Tesla Moter Case Study

Tesla Moter, Inc. is an American company founded in 2003 by a group of engineers in Silicon Valley. The engineers proved that the electric cars could be better than gasoline-powered cars. Tesla not just designs and produces electrics cars, but it also provides technology and energy innovation to other automakers. The company is expanding its manufacture into other areas including Tilburg and Lathrop. Tesla Motor’s headquarters is located in Palo Alto, California, and it has world-wide subsidiaries in North America, Europe and Asia. And it has 200 stores and galleries, 120 of which are outside the USA, and more stores will open in the future around the world.

Tesla aims to design and sells high-performance, super efficient electric car. Tesla

However, there are several external environments that we have to concern. Technological factors are likely to shape the competitive conditions and are the risks involving in auditing. The Autopilot is one of Tesla vehicle’s feature. The Autopilot of Tesla has different technologies than other cars. “Tesla 's Autopilot is a suite of different technologies including the automatic lane-keeping assistance, automatic emergency braking, and advanced cruise control which automatically maintains a safe distance behind cars ahead on the highway.” Tesla’s autopilot system allow drivers to keep their hand off the steering wheel, which makes Tesla more humanized. However, Autopilot is not the perfect at all. There is a news in June involving Autopilot that caused car accident. I think that the Autopilot system is still blamed for some reasons. And the incident will inevitably raise questions about the performance of the technology in the future. Customers may think the system of Autopilot will make them in danger. However, Autopilot system of Tesla is a breakthrough technology for electric vehicles in the market. Environmental and Social factor are another two challenging for the

So after few months, the CEO of Tesla announced to improve Autopilot. From the CNN news, one article called “Tesla: Autopilot improvement coming” talks about Tesla will come out a new system to prevent the risk of crashing when drivers use Autopilot. “Tesla will roll out “major improvements” to its so-called Autopilot software with new versions of the software that will soon be download to owners’ Model S and Model X electric vehicles, CEO Elon Musk said Wednesday on Twitter.” I think the company is expanding and updating the information technology. The new system may improve the stability and operation of Tesla vehicles but the system still can’t confirm there will not happened the accident again. If these technology systems are not successful, the business and operation could be disrupted and the operating results could be harmed. Because the new system support the company to produce new vehicles in the future, which management time, cost, data experiment, and so on. If the company can’t figure out the problem of Autopilot or other technology problem, these risks may affect us to report financial statement accurately and