Essay about The McDonaldization of Society by George Ritzer

Essay about The McDonaldization of Society by George Ritzer

Length: 1493 words (4.3 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

McDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). It occurs when a culture possesses the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. Where “Max Weber” used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as having a more representative present-day model (Ritzer, 2004:553). In today’s present society is the concept of McDonaldization in gaining consideration in different aspects such as a culture. The cultural version of a McDonaldization thesis is a comparatively recent idea of the world wide homogenization of cultures. The process of McDonaldization can be summarized as the way in which "the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world" (Ritzer 1993:1). Education is now a form of Mcdonaldization, the education system is now set up in a way whereas students are in at a certain age and out before or by the time they turn eighteen. There are four primary concepts of McDonaldization: Efficiency – the optimal method for accomplishing a task. In the text of the reader, Ritzer has a very specific meaning of "efficiency", for example; for McDonald's customers, it is the fastest way to get from being hungry to being full. Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time (Ritz, 2009). When it comes to education with efficiency, schools that are very large would have their set up as by every year a child has fi...


... middle of paper ...


...our lives.













Works Cited

Habermas, Jurgen (1984). _The Theory of Communicative Action. Volume One. Reason and the Rationalization of Society_. Boston: Beacon Press.
Ritzer, George (1993; revised edition 1996) _The McDonaldization of Society_. Thousand Oaks, Ca.: Pine Forge Press.
Taylor, Stephen, Sheena Smith, and Phil Lyon (1998) "McDonaldization and Consumer Choice in the Future: An Illusion or the Next Marketing Revolution?" in Alfino, et al
Rinehart, Jane, "It May Be Polar Night of Icy Darkness, But Feminists are Building a Fire," (1998) in Alfino, et al
Kellner, Douglas (1985). "Critical Theory, Max Weber, and the Dialectics of Domination," in _A Weber-Marx Dialogue_ editors, Robert J. Antonio and Ronald M. Glassman. Lawrence : University Press of Kansas: 89-116
Ritzer, George . The McDonaldization of Society. Rev. ed. Pine Forge Press, 1995. Print.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Mcdonaldization Of Society By George Ritzer Essay examples

- In George Ritzer book “The Mcdonaldization of society” Ritzer uses the central idea of Max Weber’s work and by updating them he explains it as Mcdonaldization which is “The process by which the principles of the fast food restaurant are coming to dominate more and more sectors of the American society as well as the rest of the world”. An idea which at it’s foundation seeks to organize and increase efficiency and profit. Which are associated with a wide range of effect in our society such as education, work,healthcare, travel, leisure and etc....   [tags: Nutrition, Fast food, Food, Hamburger]

Powerful Essays
1327 words (3.8 pages)

The McDonaldization of Society by George Ritzer Essay example

- Although still relevant in some of today's workplace, Taylorism has fallen behind in terms of a managerial method; theories that empower workers, promote workplace initiative and teamwork have seen to be more effective rather than empowering the manager. Evidently Taylorism is not that strong of a management system anymore and whilst still used in some workplaces, it has passed its used by date, team based theories which give power to the worker is seen to benefit quality and efficiency. Taylorism still exists in some forms in today's society, it continues to work, although to some degree is has been reshaped and redesigned....   [tags: taylorism, theory z]

Powerful Essays
873 words (2.5 pages)

George Ritzer's McDonaldization of Society Essay

- Hello, welcome to McDonald’s may I take your order…. A number three with a chocolate milkshake. No problem sir…that will be eight dollars and seventy-three cents”. One can say this is how our society works-fast, quick, instant-like McDonalds. George Ritzer’s McDonaldization of Society is based on his theory and social criticism on rationalization of society as a whole through the growth and principles of McDonald’s fast-food model of business. The book begins with an introduction chapter that describes the background of McDonalds and outlines the different chapters of the book....   [tags: sociological analysis, fast food restaurants]

Powerful Essays
1219 words (3.5 pages)

Essay on McDonaldization of Society

- ... The easy availability of credit cards, for example, permits individuals to spend money they do not necessarily have. Drawing upon the distinction between "personal troubles" and "public issues," the author argues that the policies of the credit card industry pose problems for all of society, not just the single individual who is lost in debt, but also for the countries and economy as a whole. Further evidence for the spread of McDonaldization is sought in the current state of sociology, the labor process, higher education, and tourism....   [tags: the McDonaldization theory, George Ritzer]

Powerful Essays
972 words (2.8 pages)

More Evidence Needed to Support George Ritzer's McDonaldization Thesis Essay example

- More Evidence Needed to Support George Ritzer's McDonaldization Thesis The McDonaldization Thesis presupposes some familiarity with Ritzer's earlier work, The McDonaldization of Society (1993), in which he defines McDonaldization as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world" (1). These principles include efficiency, predictability, calculability (or an emphasis on quantification), and control (especially via non-human technologies)....   [tags: George Ritzer McDonaldization Thesis]

Free Essays
2150 words (6.1 pages)

The McDonaldization of Work Essay

- Imagine yourself behind the counter or in the drive- through window at McDonalds. You are programmed how to act and what to say. You have been working there for three years and earn a salary of $5.50 an hour. You have never exceeded 29 hours while working there. These circumstances are true for over 40 percent of six million people employed in restaurants today. The reason for these circumstances are due to the change in our society by which the consumer wants the biggest, fastest, and best product they can get for their money....   [tags: McDonaldization of Society]

Powerful Essays
591 words (1.7 pages)

McDonaldization Essay examples

- McDonaldization About seven months ago, I met an American guy who had arrived at New Zealand just a few days before. While exchanging our sentiments (I am from Japan) on New Zealand and its culture, the guy told me how he was surprised to see the country is so Americanised, mentioning McDonald’s as one of the examples. Now, in a different sense, this was surprising to me, too. I had never had the idea that having McDonald’s is being Americanised. In fact, McDonald’s is nearly everywhere in the world so that many people think it has already become part of their own cultures....   [tags: essays research papers]

Powerful Essays
1050 words (3 pages)

McDonaldization Essay

- People At Work Coursework Question To what extent do you consider this concept of the McDonaldization of society disturbing, expected or inevitable, for employees in the twentifirst century. Also the possible consequences for theories of human motivation and whether the concept applies equally to all jobs. In this paper I will be analysing the effects McDonaldization has on society and the employees of the twentifirst century. I will be discussing whether McDonaldization is to be expected, accepted, rejected or is inevitable....   [tags: essays research papers]

Powerful Essays
1729 words (4.9 pages)

McDonaldization Essay

- George Ritzer describes McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world”. McDonaldization is the idea that our society is becoming more efficient and more fast paced. Rational systems can be defined as “unreasonable, dehumanizing systems that deny the humanity, the human reason, of the people who work within them or are served by them”.1 Today there are many types of businesses that are increasingly adapting the same values and principles of the fast-food industry to their needs....   [tags: essays research papers]

Powerful Essays
592 words (1.7 pages)

McDonaldization Essay

- sociologist George Ritzer argues that the relationship between McDonald’s and our society runs even deeper. Beyond its commercial propaganda and symbolism, Ritzer says, McDonald’s is a potent manifestation of the rational processes that define modern society. Ritzer warns that the spread of such "rationalized systems" has had irrational consequences, not least of which is the "disenchantment of the world," a situation in which rationality takes over, leaving no room for the mysterious, unpredictable qualities that make us human....   [tags: essays research papers]

Free Essays
598 words (1.7 pages)