The Pecking Order Theory

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This chapter contains an analysis and summary of existing researches with regards to firms’ behaviour when making financing decisions. The aim of this is to reveal similarities and differences, consistencies and inconsistencies and controversies in previous research to fulfil the research objectives of this study, achieving this through analysing a range of sources including: academic theories, practitioner studies, corporate reports and more. The review is split into five sections, each one defined to support the research objectives specified in the proposal and furthermore the research aim.
3.1 Modigliani and Miller
It is important to consider the established capital structure theories because they are the foundation for the development
In 1961, the pecking order theory was started by Donaldson (1961) to challenge the idea of companies having a unique combination of debt and equity finance which lowers their cost of capital.
Donaldson (1961) was the first to observe that management preferred internal funds as a new source for their company’s capital investment. Myers (1984), Myers and Majluf (1984) later developed this theory by suggesting that firms have an order of priority when raising new finance. In particular, they found that firms prefer to use internal funds to finance the business rather than external funds because the information asymmetry can be created when firms seek for external funds. Unless internal funds (i.e. retained earnings) are insufficient then debt such as bank borrowing or corporate bonds are the second external source of finance in line to be used. Equity understood to be a last resort as it causes cost of capital to increase due to the higher level of risk. Furthermore, cost of equity being more expensive than debt, attributed to the increased rate of return expected by equity
They found that managers are in a stronger position to make judgement calls regarding the future financial decisions of a firm, based on the fact that an investors’ assessment of value associated with share price is vulnerable to a variety of volatile factors. Specifically, the inability to access inside information hinders investors from conducting accurate security valuations included in the share price. Furthermore, because of informational disadvantage representing higher risk, equity investors will demand for a “risk premium” result in higher return making it more expensive than other source of finance and therefore less attractive for firms as a finance instrument (Hawawini and Viallet,

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