result, Beiersdorf AG is required to look into other potential markets, as its over-reliance in the female cosmetic industry will eventually result in a continued loss of market share in the beauty industry. Despite already having ventured into the market of men’s cosmetic products, the slow innovation from the company had resulted in the continual loss of market share to other major companies like L’Oreal. In this report, we will be exploring the opportunities and methods available for Beiersdorf AG
The Marketing of Nivea 1911 was the year NIVEA CRÈME was born. In fact, NIVEA CRÈME required the work of three resourceful men: Dr. Oscar, Dr. Isaac and Prof. Paul, not just one for its development. Dr. Oscar had acquired Beiersdorf in Hamburg from its founder Carl Beiersdorf in 1890. After a lot of research, they developed the first stable grease and moisture cream in the world – NIVEA CRÈME. It contained: 1. Fragile oils 2. Water 3. Glycerine 4. A little citric acid 5. Oil of rose 6. Lily
DESCRIPTION OF COMPANY: Nivea is a one of the international brand of Beiersdorf Company and it is well known for its varieties of skin care products in the world. The name Nivea is derived from Latin word niveus/niveum/nivea meaning “snow-white”. In 1900, the owner Oskar Troplowitz developed many varieties of skin care creams under the Beiersdorf Company. During 1930, the Beiersdorf introduced products as tanning oils, shaving creams, shampoos and toners. In 1980, the nivea brand expanded its market
Strengths: Through direction from Owen Jones and his hard-charging American management style, L’Oreal has gone through a transformation from a European based cosmetics company to a world leader in the cosmetics industry. L’Oreal’s particular skill is to buy local cosmetics brands, give them a facelift, and export them around to world. Their good brand management is about hitting the right audience with the right product, through a very carefully crafted portfolio. Each brand is precisely positioned
Executive Summary: Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no wonder companies such as Nivea is re-evaluating
The last decade can be marked as a period of significant changes in the business world. Being accustomed to utilize computers as a powerful tool with its office applications such as Microsoft Word and Excel. In the 1990s office workers first faced the opportunity to share information using the Internet (McNurlin, 2009). However, the situation became even more different with the transition to the third millennium. With a further development of information technologies, the majority of big enterprises
Johnson & Johnson researches, develops, manufactures, and sells products in health care. The company was founded by three brothers, Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson, in New Brunswick, New Jersey, in 1886 (J&J website). Alex Gorsky is currently the chairman and chief executive officer of the company. Johnson & Johnson is known for providing a competitive pricing strategy. In the United States, Johnson and Johnson strives to keep their net price increases for health
An Analysis of the Fast Moving Consumer Product Industry and a Review of Kao Corporation Executive Summary In this project, I have chosen the Fast Moving Consumer Product industry as the topic of study. First of all we will take a brief look at how the industry started in the late 19th century as soap making companies and slowly evolving into some of the most successful multidomestic company of today. Following we will have insight on the industry’s prominent characteristics and highlight
AVON Case Analysis Organizational Mission Avon wants to provide everyone with high quality and innovative health and beauty products as well as financial opportunities through sales representatives that are easily obtainable, in many ways, in every part of the world. Avon hopes by bringing these products to everyone everywhere through global markets the company can improve the quality of life for anyone around the world. Corporate Objectives Corporate objectives bring structure to a