Free Bridgestone Essays and Papers

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Free Bridgestone Essays and Papers

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    Bridgestone Case Analysis

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    Bridgestone Corporation is a multinational company that specializes in auto and truck parts. Founded in 1931 by Shojiro Ishibashi in Japan, their mission is to serve society with superior quality. They hope to offer the best to their customers, not only with products and services, but also in all of their corporate activities. Their mission, the Bridgestone Essence, is built on the foundation of the following four pillars: integrity and teamwork, creative pioneering, decision-making based on verified

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    Bridgestone/Firestone, Inc Company Overview

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    Bridgestone/Firestone Company Overview Bridgestone/Firestone, Inc., a subsidiary of Bridgestone Corporation, was formed in 1990 when Bridgestone U.S.A. merged with The Firestone Tire & Rubber Company. In addition to manufacturing tires, Bridgestone/Firestone produces a variety of products including air springs, building materials, synthetic and natural rubber, and industrial fibers and textiles. The Nashville, Tennessee-based company has over 38 QS9000/ISO9000 Certified production facilities

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    The Recall of Firestone Tires

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    started tire production with twelve employees in Akron, Ohio. In Japan during 1931, Shojiro Ishibashi created the Bridgestone Tire Company. Bridgestone is proud to carry on the blending of Japanese and American methods to provide quality products. Their philosophy is to serve society with superior quality and best today but still better tomorrow. In August 2000, there was a recall of Bridgestone/Firestone tires. The company recalled its 15 inch ATX and ATX II tires, plus 15 inch Wilderness AT tires. The

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    Good Year Tire Corporation

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    COMPANY BACKGROUND By 1998, Goodyear had a debt of $3.7 billion dollars. From 1995-1998 Goodyear’s principal business was development, distribution, and sales of times for most applications. Goodyear was a multi-product, diversified conglomerate and its’ approach to becoming a global company was having only one single global strategy, instead of tailoring products and distribution to each national market. OVERVIEW OF STRENGTHS Size still matters and Goodyear has size. Its 1999 sales were $12,881

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    The Irresponsibility of Firestone

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    vehicle can not overcome its speed of 65-mph, and crashes uncontrollably. The SUV rolls over, killing your family. Even though you complain, the NHTSA does nothing about the problem, and you hear about other similar accidents. On August 9, 2000, Bridgestone/Firestone, an international tire manufacturer, issued a recall of all its ATX, ATX II, and Wilderness AT tires. To date, the company has replaced 6.5 million tires (“Firestone death...”). Ford had contracted with Firestone to supply tires for all

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    Life

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    Problems and Issue Identification Ford and Firestone companies had enjoyed a long and productive business relationship that had lasted for years. This relationship had been beneficial to both companies with Ford becoming the largest customer of Firestone tires in the United States. However, in 2000, reports indicating that Firestone tires used in Ford Explorer SUVS were faulty resulted in major fallout between the two companies. A notable fact is that there was tire tread separation in Ford Explorer

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    Goodyear Co

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    Throughout the years Goodyear has been distributing its tires only through the company-owned Goodyear Auto Service Centers and franchised Goodyear Tire dealers. The decision of Goodyear Company to broaden its distribution to Sears Auto Centers will have several advantages and disadvantages related to this action. Advantages: 1) Increase in sales in the short term, which will create an increase of market share in the long term. Goodyear’s sales are declined because of multi-branding among mass merchandisers

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    Cause and Effect

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    Cause and Effect of Price Wars When large sums of money are at stake, many companies bend and flex to their limits to guarantee defeat over the competition. Sometimes they take a loss in one area for a gain in another area. There is a cause for every action the company makes, and in return for their action there is an effect. Although the effect can sometimes be pre-determined, no one is really sure what the outcome is going to be until the time comes. There are millions of cars on the road today

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    Goodyear Tires Case Study

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    Case Study: Goodyear: The Aquatred Launch Although Goodyear was the leader in U.S. passenger tire market with 15% market share, the company still had to be very careful in all things done because the competition was so intense. There were so many players in the industry, both branded and private label. Although, each of them had less than 10% of market share, the second in rank, Michelin, was growing very fast in both replacement and OEM market. Also, the private label had become the biggest threat

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    Goodyear Case

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    After processing Goodyear’s options I feel it is best for Goodyear not to partner with Sears. When considering this partnership it is important to understand the tire industry, specifically the replacement tire market. The tire industry is divided into two end-use markets: The original equipment tire market (OEM) and the replacement tire market. The replacement tire market is of most importance in this case because that is Sears target market. The two markets are broken down as follows: The Original

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