Evaluation of Advert My advert uses a woman’s moisturiser and places it along side a man. This is challenging the representation of men because in a normal advert it would of featured a women because it it’s aimed at women. I started by placing a blue and white gradient background. This is plain and minimalistic but at the same time adding some colour to the advert whereas plain white would have appeared bland. I used blue because it is a very cool colour and is linked with cold colours and ice
compare two adverts. I chose two from a magazine called ‘VOGUE’, I chose them as they both were linked by the theme of fashion but were advertising different products, this will help me show differences between the adverts but the fashion theme will help me to also highlight similarities. The first advert I chose was by a company called ‘Garrard’ they make fashion accessories such as leather accessories, silverware and also jewellery which is what they are mainly known for. The advert I chose has
people that the audience recognises. Soft focus might imply romance, olden days and femininity. I will be analysing three adverts. The first one will be a citroen advert and the last two will be jeep adverts. Advertising uses special techniques to catch the reader or viewer. The advertiser hopes to persuade the reader to buy their product or products. The first advert, the citroen one uses the smiling face of a man who is looking directly at the camera. The man seems relaxed and happy and
Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product
current gender stereotypes types in four popular magazines (Marie Claire, GQ, Shape and Men's Health). The advertisements were categorised into gender specific and gender neutral adverts. The results found that the mode for gender specific adverts for both men and women's magazines related to female specific related adverts. Although the findings did not support the prediction of stereotypical gender specific advertising, the research itself was characterised by a number of weaknesses. 2 INTRODUCTION
Spears to advertise the footwear so that people are encouraged to buy them because they think that Britney wears them and they want to be like her. On the first half of the advert there are two pictures of Britney Spears, the ‘Sketchers’ logo, the website address and the words ‘Sketchers USA Footwear’. The website was put on the advert to make people go onto the site and look at more of their shoes. They include these pictures of Britney spears to make the trainers more appealing to the audience to make
POWERPOINT PRESENTATION § NOTES AND CUES USED IN THE POWERPOINT PRESENTATION § BLANK SAMPLE QUESTIONNAIRE § SOME COMPLETED QUESTIONNAIRES § EVIDENCE FOR E-MAIL CONTACT WITH THE SONY CORPORATE SITE § ARTICLE FROM THE BBC WEBSITE ABOUT A BOOTS ADVERT § ARTICLE FROM THE BBC WEBSITE ABOUT THE GAMECUBE § ARTICLE FROM AN ADVERTISING WEBSITE ABOUT PROMOTION § ARTICLE FROM THE GUARDIAN WEBSITE ABOUT THE TIMES NEWSPAPER 1.0 PLAN ============== ABOUT UNIT THREE ----------------
debatably, as effective as the other. Over the next few paragraphs I will analyse both adverts and assess their brand identities and target audiences. Impulse anti - perspirant advert This advert is very simple, with an eye-catching image of a woman doing an ordinary thing (walking her dog) in a strange way (with her arm up in the air meaning the dog has to walk upon its hind legs). Along the bottom of the advert there is a caption which states "Stay dry with new Impulse anti - perspirant" followed
Humorous Wedding Speech from the Father of the Bride Distinguished guests, those of dubious distinction and those of no distinction, family, relatives, in-laws and outlaws, young and old, friends, friends of friends, freeloaders and hangers-on – let me extend a warm welcome to Meradith and Naren’s wedding reception celebration. Winston Churchill was apparently asked to address a prep school and he got up and said, “Never, Never, Never give up!” then he sat down. Well you are not going
A Comparison of Two Advertisements The female advert could be aimed at middle aged women. This is because it is not showing a really young person in the mirror such as a teenager, and it looks like someone in their mid-twenties or early thirties. This might make it less appealing to younger people, because it does not have the “fun factor” such as funky designs. The male advert could be targeting an age group between 18 and 30 but older people possibly will be tempted to purchase the product,
three concern different adverts and the final one is a discussion of gay advertising in general. The first advert I shall be looking at is "Couvette Duvet Cover" from Gay Times, Issue March 2000, page 67. This is a written text, as far as the author is aware this text does not appear in any other medium. The text was found whilst looking for adverts specifically aimed at gay men. I decided to analyse this text as it appears to be unusual in that no people appear in the advert, usually in gay advertising
of idols James Dean and Marlon Brando, all connecting to the Levi guys (jeans) in the adverts, giving the impression of a sensual, healthy radiant aspect, to the gazed audience. Falling for the act, teens still continued to buy the different types of jeans, whilst new ideas were being designed. People realise now it was just a pretence illusion. Although these shams still occur in adverts today. In the advert ‘The Launderette’, it begins straight away with music, then a view of a Korean soldier
and every aspect of our lives. It is a multibillion-pound industry that stereotypes genders and tells us what we could become if we use certain products. Men being portrayed as cool, tough, athletic and stylish reinforce the gender stereotypes. One advert I have studied which reinforces the male stereotype is an advertisement for ‘Old Spice, White Water’. The advertisement shows a businessman in a kyak kyacking down a white water rapid. This is stereotyping the male businessman by showing
gives the impression that it is a fact and by giving this impression it also communicates the idea that the South African government IS racist, rather than the South African government COULD be racist. This comes as no real surprise as the advert has been paid for by the ANC (African National Congress), who are a very anti - South African government organization. The source also mentions that Nelson
job papers. I believe that the advertisement needs to contain all relevant information on the job vacancy but must also give a brief history of the company and maybe also an indication of how the company wants to grow or expand in the future. The advert could also include the mission statement of the company. Task four I would approach by considering what companies look for in potential employees i.e. personal qualities not just purely on qualifications. All the tasks have to be looked at carefully
Consumer Driven World of Advertising The speech titled "Advertising's Overdue Revolution" is a very interesting read. I will attempt to break the speech down into a number of main themes discussed by the author. I will then examine each of these themes and decide whether or not I agree with the points presented. On the issues that I have a difference of opinion, I will examine why, and try to support my argument with relevant facts. How much is advertising responsible for the highest credit
False Advertising Nowadays television and the advertising displayed in it is a part of everyday life in most households. What many people do not know is that television in many ways is bad. Numerous articles have been written on this. Many surveys and books have been written on this subject as well. The ads in television are what are especially bad. Some television ads are misleading. Countless articles have been written on false advertising on television. Most of these articles target specific instances
Analysing an Advert This advert is trying to sell its product, shower gel, to a youngish female audience. The advert comes from a young girls magazine, called "Sugar", which is aimed at teenagers. The background of the advert is white and the images on the advert are either dark or bright so they stand out on the page. There are 2 photographs of the product but they're different scents. The advert is A4 size and the images of the shower gel take up most of the page. This is to make them
created an individual and unique personality within the Group. This disturbing advertisement has attracted the attention of millions of viewers from all over the world. This form of shock advertisement fulfills the company’s marketing objectives as this advert ‘blows in our face’. This advertisement portrays two anorexic, under-aged women ‘inhaling’ a white dress, which resembles cocaine. A credit card with some white powder on it is also displayed on the table in the gloomy room. The dusky background also
male is always dominant and seems to be in a position of power. In a particular advert, the woman is seen leaning on the man, as if she needs his support and in the same advert she is seen on a different level to the man. This creates the