Questions asked included the amount of time the respondent watched television, how often they saw ads using sexual images and family-oriented images, and the use of the opposite or same sex to sell a product. The questions that were asked are presented below, in order:
1. Rate the level at which you see an advertisement that makes you wish to change something about your spouse/significant other.
2. Rate the level at which you see an advertisement that makes you feel like you need to change something about yourself (clothing, hair, etc.).
3. Rate the level at which you see an advertisement that makes you feel uncomfortable.
4. Rate the level at which you see an advertisement using family friendly images to sell a product (fully dressed women, families, etc.).
5. Rate the level at which you see an advertisement using inappropriate images to sell a product (sex, minimal clothing, etc.).
6. Rate the level at which you see an advertisement geared towards men featuring men.
7. Rate the level at which you see an advertisement geared towards men...
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Horovitz, B. (2004). Risqué may be too risky for ads. USA Today.
Pettersson, G. (2004). Why are you all so interested in sex? New Statesman.
Pollay, R. W. (1986). The distorted mirror: Reflections on the unintended consequences of advertising. Adverting in society.
Stamps, Jennifer F. (2013). Woman as Product Stand-in: Branding Straight Metrosexuality in Men’s Magazine Fashion Advertising. Journal of Research on Women and Gender.
Thura (2007). Must we offend large women to sell them yogurt? Newsvine.com
Velazquez, Cayley. (2013). Youth Attention to Food and Beverage Advertising: Differences by Age, Gender and Susceptibility to Advertising. Journal of Nutrition Education and Behavior.
Wilson, E. (2006). When is thin too thin? The New York Times.
York, E. B. (2008). Carl’s Jr. CEO is more than happy that sex sells. Advertising Age.
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