Tobacco Advertising Essay

Tobacco Advertising Essay

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According to the Federal Trade Commission (FTC), “advertising must be truthful and non-deceptive… advertisers must have evidence to back up their claims… and advertisements cannot be unfair.” Also the FTC says that an advertisement is unfair if “it causes or is likely to cause substantial consumer injury which a consumer could not reasonably avoid; and it is not outweighed by the benefit to consumers.”
The website helps the naked eye read and see what should really be seen in advertisements by doctoring-up misleading ads to create a more accurate picture. To do this they physically cut and paste ads as well as manipulate them on the computer, in hope of changing your perceptions of the images every time you see a deceptive or misleading advertisement.
While many products and their advertisers are blatantly misleading the public with deliberately deceptive advertising, there is no more explicit example than the tobacco industry. Cigarette advertisers will never tell the truth and they can't because the truth is deadly to their consumer’s mindset as well as the health of the industry. So, instead of telling the truth to its consumers, they promise pleasure, fun, and social status. In addition, their so called “peaceful images” are not criticized because they are seen as non-provocative and non-offensive.
Television and movies since the 1920’s have been creating the illusion that smoking is an acceptable activity since everybody else is doing it. Children today, have no idea how or why they are getting the idea that smoking is cool. Without some kind of rude awakening, they will grow up to be addicted adults and could possibly develop various forms of deadly cancers along with emphysema. Eventhough tobacco...

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...ments to consist of black text on a white background, but the constitutionality of that requirement has come under scrutiny.
I can’t help but wonder, how can people so selfish to have a drive to promoting a product that kills people. How can someone with a conscience live with themselves, when they know they are killing 5.4 million people a year? Just a fun fact Tobacco use will kill 1 billion people in the 21st century if current smoking trends continue. Isn’t ironic how these despicable people have been forced to counter-advertise against themselves, with advertisement that show the truth about their products? Maybe these companies should have thought about what could have happened with their drug when fatalities occurred before they branched out to so many innocent people. These companies are murders plain and simple. They need to be brought to justice.

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