Free Branding Strategy Essays and Papers

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Free Branding Strategy Essays and Papers

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    Oberoi Critique

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    of separating the premium parent brand names of Oberoi from all operations and to confine this brand name only to ultra premium hotel properties. Oberoi Group removed the Oberoi brand names from six of its hotels which are not luxury hotels. This strategy made sure that Oberoi preserved their brand spirit and also enabled expansion to other segments by endorsing the sub-brands but with their parent brand names.

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    3.1.4 Development of Brand Equity The measure of clout controlled by various brands will shift. Some are profoundly installed in worldwide culture and are in this way, exceedingly unmistakable, whilst other is for all intents and purposes obscure to consumers. At the point when endeavoring to put a quality on a brand, one alludes to "brand value". Chay (1991) characterizes brand value as an "arrangement of organisations and practices with respect to a brand's clients, channel individuals, and Guardian

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    Chanel, which are comparatively modern luxury, achieved success within an intimate community of fan followers. Looking back in history, we see how Louis Vuitton had already initiated the concept of social endorsement as a communicative marketing strategy, when he decided to advertise Empress Eugenie on his shop on the Boulevard Haussmann. On a similar line, although from a perspective of popular origin, Coco Chanel channeled her initial success by maintaining close bonds with the elite from the Paris

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    Allsmile brand toothpaste has been successful for the past five years operating under a decentralized multi-domestic strategy. Now, the market has reached maturity and the industry life cycle has peaked. Our previous strategy, during the period of market growth, is no longer the most cost efficient. As country managers, we have been given the challenge to standardize our global strategy in order to minimize total cost. By definition, a “global product” is a product with most features being uniform in

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    Brand is one of the most important resources, the real identity, and public image for an organization (Heding, Knudtzen, &Bjerre, 2009). A brand represents the unique features, characteristics, quality, and reliability of the product of a company. A good brand develops an idiosyncratic, ever-lasting, and distinctive perception of the product in the minds of the customers. Keeping in view the significance of a brand, an organization must manage it in the same way as the other important organizational

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    Managing Brands (Pros and Cons of Brands)

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    J. Gehlhar, Anita Regmi,& Spiro E. Stefanou et.al, (2009), Brand leadership and product innovation as firm strategies in global food markets", Journal of Product & Brand Management, Vol. 18 Iss: 2, pp.115 – 126 7) Ogilvy, David (2004) Confessions of an advertising man, London: Southbank Publishing. 8) Stuart Roper, Binita Shah, (2007) "Vulnerable consumers: the social impact of branding on children", Equal Opportunities International, Vol. 26 Iss: 7, pp.712 – 728

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    Modern Day Luxury

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    luxuries, the higher classes today spend their money on brands rather than on the mere products. These luxury belongings show the economical status of the person. However, how do branded items become famous? This paper will present the different strategies used to provide prestige to people in society. Luxurious brands make people feel unique and important. From the moment you enter the store, the staff will receive you with a special treatment. The staff will offer you something to drink, or eat

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    Brand reinforcement is all regarding preserving brand equity; specifically, it is concerning ensuring the patrons possess the preferred awareness configurations to facilitate the brands continuous required sources of brand equity. This may be accomplished through marketing undertakings which would continually supply the purpose of the brand, to the patrons, which might be in the manner of brand awareness and brand image. Though, occasionally, still an ingenious reinforcement stratagem be unsuccessful

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    Ralph Lauren Case Study

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    the game up by designing neckties with a wider cut, branding them under his companies name "Polo" and distributing them to major stores like Bloomingdale's. Lauren was able to take his business to the next level with a $30,000 loan, this gave him the opportunity to develop a full men's line. Ralph Lauren designed Olympic uniforms for Team USA, which caused issues when the competitors realized that their uniforms were made in China. Marketing Strategy Ralph Lauren's Corporation is one of the leaders

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    After the use of Reese’s Pieces in the movie E.T. product placement has risen to extreme heights. Some ask the question if product placement was around before the popular use of it in E.T. Research has proven that this form of advertisement has been around and used since the beginning of cinema, Ben Kozary states “the first reported product placement occurred in 1896, with the deliberate integration of Sunlight Soap by Unilever into several Lumière films” (2) from his paper “The Influence of Product

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