The Theory Of Collective Social Action Essay

The Theory Of Collective Social Action Essay

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According to Rational Choice Theory, collective social action is generated through resource focused conscious choice that is replete of logic (Scott, 2000, pp. 126, 127) and all but bereft of emotion (Williams, 2001, pp. 58, 70). This line of thought would have the actors of social movements being aspectually disciplined individuals who are capable of disentangling emotion from logic when making decisions. Although there are many individuals who are logically oriented, some theorists disagree that the majority of actors within social movements primarily engage logic (Touraine, 2002, p. 2). Rather, current research underscores the power of emotions to motivate not only decisions and specific goals within social movements, but the social movements themselves. To illustrate, according to researchers the gay liberation movement was founded upon the transformation of shame into pride (Britt & Heise, 2000); women’s rights movements have been founded upon emotions of concern (Jasper, 2006, p. 125); and a variety of other movements have been founded upon and gained support via emotions such as anxiety and fear (Marcus, Neuman, & MacKuen, 2000, pp. 10, 138), anger and revenge (Brym, 2007, p. 42), and even shock (Gamson, 1992, p. 73).
Social Movement Membership
In order to understand the local food se, it is essential to gain an understanding of the individuals who are involved in the movements. As described thus far in the current paper, social movements traditionally include individuals who are concerned about the redistribution of social, economic, and power related resources. In line with this, researchers describe these individuals as those who “actively work for social or political causes and especially those who work to ...

... middle of paper ...

... with their temporal and geographical location. These elements provide the context within which individual members must navigate the complexities of intersectional identity and personal power (Kende, 2016, pp. 8. 9).
Regardless of these complexities, members of AFM and other movements tend to have one simple factor in common, which is their likelihood to remain attached and involved in the movement when they engage in enjoyable activities with other members (Jenkins & Perrow, 1977, p. 252). This type of bonding is exemplified by members of the Women’s Council of the Lazaro Cardenas Ejido Union in Mexico, who regularly gather to knit and sew. While this serves as a cover for other gender based movement activities, it also provides an enjoyable and relaxed atmosphere in which to bond. Interestingly, this movement has enjoyed long-term success (Stephen, 1997).

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