The Census Bureau This paper will identify what I learned from the following two websites identified as the following: www.claritas.com and www.census.gov. The following questions are posed and will be answered in this paper. 1) What did you find that surprised you? 2) How are they different? 3) How are they the same? 4) How might these two market research sources help a company develop a marketing mix? 5) What might each of the 2 sources tell you about consumer behavior
Services (HHS) and the poverty threshold from the U.S. Census Bureau. Both measurements have their limitations, however, they do provide a baseline in which comparisons can be made from historical data and the information can assist in preparing for potential
when my husband and I start a family, I want to move back. Quite simply, Maine is a better place to raise children than California. There are many reasons why Maine is superior. Take the crime rate, for example. According to the United States Census Bureau, the 1992-crime rate per 1000 people in Maine was 131; California's was 1120! Some could argue that these crimes might have no impact on children, so let's look at the child abuse rates. Maine's rate was five per 1000 people, compared to 326 in
home (Williams 351), but in 1995, the U.S. Census Bureau reported that 63.5% of mothers of children under age six worked outside the home (Garey 4). The number of families with two working parents is steadily rising; the number of single-parent families is also increasing. Many families cannot afford to have a parent at home full time but have a hard time affording preschool or childcare costs. A publication by L.M. Casper, printed by the U.S. Census Bureau, found that on average, parents spend 8%
The Digital Divide A new generation is forming the way its members will be written into history books. These are the members of the digital culture, a lifestyle relying on the use of technology and the Internet as a tool of communication and information-sharing. Nevertheless, as with the generations of the past, some individuals are not participating in this new cultural experience. It is common knowledge that some citizens do not use the Internet. Many do not use the Internet simply due
achieving a status of total equality. We may just not be being told any information. In Lenny Liebmann's article, "Mending the Gender Gap," he reveals that women earn an average of $18,000 less annually than men. He further reports that the US Census Bureau states the male/female pay differential ranges between 15-50%, depending on the industry and the job title. Not to mention that within the Fortune 1000, 95% of all executive positions were held by men in 1997. (62-63) Although these examples
about $85,000 to be in the middle class while the next step would be the upper middle class and then to the upper class. Maybe I am wrong here, but like I said before, everyone wants to have that “I am middle class” attitude. The most recent Census Bureau survey data shows that the share of households with incomes of $75,000 or more has doubled in the past 24 years. Other studies, however, discover that more people who depart the middle class move down than up, at least temporarily. The most
It can also be a man who does hold a career but chooses to have a “second shift” by coming home and assuming household responsibilities. At the end of 1987 15% of married men chose to become house husbands (O’Sullivan). According to the U.S. Census Bureau, there were 189,000 full-time, stay-at-home dads in 2002, up 18 percent from 1994. But dads' groups say that estimate is the result of too-restrictive criteria, and they put the number at closer to 2 million. Now, some may not consider this to
Changing Family Values "Imagine that, one day in 1960, all radio and television transmissions had been interrupted by a special message from some Cosmic Census Bureau forecaster: 'Ladies and gentlemen, please fasten your seat belts and hang on to your hats. Over the next twenty-five years, all standard demographic indicators will rise or fall steeply. Divorce rates, rates of mothers' participation in the labor force, and rates of birth outside marriage will double. Birth rates overall will drop
example, if a person in a relationship dies, the spouse can collect the social security benefits only if they are legally married (Lamanna and Reidmann, pg. 260). The word “family” is a word that is loosely defined in today’s society. The U.S Census Bureau defines family as, “…two or more persons who share a household and who are related by blood, marriage, or adoption.” (Lamanna and Reidmann, pg. 5, pg. 259). There are two types of family: family of orientation and family of procreation. A family
Equal Pay Act into law, making it unlawful to discriminate against a worker on the basis of sex. Since that time, the wage gap between men and women in the United States has narrowed by just 15 cents, now being 74 cents, as reported by the U.S. Census Bureau. Pay equality is most prevalent for the 16 to 24 age group, in which women earn more than 90 percent of what men do; however, the gap becomes 75 percent in the 25 to 54 year old group – those at the height of their careers and life responsibilities
computers to store information for consumers to know their account conveniently and orderly, etc. The government agencies are the one who use computers most because they need to record confidential data, for instance, the military, and the U.S Census Bureau, etc. The business also use computer password system in the companies that to avoid other companies’ stealing their business secrets. Therefore, the secret data will not let out to other countries or companies. Since a small diskette can contain
Imagine yourself as a foreigner working in a country without being able to speak or read the language. Many foreign workers are too embarrassed or afraid of termination to admit that they do not understand instructions or safety procedures. A recent Census Bureau report indicates the number of United States residents for whom English is a foreign language is nearly 32 million 1. Mexican immigrants make up the largest minority group in our country today and many of these individuals have poor English language
across the United States. “I had a choice to both be in debt and struggle to pay $120,000, or to transfer to a school I could afford,” Carlow said. She chose to leave Northeastern to go to the University of Tampa, where it is 50% cheaper. The Census Bureau reported an increase in the number of people receiving college degrees, with the trend expected to continue. Since 1940, 20.6% more 25-year-olds have college educations. Going to college has increasingly become competitive for both the public
Alzheimer’s is the fourth leading cause of death in the United States (Weiner, 1987). It is estimated that the elderly population will double between now and 2030. During this period, the number of elderly will grow by an average of 2.8% annually (U.S. Census Bureau, 2001). By 2050, the number of people with Alzheimer’s is estimated to range from 11.3 million to 16 million (Alzheimer’s Association, 2005). These startling numbers should prompt an examination into one of the leading causes of death among this
Poverty is a major problem in the United States today. Social, economical, political, and cultural factors all contribute to poverty. Education and economic development are two major issues that will help prevent poverty. The United States Census Bureau defines poverty as an "economic condition in which people lack sufficient income to obtain basic needs for food, housing, clothing, health services and education." In other words, poverty is powerlessness, a lack of representation and freedom.
recovery. For nearly 300 years the population of Native Americans had been declining, since shortly after Columbus arrived in the Western Hemisphere to a while after the civil war. But starting in the beginning of the 20th century the United States census bureau has reported an almost continuous increases in native populations (with some exceptions, notably an influenza epidemic that occurred in 1918). From the 1980’s to the 1990’s there is reported a growth of almost 500,000; from 1,478,523 in 1980 to
contrast to the gay male communities of San Francisco and New York in the 1980s, Hispanics are lacking the financial resources to combat the spread of AIDS in their communities. As a matter of fact, the Hispanic poverty rate of 20% given by the US Census Bureau is about three times that of caucasians. Thus, it is likely that support for combating the spread of AIDS within the Hispanic population must come from an outside third party. Few institutions are in as ideal a position as the Catholic Church
is geared toward budget-conscious consumers seeking a current look for their homes, without paying upscale prices. In 2003, China was the third largest country trading with the US, importing and exporting a combined $127 billion in goods (US Census Bureau, 2003). As of November 2003, China exported $25.1 billion in goods to the US, up 25.8% over 2002 (US Department of Commerce). The IEC has developed initial relationships with manufacturers and retailers. Our marketing plan targets a market of
Economic Injustice in America "Class is for European democracies or something else--it isn't for the United States of America. We are not going to be divided by class." -George Bush, the forty-first President of the United States (Kalra 1) The United States of America was founded on the basis of a "classless society of equals," committed to eliminating the past injustices imposed on them by Great Britain. A hundred years later, Alexis de Tocqueville, a prominent sociologist of France