The Tesla Motor Company

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Tesla Motor Company Company Overview- Tesla Motors Inc. (Tesla) is a company based out of Silicon Valley that designs, assembles and markets battery electric vehicles (BEVs), in addition they produce lithium-ion battery packs, and electric vehicle powertrain components. Founded in 2003, Tesla was the first new American automobile manufacturer to appear in years. It was the first automaker to manufacture and sell proficient BEVs in production. The company’s tactic is not really that of the “Detroit” approach more of a one of a kind “Silicon Valley” style, self-reflected of a method that is remarkably hi-tech and innovative, tremendously assertive and very efficient. They have grown from one retail store to 18 stores worldwide, a 350,000 square-foot production facility and global sales in at least 30 countries. Tesla successfully debuted its opening public offering, raising over $226 million on the 29 of June 2010. Tesla was founded by Martin Eberhard (CEO), and Marc Tarpeninning (CFO), and was named after Nikola Tesla, to begin the development of an original electric sports car. Elon Musk creator of PayPal funding the company $30 million in 2004 to kick it off, and was named chairman of the board. In 2007 Eberhard resigned as the CEO of the company and president of technology and joined the advisory board. Proceeding in 2008, he left the company completely, and remained as trophy shareholder. Tarpenning who was CFO, VP of electrical engineering, and development of electric and software systems for the Roadster; resigned from his positions in 2008. Musk then took over as CEO in 2008. In 2008 Tesla released its first car, the Roadster; which could travel 245 miles on a single charge and travel 0-60 mph in less than 4 seconds, ... ... middle of paper ... ...asing Unit. (n.d.). Retrieved April 11, 2014, from http://www.bloomberg.com/news/2014-04-08/tesla-plans-to-raise-more-financing-for-new-leasing-unit.html TSLA Key Statistics | Tesla Motors, Inc. Stock - Yahoo! Finance. (n.d.). Retrieved April 11, 2014, from http://finance.yahoo.com/q/ks?s=TSLA+Key+Statistics TSLA. (n.d.). Retrieved April 11, 2014, from http://money.cnn.com/quote/financials/financials.html?symb=TSLA Milstead, D. (2013). Tesla Takes Off. “Kiplinger’s Personal Finance,” 67 (11) 41. Mangram, M. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), 289-312. George, A. (2014). Tesla talking legislative battle over dealership regulations. (cover story). Njbiz, 27 (11), 1. Gertner, J., & Kratochwill, L. (2012). The Risk of a New Machine. Fast company, (164), 104-133.

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