Essay about The McDonaldization of Society by George Ritzer

Essay about The McDonaldization of Society by George Ritzer

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McDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). It occurs when a culture possesses the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. Where “Max Weber” used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as having a more representative present-day model (Ritzer, 2004:553). In today’s present society is the concept of McDonaldization in gaining consideration in different aspects such as a culture. The cultural version of a McDonaldization thesis is a comparatively recent idea of the world wide homogenization of cultures. The process of McDonaldization can be summarized as the way in which "the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world" (Ritzer 1993:1). Education is now a form of Mcdonaldization, the education system is now set up in a way whereas students are in at a certain age and out before or by the time they turn eighteen. There are four primary concepts of McDonaldization: Efficiency – the optimal method for accomplishing a task. In the text of the reader, Ritzer has a very specific meaning of "efficiency", for example; for McDonald's customers, it is the fastest way to get from being hungry to being full. Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time (Ritz, 2009). When it comes to education with efficiency, schools that are very large would have their set up as by every year a child has fi...

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Works Cited

Habermas, Jurgen (1984). _The Theory of Communicative Action. Volume One. Reason and the Rationalization of Society_. Boston: Beacon Press.
Ritzer, George (1993; revised edition 1996) _The McDonaldization of Society_. Thousand Oaks, Ca.: Pine Forge Press.
Taylor, Stephen, Sheena Smith, and Phil Lyon (1998) "McDonaldization and Consumer Choice in the Future: An Illusion or the Next Marketing Revolution?" in Alfino, et al
Rinehart, Jane, "It May Be Polar Night of Icy Darkness, But Feminists are Building a Fire," (1998) in Alfino, et al
Kellner, Douglas (1985). "Critical Theory, Max Weber, and the Dialectics of Domination," in _A Weber-Marx Dialogue_ editors, Robert J. Antonio and Ronald M. Glassman. Lawrence : University Press of Kansas: 89-116
Ritzer, George . The McDonaldization of Society. Rev. ed. Pine Forge Press, 1995. Print.

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