History of Bruegger's Bagels: Bruegger's Bagels was founded in 1983 in Troy, New York by Nord Brue and Mike Dressell. They were the first people bringing New York-style bagels to neighborhoods all over North America. To make their recipe and baking process perfect，Brue and Dressell learnt with a professional bagel baker from New York City for two years and half. And they make the bagel have a crisp shell and soft, chewy center. Until that time, bagels were known mostly as a local food and not recognized
Panera Bread is a “fast-casual” restaurant that provides a variety of sandwiches, soups, smoothies, and baked goods. They are in between the typical fast food restaurants and the sit down dinning. They offer high quality, healthier products at a fast pace. They are focused on the broad differentiation strategy. They differentiate themselves from their competition in many ways. You can chose to take it to go or sit down and dine in an alluring atmosphere. Some Panera Breads have fireplaces, cozy seating
Dunkin’ Donuts was first established in 1950, in Quincy, Massachusetts, by William Rosenberg. Over the years the company expanded and now is the largest coffee and baked goods chain in the world. They serve over 5,500 retail outlets; selling more than 4 million doughnuts and 2.7 million cups of coffee daily! Dunkin’ Donuts are famous for their many varieties of doughnuts and their wide range of bakery products - muffins, bagels and munchkins® donut hole treats. Their products are represented by
1. What is Panera Bread’s strategy? Which of the competitive strategies discussed in Chapter 1 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? 1. As stated in Case 6 of Peter and Donelly’s Marketing Management, Panera Bread strategy is to provide “a premium specialty bakery and café experience to urban workers and suburban workers”. This strategy included proiding its customers with specialized baked