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    Ad Agency Case Study

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    use outside ad agencies is because they provide the clients with services of highly skilled specialists in their chosen fields. An advertising agency offers specialized knowledge, skills & experience which are required to produce an effective advertising campaign. Their personnel includes writers, artists, media experts, researchers, TV producer, account executives etc. These specialists work together to understand the requirement of the advertiser and develop suitable advertising plans and strategies

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    Shalini Shankar’s Advertising Diversity presents an astute ethnographic study of the construction and production of Asian American identities by the American advertising industry. The book encompasses a detailed structured analysis of the processes involved in the creation of advertising content targeted at Asian American consumers, from the initial idea – the pitch to planning and creative direction to the essential act of production and circulation in media. Through participant observation and

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    The development and the status of online advertising Nowadays, new media has become an indispensable and inevitable way in people’s daily life. Because of this situation, network, which is the main channel in new media period, could be seemed as a new competitive market especially in commercial advertising. Commercial advertising is the main type of advertising in mass media in recent years which has a long history to form. According to the McFall’s remark, he noticed that there are two main

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    typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes . Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the beginning of television. The effects of television advertising upon the viewing public have been the

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    country. There are many advertising firms in Bangladesh. Asiatic, Grey advertising, Mediacom, Adcom, Clockwork there are some popular and well established advertising agencies in Bangladesh. These agencies are making advertisements for so many corporate and governmental organizations. They are producing world standard commercials and attracting large sum of consumers in this country. Local and international organizations are spending huge amount of money each year on advertising to increase consumers’

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    The development of journalism, advertising and public relations are in many ways codependent; without the other, these communication techniques wouldn’t thrive. Each empire is vastly different than the other but they all share an abundance of the same characteristics. By developing the fields from building off one another and utilizing technology, journalism, advertising, and public relations have professionalized themselves into successful and powerful areas of work today. Journalism

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    started at General Electric, as an advertising executive. After which he worked at a small Detroit advertising firm then advanced to Campbell-Ewald Co., a regional advertising powerhouse, in 1955. His ardent tenacity won him recognition from his superiors and he was sent to New York to be the manager at their head office. The same ardent tenacity however, did not impress his new bosses and he was left jobless in New York in 1960 - the Bernbach golden age of advertising. Lucky for him, Papert, Koenig

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    Online, Web and Mobile Advertising

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    Advertisement Advertising delivered over the internet is called “online advertising” has become important reference for web/mobile advertisement business. Survey which was occurred in 2008 says that fifty-six websites out 100 websites presented advertising.” these 56 accounted for 86 percent of the total page views for these 100 sites. Twenty-six of these 56 sites, accounting for 77 percent of all page views for the top 100 sites”, probably earn most of their gross income from selling advertising. For the

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    Modeling Agencies to Contact for Your Business or Brand in Dubai There are many top modeling agencies in Dubai. These modeling agencies are employment agencies that hire models to be involved in business advertising, video shooting and casting. Therefore, modeling is a broad and diverse relationship business in an industry with several players. This is because the agency source for work for the models by offering them to photographers, designers and advertising agencies. Moreover, the agencies are involved

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    Integrated Marketing Communication is simply the use of the combination of marketing tools, promotional strategies and advertising to achieve the objective of a marketing campaign. The IMC approach utilizes all marketing and communications tools, and harnesses the power each provides to ensure brands’ customers receive consistent, relevant and powerful messages. It is a planning process that focuses on integrating messages across communication disciplines, creative execution, media, timing and stakeholders

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