MARKET ANALYSIS Excalibur is faced with the exciting opportunity of being the first-mover in the restaurant sport bar market. The consistent popularity of female achievements, combined with the growing interest in female sports, has been proven to be a winning concept in other markets and will produce the same results in Atlanta. Market Segmentation We see Excalibur as appealing to three major market segments. Fortunately, the long, late night hours of operation will help Excalibur lend itself to
Take Five Sports Bar and Grill is a popular sports bar located in Anytown. Joseph A. Smith, the principal owner, would like to expand his current foothold of Take Five Sports Bar and Grill to several places within or near Anytown. Take Five Sports Bar and Grill has been open since 1995, catering to the market with cutting edge technology, good food, and creative tie-ins with various sports teams, celebrities, and radio hosts. While Mr. Smith has been successful with his current venture, Mr. Smith
In the minds of most Americans, the name of Paul Revere forever conjures up the image of the lone patriotic rider shrouded in the darkness of the New England night. His mission: to inform the countryside that the Regulars are coming. On this night, the fate of the natural rights of all men in the new world seemed to rest on his shoulders. As terrifically romantic as this thought may be, it is far from the truth. Revere's midnight ride was anything but the heroics of just one man; rather, it can be