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Importance of SEO and online marketing
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SEO is a very time consuming process and requires hard work as well as complete knowledge on SEO process. SEO industry is now being considered as a very challenging market after the quality concerned intellectual algorithm updates from the search engines. So, as an online marketer or SEO consultant you need to sweat more for your clients to rank high on search engines and social media feeds. Going mobile is a good idea to keep up with the SEO campaigns. And the new technologies like mobile apps are really helping the inbound experts to be updated with every minute SERP and rank changes. You can find a good list of productive Android apps for strengthening your SEO moves.
5 Must have Android apps for SEO:
1. Google Analytics [FREE]:
Google Analytics is the most used web analytics tool and the ultimate choice of both webmasters and online marketers. Its Android app provides all basic and essential data with few swipes and single login. Using this app you can get the website traffic analysis report on the go. Google Inc. developed this app and offering it free of cost on Google Play...
When implemented correctly a Web Analytics tool offers more than just data or information, it can offer knowledge and insights. One can analyze the effect of a new background color, the effectiveness of a marketing campaign, the emotional impact of positive vs negative news feeds (Vindu Goel, June 9th 2014), or the effects of dynamic pricing based on demographic and personal visitor data insights (Greg Petro, April 17th 2015). With the correct data and information we can make the insights needed not just to know what has happened, but to influence events. As Kaushik said, “We’ve evolved from hits to page view to visits. Now, we have Outcomes.” (Kaushik, 2010,
Kristy May, the company’s CEO and the individual who will be leading the project, estimates that the probability of implementation is 99% (K. May, personal communication, September 23, 2016). Google Analytics is a free and easily accessible tool (Warner, 2015). Therefore, the only costs associated with the project will be the time required to understand and implement a well designed Analytics Program (Warner, 2015). May believes the opportunity costs associated with her time is well worth the potential payoff for the company (K. May, personal communication, September 23, 2016).
If the organization is unable to spend huge amounts on this web analytics tools and the corresponding resources it is better to spend some money on the
7. Ledford, J. L., Teixeira, J., & Tyler, M. E. (2010). Google Analytics (3rd ed.): Wiley Publishing,
We have to apply for a free google analytics account at google analytics sign up
Google Analytics is a free web analytics tool by Google, providing statistics and basic analytical data for users who have a Google account and register their websites with Google. Cutroni (2010) has explained that “Google Analytics is a tool to quantitatively measure what happens on your website” (p. 1). To allow Google Analytics to collect information and track visitor behavior, a website owner needs to install a JavaScript tag generated by Google on the website. Some examples of information that can be obtained from Google Analytics are the number of visitors for a specified period, unique visitors, pageviews, demographics data (e.g. language and location), visit duration, traffic source, bounce rates and conversion rate. More importantly, the service enables users to create custom reports, define specific goals and filter particular metrics for the purposes of understanding customer behavior and SEO.
Google’s functional marketing strategy is to not only display ads online and hope it gets the customer’s attention, but to get their true attention. Google’s most common type of marketing is by gathering customer’s attention with their search ads. Google is now seeking to create similar relevance with other forms of marketing. Their next form of marketing is going to be mobile. All businesses are realizing that their sites must be mobile friendly in order to be accessible and appealing to all types of website visitors. With the recent increase of mobile technology, most Internet access is and activity is done through mobile. Google’s latest algorithm update, Hummingbird, enables Google to better understand and display results for long search queries as well spoken queries. Google understands that they need to embrace the rapid advance of mobile devices. For their Mobile marketing, Google is concentrating on large fonts, eye-catching images, videos, and concise, actionable content. ...
Marketing Analytics is another concept that is very essential for your business or company. It comprises of all the technologies and process that would allow you to evaluate the performance of your marketing campaigns and initiatives.
Google Analytics offers various features and state of the art tools that can aid website owners to understand their users better. The data collected from Google Analytics will help to monitor the progress and the performance of your website. Google Analytics does not only understand the behavior of website users but it is also a powerful tool that business owners and e-commerce companies can use to uncover a tremendous amount of data that can be used to enhance marketing and business strategies. Since Google Analytics offers numerous data, one needs to determine which tools they are going to use based on the company’s goals and marketing strategies. This paper will discuss the tools to use for small business
Most of the people want to get rid of toolbars those installed by their Antivirus program, media player software or ant download manager like applications. It makes the browser window messy and slows down the internet speed. To have a good browsing experience, we uninstall these types of web toolbars. But sometimes we (mostly the internet geeks or online marketers) install certain web toolbars in their browser to enhance productivity. SEO toolbars are the most useful browser extensions for the SEO consultants, inbound marketers, bloggers, and the web geeks. Currently there are a number of feature-rich SEO toolbars are being available for different browsers with distinctive utility options at free of cost.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Digital marketing is an important tool to use no matter what kind of business you have. However, digital marketing can be even more helpful to a local business. Director of content marketing for ReachLocal, Tiffany Monhollon, explains why, “Google recently updated its mobile algorithm so that businesses that don’t have mobile friendly websites may not show up mobile search results when consumers search.”
Even though many companies usually work hard to implement effective search engine optimization (SEO) strategies, they usually consider video marketing and video SEO as a secondary venture. As a result, most businesses either ignore or give very little marketing resources to the internet’s second biggest search engine, YouTube. With the upsurge in video consumption across all devices, however, it is important and prudent that all companies make video content and marketing an integral
Now days, companies are searching for new ways of gathering data so that they can get useful data in order to make well informed decisions regarding the market they are operating in. Google analytics is considered one of the best tools offers extensive amount of data to business owners for free. However, the success of business is highly depended on how well they can arrange data and customize their collected data corresponded to their business priorities. Google analytics provides beneficial information for companies regardless of their extent of operation.
Analytics means using data and performing statistical analysis on it, applying quantitative and predictive models, in order to arrive at a certain decision. Analytics can be the first step in a process or can rather be an intermediate step as well. Analysis can be done using different set of tools that are available in the market or it can done manually using different concept and formulas. Business intelligence firms like Cognos, SAS and BusinessObjects have developed different tools that are readily available in market that assist in analysis and decision making. Analytics is used in order to find solutions to the problems and the solutions provided enables us to be successful and in the business world allow us to compete with our contenders.