The Evolution of Media Essay

The Evolution of Media Essay

Length: 2400 words (6.9 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

The evolution of media, from old media to new media, has transformed the way we understand the world around us. New media is interactive and is user-generated while old media is a more traditional way of communicating through television, radio, newspapers, magazines, books, etc (Lecture Notes. January 12, 2011). New media gives us a new perspective by allowing us to interact with one another through the Internet. Media has become much more personal and diverse as user-generated content becomes more prominent in our lives (Lecture Notes. January 24, 2011). We are exposed to various viewpoints shape our understanding and knowledge of the social world, but does the form of media actually affect the way we understand the content which is presented to us? For my paper, I will determine whether or not the medium is the message by analyzing two different types of media sources and how they affect our understanding of the content. For my old media source I have chosen a news clip from the CBS Evening News with Katie Couric that deals with the ongoing Egyptian uprising. For my new media source I have chosen a video blog, or ‘vlog’, by an Egyptian man named Omar who discusses the crisis in Egypt from a personal point of view. Both media sources deal with the same topic, but result in different understandings of the crisis.
Although both mediums focus on the same issue there are a lot of differences between the two. The CBS news clip uses a lot of visually dramatic effects to engage the audience and to get them to feel a certain way. In the news clip there are several images of violence by both the protestors and the police, however most videos are shot from the viewpoint of the police. This may be simply for safety reasons, however this le...

... middle of paper ...

...ts. By simply posting a picture on Facebook, a movement for basic rights began. Since the users create the content of new media, people are able to inspire a mass audience.
In conclusion, the medium is the message. The way that information is presented to us plays a key role in our understanding of the topic itself. By framing the crisis in Egypt a particular way, both the old and new media sources are able to give the audience two separate understandings of the social and cultural issues at hand. The media is less interested in telling the audience about the actual story and more interested in the underlying messages of society they provide. These underlying messages lead us to define social and cultural issues the way that the media want us to. Since the media sell us both products and ideas, both personalities and worldviews, the message becomes the medium.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about The Evolution of Media

- The media has become a comfortable staple and commodity to the global lives it touches inadvertently and significantly. But what is this incontrovertible influence. It is the radio, newspapers, television broadcasts, such as CNN and MTV; entertaining and informational, the media is a valuable asset to all. How it came about was during the pivotal 20th century where skies were filled with airplane raids and on land there were people full of fear, telling stories of the everlasting wars. The innate fear of world domination by Nazis and annihilation of all mankind by atomic weapons were major driving forces to create the media; people wanted the answers to their questions and needed to be infor...   [tags: Media]

Powerful Essays
1314 words (3.8 pages)

The Evolution of Media in Presidential Campaigns Essay

- ... No longer were people swayed by TV or print advertisements because technologies lead them elsewhere. Voters could go online and do research to find what they wanted to know about the candidates and make decisions based on doing so. Not only that, but “the campaign witnessed a precedent-setting number of voters…especially among the technologically savvy Millennial generation” (Hendricks & Denton, xxx, pg. xi). These eighteen to twenty four year olds needed to feel connected to the candidate in order to support them and wanted to use social networks to stay informed....   [tags: voters, election, society]

Free Essays
736 words (2.1 pages)

The Evolution of Online Personal Media Essay

- The evolution of online personal media services is constantly developing into new and more efficient networking sites and applications. Looking at the history of the Internet we can see this development starting from early blogging and continuing into social networking sites, such as Twitter and mobile applications including Snapchat. The rise and fall of social media services is always in motion. For example, MySpace ran the social networking world until 2008 when Facebook took the lead (Curtis)....   [tags: social media, community, internet]

Powerful Essays
1353 words (3.9 pages)

The Role of Electronic Media in the Evolution of Presenting Literature Essay

- A work of literature is not complete until it is presented and critiqued by the reader. Over the years, the means of presentation of the literature has evolved with the availability of new technologies. One of the single most important developments over the past 100 years is electronic media. Electronic media has allowed for literature to be presented not only though a bound book but also audio and video. Electronic media has also allowed for easier, less time consuming authoring and publishing....   [tags: technology, computers, gadgets, media tools]

Powerful Essays
1092 words (3.1 pages)

Western Media Bias: Conflicts in the Western World Essay

- In our evolving world, we have noticed a change in what kind of material is now being reported in the media and recently, how that material is distributed. Although political bias is supposed to be close to nonexistent in what is being distributed by the media and by the government, the Western opinion of the Arab world and particularly the Arab Spring differs dramatically depending on the relationship it has with the country. For example, Dabashi demonstrates how President Obama often makes the comparison between Israeli children and his own children; but never with Palestinian children when talking about the conflict between Israel and Palestine....   [tags: media evolution, palestine, western politics]

Powerful Essays
1065 words (3 pages)

Essay about The Evolution of Technlogy and Mass Media

- For the past 50 years technology has evolved in a variety of different ways from bulky to sleek cellular devices, to the way people receive news and communicate. The changes of technology play a big part in the media and how it is used. The technological changes made throughout these time periods have made communication and the media widely spread. The 60s brought along many new changes in the way media is produced. The use of the television in the 60s played a very important role in the media for these times dealt with not only political changes but also social, cultural, and psychological changes....   [tags: Technology ]

Powerful Essays
1902 words (5.4 pages)

Essay about Social Media Evolution: The Egipcian Revolution

- The burning torch of political revolution that engulfed the Middle East in the winter of 2011 started with a single matchstick. Affected by Tunisia’s staggering 14% unemployment (Alterman, 2011), 26 year old Mohammed Bouazizi resorted to selling fruit from a street cart in order to provide for his family. Doing so without a license, however, subjected him to constant harassment by the Sidi Bouzid authorities. On 27 December 2011, Bouazizi’s fruit scale was confiscated by a female municipal officer and, upon voicing his grievances, she brandished a stern slap to his face; an unthinkable act of disrespect in the Middle East only amplified by the officer’s gender....   [tags: twitter, hashtag, tunisia' revolution]

Powerful Essays
1521 words (4.3 pages)

Essay on Brave New World: A Book of Our Future

- Our world today consists of a population of people who all want to fit in with society. With the constant evolution of new technology, people are growing further apart. With the constant evolution of new ways to put technology into our world, people have found ways to use this for good and bad purposes. We are currently on the verge of a world with a low quality of communication between one another. The technology that is portrayed to bring us closer together is quite ironically pulling us apart....   [tags: Social Media, Technology, Evolution]

Powerful Essays
1139 words (3.3 pages)

Transformation of Media Forms - The theory of Evolution from paper to the internet

- Transformation of Media Forms The theory of evolution from paper to the internet The theory of evolution must ‘evolve’ with the transforming media forms around it to maintain its scientific and social relevance. In other words, it must shift from the conventional media forms such as journals, books and publications and move towards the ways of the internet. Even collective groups of scientists and evolutionists can be shifted from physical to online gatherings via the ways of the internet and its related technologies....   [tags: essays research papers fc]

Free Essays
1426 words (4.1 pages)

The Evolution of Communication Essays

- The world as we once knew it is changing. Some may debate on whether this progress is for the better or worse. The evolution of communication has taken flight and social media is the first passenger boarding its plane. With the development of social media networks such as Facebook and others, staying connected to the outside world from your home, office or car is more accessible now than ever. These methods of communication have simply become “the norm” and is widely accepted around the nation....   [tags: social, media, connections, entertainment]

Powerful Essays
1871 words (5.3 pages)