This assignment requires the development of a marketing flyer plan for which outlines the key offerings at XYZ Construction INC. This flyer will be habituated to edify potential customers on the accommodations offered by the firm. A marketing plan can be simple; it just has to be consistent (Schulaka, 2011). XYZ Construction Inc. performs horizontal construction work, including roads, airfields, and bridges. The company’s headquarters is in Denver, Colorado, and has 16 field offices in 11 states. The workforce includes cumbersomely hefty and light equipment operators, civil engineers, and project managers along with an administrative staff in the headquarters facility with support staff in the 16 field offices. The company has 2,300 year-round employees and will surge to an average of 4,500 employees during peak construction periods. Currently, XYZ Construction Inc. is a privately owned company that commenced as a family business in the 1950s. The present owners have decided that it is time to transform the business from one of private ownership to public ownership and plans for its Initial Public Offering (IPO) in 12 months. (NCU, 2014) To help ease the transition over the next 12 months, the company owners have hired Heather Romine, a private consultant, to help them compile and analyze key business information needed for the IPO event. Ms. Romine is to help the business owners better understand the marketing, management, business ethics, global dimensions, accounting, financial, economic, legal, information management, research, leadership, and business integration aspects of the company. (NCU, 2014) Marketing for XYZ The timing of an IPO is crucial. Within the next twelve months, XYZ INC. plans to open its doors to go pu... ... middle of paper ... ..., & West, P. (2012). Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings. Journal of Marketing, 76 (6) 105-120. doi: http://dx.doi.org/10.1509/jm.11.0105 NCU. (2014). Activity 2 Marketing Flyer Plan. Retrieved from http://learners.ncu.edu/CourseRoom/Default.aspx?course_code=SKS7000&learner_course_id= 338593 Rosencrance, L. (2014). Is the Internet of Things Bad for You Business? Business News Daily. Retrieved from http://www.businessnewsdaily.com/5996-how-smart-devices-could-compromise-your- business.html Schulaka, C. (2011). Marketing's Magic Bullet? Keep It Simple and Consistent. Journal Of Financial Planning, 24 (3), 30-33. WBDG Cost-Effective Committee. (2012). Cost-Effective. National Institute of Building Science. Retrieved from http://www.wbdg.org/design/cost_effective.php
XYZ Construction Inc. is headquartered in Denver, Colorado; the company has 16 field offices spread throughout 11 States. There are 2,300 year round employees with a surge of 4,500 employees during the peak construction periods. XYZ Construction Inc. began in the late 1950’s as a privately owned family business. Recently, the family would like to move the company into the public sector within a 12 month period. XYZ Construction, Inc. performs horizontal construction with specialties in: Roads Bridges Airfields (Klinger, 2012).
3. A discussion of the marketing mix that will be implemented based on the marketing strategies.
The trendy winter apparel company Canada has provided important information relating to its upcoming IPO (Initial Public Offer), with it indicating that its objective is to obtain approximate $240 million in funding through the move. The company will be floated on the NYSE with the “GOOS” ticker and has 20 million shares on offer at the price range of between $10.50 and $12.
The Board of Directors unanimously voted for the immediate construction of a new state of the art facility to meet the increased demands. Unfortunately, the construction of the new facility will take three years to be completed. Jim Elliot recognizes this gap and believes that the three year gap will be too long and suggests developing short range solution while the facility is under construction.
The purpose of this report is to analyze Target Corporation’s financial statements, determine the future growth potential of the company, and make a recommendation for or against the acquisition of the company.
A marketing plan is an essential tool for any business in today’s competitive consumer market. Developing a marketing plan will aid a firm in thinking about what makes its business unique and how it will get the message out to desired consumers, using a variety of different channels. A marketing plan helps a firm focus on the Four P’s of marketing; price, product, promotion, and place. If the plan is well thought out, it will keep business owners and employees on track, as well as help to identify consumer needs. It will also help to evaluate those consumer needs and determine if the organization can meet or exceed expectations in order to turn the desired profits. There are five main components that make up a marketing plan, the executive summary, business challenge, market, strategy, and budget (Tanner, Jr. & Raymond, 2012). A well thought out and executed marketing plan will make it easier for an organization to decide if the plan will profit.
Companies.” Wall Street Journal, Eastern edition ed.: 1. Nov 26 1999. ProQuest. Web. 19 Apr. 2014.
The topic of IPO spinning is one that has not received much attention in the recent past. Amidst the recent financial crisis we have experienced the IPO market became relatively quiet. However, there is a large consensus that the IPO market may become much more active in the near future and it seems like an appropriate time to look at an issue that may again surface. We examined the article “A New Look at an Old Trick: IPO Spinning” from The Wall Street Journal. This article gives a brief outline of what IPO spinning is, a look at one of the more high profile cases of Frank Quattrone, and provides some evidence of the effects it has from a study by Xiaoding Liu and Jay Ritter.
Perreault, W. D. (2014). Basic Marketing, A Marketing Strategy Planning Approach, 19th Edition. McGaw-Hill Company 2014.
Society constantly tries to make everyday life quicker and easier through technology. Today, an American can simply go to an app of their choosing that can either allow them to tasks such as request a quick ride to avoid being late for work, purchase a gift for grandma for her upcoming birthday, and even pay this month’s rent with just a push of a button. Therefore, industries relating to taxis, retail industry, and real estate are enduring the digital disruption that has arose from the mere fact that they can not meet the demands that technology so easily gives Americans. Nevertheless, there is bound to be another industry that is in technology’s black book. I believe that the next industry that technology is going to cross off it’s list is
Conclusively, the marketing plan is indispensable to the firm. Marian Burke Wood wrote that it encompasses more than just marketing, it also includes the discussion of locations, staffing and financing. Asking questions such as which market should be penetrated, strengths and weaknesses that the firm brings to the marketplace. If sufficient resources are available, and if so, can be exploited, may prove to be more than just a handful of core benefits.
“Marketing plan designs specific action programs that implement the desired strategy” (Walter & Dana, 2007,pp. 50). This marketing plan will look after the company’s vision, mission and values. Then, it will go on to the situation analysis where in it will discuss the competitiveness of the company among the others using the SWOT, PESTEL and Porter’s analysis. Next, it will move on to the objective of the company that will be presented and it will go on to the marketing mix strategies that need to be applied by the company in order to achieve the desired outcomes. Finally, it will present the budget to complete the effectiveness
The Internet is the future of business. Bring your company up-to-date and provide customers, not only with product descriptions and information, but with a way to shop, communicate and interact with your company via the web. The Internet also provides less chance for human error in the ordering process because fewer individuals have to handle information. And, most importantly, the Internet speeds up operations, whether it is use for sending information to employees or receiving custom orders from customers.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Armstrong, G. and Kotler, P. (2005) Marketing an Introduction 7th edition; New Jersey; Prentice Hall