University’s Robinson College of Business, and James Lemoine, a doctoral candidate at Georgia Institute of Technology, explain what VUCA means to everyday managers in their article Management: What VUCA really means to you. In turn, Cymbal Company CEO, Craigie Zildjian, provides an awesome example of someone who absorbs the difficulties of volatility, uncertainty, complexity, and ambiguity, like a martial arts practitioner and redirects its energy in a positive direction. The challenges of volatility