Case Study: Time Scope And Size Ambition

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Time Scope and Size Ambition
Foundation Level
Search Alert is a scalable business that will need to grow fast in order to breakeven. The high fixed costs associated with the business makes the business risky. So the process of scaling is very important for Search Alert. As mentioned in the “Who do we Create Value for” section, there will be a three step process to scaling our business and targeting the market.
Proprietary Level
In the first step, Search Alert will launch its B2C service. Search Alert believes that this market will account for most of the sales. In the breakeven analysis, we used the assumption that 90% of all sales will come from this market. The first step in our process is nine months and it will be important to grow quickly during this period. After the first stage, we want our sales to be consistently increasing as well as our brand recognition.
In the second stage, we will launch our B2B service in the northeast region of the United States. The B2B service offers Search Alert large contracts with high margins. Search Alert will capture these contracts by hiring a sales team. We decided to start our B2B sales in the northeast because of the highly condensed businesses in the area. Our goal during the second stage is to …show more content…

The company is going to engage in entrepreneurial tactics to lower the fixed costs of the company. These tactics include allowing employees to work from home, guerrilla marketing strategies, leasing equipment, and more. Search Alert needs to be able to access a large market in order to breakeven. To gain customers in the B2C market, Search Alert is going to offer the first month free. To access the large market Search Alert has created a three step plan. By using this plan Search Alert hopes to achieve rapid growth starting in the northeast then expanding nationwide. Starting regionally will help save money on fixed

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