The New York Times

1032 Words3 Pages

The New York Times is one of America’s largest newspaper publishers, today selling over 900,000 printed copies daily. Their website, NYTimes.com, is the most visited online newspaper website, receiving 32.4 million unique visitors in December 2010. (The NY Times Company, 2010, pp. 2 3) The New York Times employs 3094 workers, 1016 of them members of The Newspaper Guild of New York. (p. 8) In order to remain as America’s premier newspaper, The New York Times not only deals with the changing media market but union negotiations for approximately 40% of its staff. (p. 13) The Times relies on the creativity and high level of professionalism that many of its Guild members offer but are always looking to increase profit by cutting costs so constant battles between The Guild and The Times are a reoccurring matter.

The newspaper industry began evolving immensely with the growing popularity of the internet in the early 1990’s, and The Newspaper Guild recognized the challenges that this would bring. The decision was made to merge with the Communication Workers of America. Since the merger took effect in 1997, both the CWA and The Guild have benefited. They have worked to build a union that recognizes both the need for common power and solidarity and the need for identity and diversity. (Rothman, 2006, para. 2) In the era of Internet competition and newspaper retrenchment, “being involved in the Guild is more important than ever as we work to protect the vital interests of our members,” said William O’Meara, president of the Guild’s New York local and a former union staff representative for The Times. (The Guild, n.d., para 5) The Newspaper Guild CWA represents members at both The New York Times Print and Times Digital, the staff res...

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...he Guild and The Times having such completely opposite goals for the new contract, its difficult to determine how long negotiations will go on. A strike is always possible when so much is at stake but The New York Times has not missed a print date due to a union strike since 1978. As an industry leader in such a competitive market, The Times can not risk losing readers due to strike when so many options are available to consumers. The Times needs the guilds highly skilled members, the Guild gets the members what they deserve but in times of prosperity they become very greedy. That greed can be sustained until a recession strikes and profits dwindle, forcing the Times to try and cut back Guild member benefits, which members refuse to give back, resulting in endless negotiations. All this while the newspaper industry continues to evolve from paper to digital media.

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