The Role of Interactivity to the Success of Reality Television Shows

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Over the years television programs were meant to inform, educate and entertain listeners. Most programs were mostly transmitted in a one direction way direction. However, this has changed as most television programs nowadays, continuously seek to involve the listeners either to ask questions or to give their opinions and comments concerning the program. The aim of this essay paper is to investigate the importance of such interactive programs to the listeners. This study is going to use two reality formats of the British television programs.

“As Seen On TV.” The Celebrity Expert: How Taste is Shaped by Lifestyle Media

This was a masterpiece that was produced by both Helen Powell and Sylvie Prasad. The two have vast experiences in working with the media and are both professionals in the same field. Helen had in the past worked in the advertising industry and is currently employed with the university of East London as a senior lecturer and program leader in advertising. On her part, Sylvie is currently lecturing media and cultural studies at the University of East London besides being a leader in media practice. The two have explicitly examined and documented the importance of the role of interactivity to the success of the reality television show (Powell & Prasad 2010, p. 115).

According to them lifestyle television has dominated the screens of the television sets in the United Kingdom since the year 1980 up to date. Within this period of time it has helped to reach out to a huge number of the populations and consequently appealed to them in various ways. Based on this it could be argued that Lifestyle television has an immense power to transform the lifestyles of viewers and the citizens at large. It is also capable of remodelin...

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...well & Prasad 2010, p. 46).

Works Cited

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eating activities: analysis of TV cooking shows in Hong Kong’, Multimedia (ISM), 2010 IEEE International Symposium, Conference Publications, Hong Kong, pp. 302-307.

Cathy Come Home 1966, television program directed by Loach, K [Motion Picture].

Powell, H & Prasad, S 2010 ‘“As Seen on TV.” the Celebrity Expert: How Taste is Shaped by

Lifestyle Media’, Cultural Politics 2010, vol. 6, no. 1, pp. 111-124.

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