Will Boettcher Biology 355 Erythroxylum coca The Coca Plant The coca plant belongs to the family of Erythroxylacae. This family is comprised of about 200 species, while only four species produce the alkaloid cocaine in its leaves, the most important of which is Erythroxylum coca. Erythroxylum coca is a four to six foot high shrub which is cultivated extensively in South American, especially in Bolivia, Peru, and Columbia. It flourishes best in the warm valleys on the eastern slopes of the Andes
Coca-Cola Company Analysis The Coca-Cola company was founded in 1886 by John Pemberton, a Civil War veteran and Atlanta pharmacist. He was inspired by his curiosity as he stirred up a fragrant, caramel-colored liquid that he brought down to a place called Jacobs’ Pharmacy. There he added carbonated water and let several customers sample the new concoction. Jacobs’ Pharmacy put it on sale for five cents a glass and named it Coca-Cola. This “inspired curiosity” has now grown to be the world’s leading
The Coca Plant Erythroxylum coca Lamark is a tropical shrub of the order Geraniales and the family Erythroxylaceae. Two tropical genera of the dicotyledons totaling approximately 250 species of trees and shrubs compose this family. Family characteristics are alternate, undivided, lobeless, toothless leaves, and small flowers in clusters from the leaf axils with persistent calyces with five lobes or sepals, five petals often with appendages, ten persistent stamens united at their bases, and three
THE COCA AND THE COCAINE WAR The current “War on Drugs” involves skirmishes in an arena with two fronts: The consumer and the manufacturer. The successes and failures of the battle are not clearly identified without first looking at how the battle can be ultimately won. When it comes to cocaine, the problem of punishing the whole instead of the individual is hard to define. Many countries use the raw ingredient, the coca plant, as part of a social and cultural structure. The only way to win the
Speech was simple and easy to follow and I think my topic, which is Coca Cola helped me with that because most of people know some information about this topic. I began my topic by showing the audience my introduction about Coca Cola, which helped me to give the audience a hint about my topic. The main ideas of my presentation were pretty easy to understand them because I just talked about the advantages and dis advantages of drinking Coca Cola. Also, I think that the organization of my main ideas was
Coca Cola This essay is regarding the most famous soft drink in the world Coca Cola. Coca Cola was invented by Dr. John Pemberton on May 1886. Pemberton mixed the combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the beverage. As time goes by, Coca Cola company has already become the world’s largest company and the leader of soft drink producers. Why the company did so successful over one hundred years? Besides the reason that the product is very tasty
At some point, most people have all felt ostracized. Well Coca-Cola in their commercial called“#MakeItHappy and in this commercial you see many people from many walks of life are down on their luck. The lights also flutter in the beginning and the room is also very dark. The colors in the beginning of the commercial overall are very dark and bland. Even things such as the Asian man’s keyboard looks like an old 90’s boring keyboard while he is filled with tears writing I hate you online. All the people
Coca Cola was created by Pharmacist Dr. John Styth Pemberton. He developed the formula for the famous soft drink in his backyard on May 8, 1886. Dr. Pemberton’s bookkeeper, Frank Robinson, came up with the idea for the unique cursive logo that has been the trade mark ever since. On May 29, 1886 the very first ad appeared in the Atlanta Journal: Coca-Cola. Delicious! Refreshing! Exhilarating! Invigorating! The New and Popular Soda Fountain Drink, containing the properties of the wonderful Coca plant
When you’re in Full Throttle, Grab a Coke and Keep Going! Coca-Cola is known for their advertisements, clever marketing, and for their many beverages. Coca-Cola uses a strategy of showcasing their product surrounded by exciting activities that will appeal to the audience. The two advertisements I have chosen to analyze are advertisements that Coca-Cola strives to display. One advertisement features a female in a bikini holding a chilled bottle of coke and expressing happiness through her beautiful
Erythroxylum: The Coca Plant The coca plant is a member of the order Geraniales and the family Erythroxylaceae. There are four genera with an estimated 200 species in Erythroxylaceae (De Witt, 1967). Coca was first described as Erythroxylum by A.L. Jussieu in 1783. It was given the binomial Erythroxylum coca by Lamarck in 1786. Early botanists believed that all coca plants were of the same species. Later researchers found that two species of domesticated coca existed. These are Erythroxylum coca Lam. and
Coca Cola, often just shortened to “Coke,” was introduced in 1886 and originated in Atlanta, Georgia where the factory is now located. The classic red or clear label with white scripted letters is a universally known trademark that can usually be seen in television commercials with cheery music and happy smiling faces drinking a sip out of the classic plastic or lightly tinted green glass bottles. Despite Coca Cola being founded in Atlanta, Georgia, consumerism and commercialism of the product is
shift in the views of the adult population has forced Coca-Cola to expand into the sport drink market by producing Powerade. Along the same line of thought there are many people that are diagnosed with diabetes. This causes them to need to stay away from sugary drinks such as Coca-Cola. They have faced this challenge by creating of Diet Version of their ever so popular soda. These reactions to the social needs of its customers has aided Coca-Cola in maintaining its business and offsetting decreases
Pepsi may have brought in more revenue in 2011 than Coca Cola but its arch-rival sold $28 billion worth of soda while Pepsi only sold $12 billion. Coca Cola also exceeded Pepsi on America’s most popular soda list. Coca Cola being number one and Pepsi number two. In 1975 there was huge controversy between Coca Cola and Pepsi regarding a blind taste. Even though Pepsi had been competing for market share since the formation ofPepsi-Cola in 1889, this blind test went in favour of Pepsi as more people
Coca Cola has been the most famous worldwide known drink that has ever been manifested in the current century. It has claimed to have changed the life of people on how we associate our entertainment and activities with this carbonated drink. Coca Cola attempted to try a different ingredient of sugar which would change the original formula and ultimately, it would change its taste. While most people sure didn’t realize how much value coke truly was to them, it only took a quick market change to have
Nathan Thomas Mrs. Brush ENG III December 4, 2013 Coca-Cola In 1886, something extraordinary took place in the hands of a curious pharmacist that changed and shaped not only America, but the also rest of the world forever. From this ordinary pharmacist, named Dr. John S. Pemberton, came a distinctly flavored syrup that was tested and retested several times. After taking it to the local pharmacy down the road in Atlanta, Georgia, he sold about nine servings a day (Pendergrast). Little did Dr
Coca- Cola Company The Coca- Cola Company is the largest beverage company in the world. The first serving of Coca-Cola was sold in 1886 on May 8th. The Coca- Cola Company, which is until now, was founded in 1892 and headquartered in Atlanta, Georgia in the United States. Nowadays, Coca-Cola own or license and market more than 500 nonalcoholic beverage brands in more than 200 countries, including soft drinks, sports drinks, milk drinks, juice, tea and coffee, and also it is the world's largest fruit
Coca-Cola INTRODUCTION Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink
a good soda is Coca-Cola. It has become a classic choice for people all around the world through its defining crisp taste. Some of these important
that as a strength. In most cases the competitor company fires back or in rare cases ignore the rival competitor’s adverts, of such cases is that of Coca-Cola and Pepsi-Cola which its history can be traced back in 1970's. The war intensified from the beginning of year 1980 all the way through to the present, there has existed advertising wars between Coca-Cola and Pepsi Cola Company (Russell, 2012). The two companies produce beverages in form of soft drinks, the products are more or less the same in
The Coca-Cola Industry Abstract The CSD (carbonated soft drink) industry is one that is very competitive. A few firms dominate this industry, most notably Coca Cola and Pepsi Cola. This is due to substantial barriers to entry. Cadbury-Schweppes, producer of products such as 7up and Dr. Pepper is the third leading company in this industry. Due to the dominance of Coca Cola and Pepsi, Cadbury-Schweppes faces the daunting task of having to fight for market share and survive in this fiercely