The Pest Analysis: Analysis And Analysis Of Tesco

This essay is consisting of two parts with reports and analysis based on Tesco. Tesco is a multinational food retailing company with the biggest market share in the UK’s grocery market (Kantarworldpanel.com, 2015). The first part is a reflective statement on the academic comment received from the tutor on coursework 1. The second part of the essay is a further analysis on Tesco about their ability to formulate effective pricing strategies and ability to market to international markets.
On the PEST analysis in coursework 1, there were some factors that could have been analyzed in a greater depth with the use of actual statistic evidences to help support the points. One factor that could have been analyzed more in-depth was technological factor. In 2015, there are more than 3000 millions Internet users around the world (Internetworldstats.com, 2015a) and more than 91% of the UK’s population is using Internet on their daily basis (Internetworldstats.com, 2015b). Tesco have noticed the change and

Ruddick (2015) stated, “due to the lack of financial resources, Tesco does not have the capacity to engage in any more rounds of price cuts”. As a result, instead of focusing on sales promotion, Tesco should focus on providing better customer services instead. According to Market Force Information survey (2015), Tesco is the UK’s least favourite supermarket, while shopping experience is rated as the second important factor after convenience that affects customer’s choice when choosing a supermarket to visit. Tesco investing in its customer experience should reward them with increased profits, as they will be able to attract new customers and gain customer loyalty form its existing customers. Next, Tesco’s ability to market to international market will be explored