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    Global Cultural Economy”, the author Arjun Appadurai mainly concerning on the global culture issues from two perspectives. In the first part, Appadurai reconstructs the history of cultural interactions and comes to the cultural globalization. Then he focuses on the current central problem of global culture in the second part by describing the complicated relationship between cultural homogenization and cultural heterogenization. And as well in the second part, Appadurai builds his own model to explore

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    Belonging and Difference in Imagined Communities Much recent theory has been concerned with defining and examining 'new media': the forms of communication and mediation that have arisen through advances in electronics and digital technologies. These new media forms and the speed of their dissemination are paralleled by faster transportation and the movement and subsequent settlement of peoples across the globe in what has come to be called 'diaspora'. The situation is such that many of the old

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    part of groups of people with similar economic situations, they argue that capitalism brings optimistic and pessimistic impacts into our modern society. Correspondingly, in the article “Disjuncture and Difference in the Global Cultural Economy,” Arjun Appadurai agrees with Marx and Engels’ argument on the cause of globalization, yet somewhat disagrees on a process of globalization producing cultural dominance over one another. As both of the readings convey the accomplishment and failure of globalization

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    The Study of Modernism and Globalization

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    Many authors have tried to understand the world as it is today, through the study of modernity and globalisation. Appadurai, an Indian sociologist, has defined globalisation as “a new industrial revolution driven by powerful information and communication technologies which has barely begun” (2006:35). Its effects are dramatically different depending on geopolitical situations, peoples and countries. For the wealthiest countries it is a source of an ever increasing profit, whether it is culturally

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    Chak De! India

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    Indian modernity. Appadurai states, “The means of modernity contained in cricket require a confluence of lived interests where cricket producers and consumers can share the excitement of ‘Indiannes’ without its many divisive scars” (Appadurai, 179). Like Cricket, Field Hockey introduced to India by the British during the colonialism of the Indian empire. Thus, in the Indian context these sports produce an unexpected light on the relationship between nationhood and empire (Appadurai, 32). India has

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    American Imperialism

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    this new supranational paradigm is the necessary and logical conclusion of American culture – embodied by Hollywood cinema – colonizing Canada so as to create a new locality between the two sister nations. Or, as Appadurai puts it: “All locality building has a moment of colonization” (Appadurai, pp. 183) – even though the exact moment in this case is difficult to specify. Still, Hollywood’s production of a neighborhood between the U.S. and Canada aptly suits Appadurai’s overall characterization. This

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    Postmodernismo y Modernidad

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    estudio de algo más allá que el espacio limitado de la nación, y las teorías sociales deben ser reformuladas siguiendo el paso de este nuevo mundo sin territorios. Bibliography: Appadurai, Arjun. 2000. Globalization: Public Culture: Society for Transnational Cultural Studies. Duke University Press. Appadurai, Arjun. 1996. Modernity at Large: Cultural Dimensions of Globalization (Public Worlds,V.1). Minneapolis: Minessota University Press. Buitrago Ortiz, Carlos y Eva Villalón Soler. Transnacionalismo

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    Traumatic Memories

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    recording the history of an object separate from the life history of its owner. This approach builds on the work of Arjun Appadurai, particularly his introduction to The Social Life of Things: Commodities in Cultural Perspective, in which he asserts that the value of a commodity is not the product of raw materials, labor, and the economic law of supply and demand. Instead, Appadurai introduces the symbolic value of an object, cultural meaning and worth attributed to an object, into the other economic

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    Gendered Food Consumption

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    As one of the many axes on which humans make social distinctions, gender can become closely entwined with interpreting the social meaning of particular foods and food practices. As such, not just particular foods become gendered, but food production and processes of the development of cuisines and the heritage of culinary traditions can also become highly gendered. Attempting to draw the connection between these different planes, this essay will focus first on the Carol J Adam’s understanding of

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    Bollywood Filmmakers

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    colorful displays and clean conditions attract gentrified audiences while the high prices kept the ‘riff-raff” out. Breckenridge and Appadurai suggest these spaces serve as an "interocular field” (...) structured so that each site or setting for the socializing or regulating of the public gaze is to some degree affected by the experience of the other sites" (Appadurai and Breckenridge 1995: 12). The elite individual draws strict comparisons in his or her mind between the spaces designated for consumerism

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