral care market into a $2.9 billion industry, changed the brushing habits of millions and turned the lowly toothbrush into a trendy lifestyle accessory. As the consumers are becoming more concerned

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    Global Adventures of Colgate Palmolive Today there are many firms whose products are widely known and are available in many countries all over the world

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