Analysis Of The Choice By Barack Obama

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In the “The Choice” advertisement by Barack Obama in 2012, the scenes in this video are mostly taken in the living room. There are couches, flowers, and shelves which are full of books and framed pictures. Obama is sitting on the chair and talking to the camera about the choice that the voters have and need to make. He probably chooses this scene that has a feeling at home because he wants the viewer to feel he is one of them, explaining to them as if he goes to each house and talks one-to-one. While he is talking, the camera is clearly focused on his face. The lens also has taken the close-up on Obama 's face while all the images and background behind have been blurred. This technique called “shallow focus” is commonly used in cinematography. …show more content…

The video now shows Obama is signing some documents with his computer open. When his eyes and brains are processing the documents, his left hand is signing, plus another document is waiting for him to be finished on his computer. Obama intentionally wants to show the viewer how hardworking and responsible he is while performing his duty. Behind him, appears a framed picture of his family. Obama is now trying to approach the viewer by using the psychological method. He is trying to use a “pathos” component. He wants to appear as a “family man” who never forgets his family, despite his lack of time with them. This is because a family man is usually preferable among the viewers since it represents a man with honor and …show more content…

He visits the solar panel site with two professional workers. However, in this scene Obama prefers to look casual as he rolls up his sleeves. He wants to be seen as someone who is ready to work with his own hands. The background also is very pleasing since the sky is blue and bright. It seems that the sun is there to brighten America. He is trying to convince the viewers that America is suitable to use solar energy instead of oil because the weather is very suitable for it. The two workers in this site are wearing professional attires because Obama wants the viewers to know that he will makes sure this investment will be handled

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