The Art Gallery of New South Wales: A Virtual Experience

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Recommended: Many art galleries/museums now have virtual exhibition

3. Many art galleries/museums now offer elaborate websites. This virtual experience raises many factors that challenge the ways in which we conventionally view art. Discuss this statement through a close analysis of the web site of the AGNSW (www.artgallery.nsw.gov.au/). In particular, you should look at the sections dealing with Exhibitions, Collection and Education, especially ‘my virtual gallery’ that appears in Education.

In the 21st century age of technology, there is a constant conflict between the reception of art through a gallery website as opposed to experiencing it in the physical space of the art gallery or museum. Over time the consumption of art and purpose of art galleries has developed dramatically. Brian O’Doherty’s theory of the modern gallery space, displays a notion of a conventional way to view art whereby artworks are nowadays presented in a neutral gallery setting isolated from exterior meanings, ‘the white cube’ *(article). Essential to his theory is the relationship between content and context of an artwork, where limitations of ‘the white cube’ model excludes context. With extensive virtual visual and textual features, websites like the Art Gallery of New South Wales (AGNSW) website can provide auxiliary insights into the art displayed in the gallery. The threat of these simulating and replacing the traditional visit to the gallery is diminished by a number of factors, which make it beneficial in creating a unique experience. In the case of the AGNSW, their role of educating is further extended by offering a highly structured and extensive website that has created new ways of observing art. It is designed to effectively enhance the gallery experience. With theoretical frameworks efficiently installed ...

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...http://www.museumsandtheweb.com/mw2006/papers/cooper/cooper.html>

Duro, Paul The Rhetoric of the Frame: Essays on the Boundaries of the Artwork, Cambridge, 1996.

Google Art Project, launched February 2011, Google, viewed on 14th May 2012

Google Earth, launched June 2005, Google, viewed on 27th April 2012

Jones-Garmil, Katherine The Wired Museum: Emerging Technology and Changing Paradigms. Washington, dc: American Association of Museums, 1997.

Marstine, Janet New Museum Theory and Practice: an Introduction, Hoboken: john Wiley & sons, Ltd. 2008.

Streeton, Arthur Fire’s on. 1891, oil on canvas, 183.8 x 122.5cm

Valenza, Joyce Kasman ‘Real Art Museums Without Walls’. Technology Connection, vol. 4, February 1998, Issue 9.

Vergo, Peter The New Museology, London: Reaktion Books, 1989.

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