Customer demands are changing, and include the demand for a higher level of CSR, greater responsiveness to customer feedback, accessibility to sustainable goods, and organic foods and more. ASDA is more aware and responsive to these because of their active CSR campaign, and social media presence (ASDA Sustainability; 2016; Penderous, 2013). However, TESCO has an online shopping platform, clubcard services, and social media presence, all of which are +supporting social interaction with consumers and ongoing loyalty, largely built on a perceived social relationship (Molloy, 2016; Drennan, 2012).
ASDA is said to have an average ovearll technology adoption process, but under scrutiny appears to be adopting technology at a much slower rate than consumers (Handley, 2014). In contrast the launch of TESCO;s mobile app shows that they are actively pursuing cutting edge technology and the edge it can give them in terms of retail strategy (Drum, 2016).
ASDA’s legal factors are far simpler than TESCO’s because they have not, to date, expanded internationally. This means that they only have to adhere to, and account for, UK’s regulatory statutes. In contrast TESCO must re structure their retail approach to fit the demands of each country they enter to ensure that they are legally aligned with the regulations set for the in that market. Further, both brands are currently dealing with a crack down by the competitive commission and potential changes in the regulation in the UK regarding price wars (Thompson, 2009; Jones, 2015).
As briefly touched upon under social factors, there is a growing call for sustainability, organic produce, and reduced environmental footprint. Bo...
... middle of paper ...
...market. In contrast, ASDA has focused on developing hypermarts that allow them to take a market leadership position in multiple niches, including clothing, and grocery niches, as well as allowing them to offer a multitude of on-site services. Further, ASDA has remained UK local, and has not, to date, branched to international markets, while TESCO has branched to more than 13 countries, and has leveraged the open trade of the EU, and opportunities in emerging markets, like China. Overall, both companies are extremely successful, but have faced recent losses and challenges which are addressed in their unique set of objectives for the current fiscal period. The diversity of their retail approach, when compared, provides a significant case study for understanding how different businesses can approach the same target market, in pursuit of market acquisition and success.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Over the years Tesco has grown to become the UK’s largest supermarket chain with over 2000 stores operating around the world but at the same time it also became one of the most controversial and highly criticised company. Tesco is highly perceived as a company behaving unethically in public eyes. Business ethics wise Tesco’s is a gold mine and I have specifically chosen Tesco because it would be interesting to do research on a company that is so controversial and constantly under spotlight. Some of the allegations towards Tesco are; Corporate policy Corporate policy caused Tesco a big headache specially the cases towards labour relations, trading relations and pricing and advertising.... [tags: Corporate social responsibility]
1679 words (4.8 pages)
- 1.0 Introduction UK supermarket industry has high level of competition with several big retailers. Waitrose is owned by UK retailer the John Lewis Partnership. Sainsbury is the third supermarket chain in UK. In this report, there is an analysis of retail strategies about Waitrose and Sainsbury. In the supermarket industry, the retail strategies of Waitrose and Sainsbury are compared based on the highly competitive industrial environment. Before the main body, there is an overview of macro environment and competition conditions of supermarket industry of UK.... [tags: Retailing, Supermarket, Marketing, Food]
1044 words (3 pages)
- We think when we log on and off to Facebook and Instagram we think what we delete is forever gone from others and to the word. But little do people know that it is not deleted is it stored in a bank that can be brought back to the light whenever they want too. You would think the things we post a provide because of the privacy settings that they give us when we first set up our different pages. Should social media have the right to own the content we post. I feel that there is nothing we can do about them with holding our personal information because they spy on us all the time no matter how we try and hide from them.... [tags: Facebook, Social media, MySpace, Person]
1029 words (2.9 pages)
- Whether you ‘like’ it or not, Social Media is having a major impact on the legal battlefield and both individuals and corporations need to navigate this world very carefully. Consider. Facebook claims that more than one billion people are active on its site. Twitter asserts to have more than 150 million tweets a day from some 980 million accounts. YouTube boasts some 300 hours of uploaded video every minute. Instagram says more than 100 million people use its service every month. Other burgeoning Social Media sites such as LinkedIn, Vine, Foursquare, WeChat, Viber, WhatsApp and SnapCha and others have legions of users.... [tags: Social media, Twitter, Company]
1120 words (3.2 pages)
- The New Media Age has brought about a wealth of technological innovations from the smartphone to online social media platforms. These creations have changed the way many people conduct their daily lives, but it has also changed the way the world faces privacy. New technologies make the spread of information astonishingly easy. As information is more readily available to a vast online audience, there is growing concern for the protection of people’s private information. Yet these technologies offer a number of limitations ranging from ownership of information to the ability to circumnavigate privacy systems that diminish privacy to a mere concept left to be desired, in turn altering the perce... [tags: Social media, Facebook, Social network]
1126 words (3.2 pages)
- Introduction The number of revolutions in the last 3 decades has increased, and seems to keep increasing. Civil unrest and protests brought many victims including civil and political figures throughout the world. In the era where technology is at the peak of its success, especially in communication technologies, mankind suffers from lack of communication. Problem is not caused by the technology itself, the problem is in human nature. I will continue with an analogy. Man invented the knife, which is very useful tool in our daily lives.... [tags: Social Media Essays]
3253 words (9.3 pages)
- In past history, print media, such as newspapers, flyers, and brochures, were considered the only form of media for Back in the day , print was the only form of media for the longest. Then , radio and television emerged and people were exposed to way more culture including , sex , violence and the idolization of celebrities. As technology advanced, the internet was born and information was being spread at a more rapid rate to more people. The internet influences the growth and spread of media, and eventually gave the power of media transfer to the people, now publishers and stations are no longer in control of the media and its information.... [tags: Social media, Twitter, Newspaper, Media]
1249 words (3.6 pages)
- Employers have to be aware of the many types of social media platforms and their uses. The main types of social media platform functions are listed in the table above and have few examples to give an idea of the many different ways social media is used. When searching out employees and potential employees social media sites, employers must be aware that there is a vast amount of sites that are available to people to use to express themselves. The majority of social media sites today connect to one another, once an employer finds one the employees’ social media profiles, it is often easy to connect to the myriad other accounts and profiles.... [tags: Employment, Social media, Bullying]
1000 words (2.9 pages)
- 1.INTRODUCTION Globalization involves a variety of links expanding and tightening a web of political, economic and cultural inter-connections. Most attention has been devoted to merchandise trade as it has had the most immediate (or most visible) consequences, but capital, in and of itself, has come to play an arguably even larger role than the trade in material goods. Human movements also link previously separate communities. Finally, there is the cultural connection. All the individual data would indicate that we are undergoing a process of compression of international time and space and an intensification of international relations.... [tags: Tesco Greece Economics Management Essays]
4088 words (11.7 pages)
- Introduction: There was a task set to analyse the coverage of a business event from two independent sources. The business event was analysed between a group of four and documented through a presentation and a written report. It was decided that a big business event at the time was the announcing of Tesco’s first half profits at The report and presentation were split into 4 key sections. Each section focused on a different aspect of the analysis. The information was grouped under four key headings: 1. Arguments developed 2. Use of Evidence 3. Effectiveness of Arguments 4. Validity of Arguments Presented Findings: Arguments Developed The information which was captured in The Independent... [tags: Business Media Publicity]
1940 words (5.5 pages)
- The Game Of Football Is An Essential Determining Factor That Turns Boys Into Men
- Speech : Speech Reflection - Revised Speech
- Analysis Of George Orwell 's ' Shooting An Elephant '
- Relationship Between Business And Policy Makers
- Organizational Structure Of A Company
- The Heart Of Whiteness By Robert Jensen