‘Seven Sharp’ is a TV One current affairs show targeting an interactive audience, who are likely to be active users of social media (Heather, 2013). Given TV One’s target demographic of all people aged 25-54 (Drinnan, 2013), the ‘Seven Sharp’ brand fits in quite well regarding the branding of the channel. This is because the ‘tech-savvy’ social media users that ‘Seven Sharp’ is targeting are likely to be part of TV One’s younger target demographic. The show also fits in well, considering TV One’s elaborate history of bringing New Zealanders their current affairs (Horrocks, 2004). The evidence that the show fits in well with TV One’s target audience is in the ratings. For example, it rated 24.1% for the share of viewers ages 25-54 watching television at this time. This is a pretty reasonable result considering that celebrated drama ‘Shortland Street’ is also on in this timeslot and achieved 36% for the share of viewers ages 25-54 in this time...
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...uld be an interesting strategy to attract a different audience who do not care for reality TV.
Television shows on broadcast TV get placed in their particular time slots to attract the most viewers. The evidence of this is on the New Zealand television schedule from Wednesday 20th July 2016, more specifically looking at TV One Current affairs show ‘Seven Sharp’ and TV3 reality show ‘The Block NZ’. Here, we found that ‘Seven Sharp’ fit in well with TV One’s younger target demographic, it was placed well, appropriate in its time slot and competed with ‘Story’ on TV3. While ‘The Block NZ’ was suitable for TV3’s direction, it was placed to match people 's habits, appointment viewing, appropriate in its time slot and competed with other reality television shows on other networks. Both of these programmes show how all of these factors have come into play in the schedule.
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