This essay focuses on how spin doctoring became a phenomenon among public relations, journalists, politician and even a massive campaign. This essay considers the tool used by the spin doctoring team to engage and steer public opinion. Spin team must have a strategy in using each tool and we will discuss how this strategy affected how well the result will be. Overall, this essay has been written to show two spin teams use different spin tools in order to change public’s perspectives. The brief explanation
Christopher Nolan’s The Dark Knight (2008) is representative of key changes in contemporary media conglomerate Hollywood in terms of marketing, distribution, and production because of the steps it took to turn a standard superhero film into a worldwide phenomenon that not only succeeded as a standalone film, but also helped to revitalize an entire franchise, paving the way for many more of its kind. This was accomplished through the breaking of typical marketing trends by utilizing various vigorous
Is Social Media Affecting our Lives? Social media can be defined as websites that allow anyone to share information, updates, knowledge etc., and or to participate in social networking. A common activity for today’s society, this includes children, adolescents and adults. Some example of strong social media websites are twitter, Facebook Instagram, YouTube, Tumblr and so on allow social interaction via internet. These popular sites and other just like it offer entertainment and communication with
In Alia Wong’s article she talks about how Rueben Loewy makes some key points on technology and education in kids. He makes a claim that the digital revolution has dramatically changed the way kids perceive reality. Wong inserts a quote from a principal researcher at Microsoft Research explaining the reasoning and it says ““ the rhetoric of digital natives’” is dangerous because it distorts the realities of kids’ virtual lives, the result being that they don’t learn what they need to know about online
In this essay I will be discussing and critically analysing each element of the PESTLE analysis within the hospitality industry, with examples to reflect each point. Also this essay will discuss how marketers should adapt to changes in the macro-environment. The PESTLE analysis is a marketing principle used to understand the relation between a company and the external environment. Murray-Webster (2010:88) states PESTLE analysis will help to capture understanding about aspects of the context by using
INTRODUCTION As a global environmental issue of concern, controversies have been presented for and against global warming. Such controversies have stemmed from its causes as well as effects. This is because since the first international awareness of the problem that took place in 1992 during a United Nations (UN) Earth Summit in Rio de Janeiro, several opinions have continued to grow concerning the genesis of this problem as well as the potential effects posed on the planet. Such international meeting