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Influences of social media on teenagers
Influences of social media on teenagers
Influences of social media on teenagers
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The paradox of "cool hunting" is that it kills what it finds. In America, as well as across the globe, trends are consistently changing and the trend spotters are trying to keep up with the ever changing ideas of today’s teenagers. Every big-city scene-kid or bored teenager in the suburbs stays connected to the moment's hot clubs, restaurants, hobbies and clothing. Trend Spotters travel the world, watch people shop, eat, and mingle, videotape and photograph them, study census data, examine online journals, chat online with tens of thousands of potential customers, and devour every slice of pop culture in order to keep up with the trends.
Today's young people are generally unresponsive to traditional brand marketing messages. Teens spent $12 billion dollars last year according to a recent study of Teen Marketing Trends. Teens not only use their money on small purchases such as music, clothes and food but also have the power to influence high-end purchases of their parents. Every year younger teens are being marketed because that they are the future teenagers and brand loyalty is an important thing to many companies. If you can get an older child hooked on a product, they’ll generally love it for life. These younger age demographics are being marketed to because more and more kids have increasing spending power and authority over what is purchased in their household.
In the Frontline documentary, “Merchants of Cool” the top marketing experts discuss the teen demographic and new ways to target this seemingly difficult demographic. They are finding that teenagers contain a small amount of brand loyalty, and will consistently change brands to go with the flow of “cool.” Teens are more suspicious and resenting towards the normal marketing concepts, such as commercials, billboards, and radio advertisements, and are slowly catching onto the concept of buzz marketing.
Buzz marketing is a very deceptive practice performed by many top marketing companies. According to the Business Week article, “Buzz Marketing,” backlash is a common result of buzz marketing, "Our clients have to know that if you are trying to be subversive and you are found out, it can be dangerous," states Scott Leonard, CEO of ADD Marketing Inc., an agency that uses street teams and chat-room "cyber-reps" to spread hot, not-always-flattering gossip about client company recording artists.
Marketing oriented companies are ones that allow the wants and needs of consumers and potential customers to drive the firm's tactical decisions.
Hot Topic has many strengths including nationwide locations, a large quantity of stores that carry exclusive clothing lines such as Lip Service and Eye Candy, and their user-friendly, interactive website (Hot Topic, 2006). Their primary audience consists of 12 to 22 year-olds and they are known well throughout the Goth/Raver/Punk community (Hot Topic, 2006). Catering to this age group helps Hot Topic with their sales immensely. According to Global Information Inc, 15-24 year old teens were the top consumers for 2005 (Consumer Demo, 2005).
...e my competition brand will gain more customers since teenagers nowadays want to appear youthful but mature. Recognizing the tweens as being unbeneficial and reducing these customers, we will lose market share but still improves effectiveness.
The Merchants of Cool: Teenagers reflected in media Corporate America: the marketers of popular culture. They broadcast their influence nearly everywhere: billboards in Time Square, music videos, and teens' clothing. In the expository video documentary, "The Merchants of Cool," Douglass Rushkoff interviews teens, industry professionals, marketers, and academic critics to explore the symbiotic relationship between teenagers and media. Rushkoff defines the feedback loop as a marketing stratagem in which "media watches kids and then sells them an image of themselves."
A characteristic of the marketing concept is customer orientation. Business activities are mostly engaged to produce a satisfied customer. They are there to Stress on the desires and wishes of a customer this keeps businesses on track with their target market. The best marketing decisions are completed on the foundation of making a massive impact in the market and towards customers. The consumers/people
A documentary titled, “The Merchants of Cool” focuses on the marketing machine and the media's reliance on the machine in diffusing information to teens. One of the scenes from this documentary that stood out to me was during an Insane Clown Posse concert. As the Juggalos (fans) of Insane Clown Posse lined up outside in downtown Detroit to see the band perform, they express their reasoning behind their support of the band. In this paper, I will mainly use Neil Smelser's Value Added Theory, focusing on the Juggalos and explaining how their behavior exemplifies the collective behavior view. However, I will also attempt to present a case by applying Georg Simmel explanation about fashion in behalf of the Collective Action view to compare the difference
Marketing is that broad area of business activity that directs the flow of services provided by the carrier to the customer in order to satisfy customers’ needs and wants and to achieve company objectives. Marketing is more than selling: it involves a number of business activities, including forecasting, market research and analysis, product research and development, price setting, and promotion, including advertising. Marketing also involves the finance activities such as credit and collection that are associated with ticket sales. Marketing is customer oriented…Without marketing and sales, there would be no airlines. (p. 274)
An Analysis of Advertising Focusing on the Teenage Market The TV documentary “Ads with Attitude” is all about how companies try to advertise their products on TV and how their main aim is to persuade teenagers to buy their products. For companies adverts are very important to get to their targeted customers. It cost them million of pounds to display their adverts but its worthwhile doing it because they make billions of pounds return. If companies don’t advertise their products and then it’s likely that they won’t sell much, which can lean them to scarcity. So that’s why companies concentrate on so much on adverts to persuade customers to sell their products.
Our media continues to flood the marketplace with advertisements portraying our young teens much older than their age. Woman’s body images have been the focus of advertising for generations. However, now the focus is more directed to the younger teenage girls instead of woman. Young girls are often displayed provocatively while eating messy triple decker hamburgers, or sipping a diet sodas on an oversized motorcycles. As a result, young teens are dressing older than their age, trying to compete with this ideal media image.
Amos, Silas. "Champions of Designs: MTV." Editorial. Marketing 30 May 2012: 20. Ebscohost.com. Marketingmagazine.co.uk. Web. 22 Feb. 2014.
Teens and tweens are important to advertisers because they can be easily tricked, they influence what their parents buy and kids will watch advertisements to earn incentives for their games.
Our project research was about how big advertiser target teens and why. The first step that we use we just went to the South Texas College library and research some articles that we need and that will answer our question of why do big companies advertiser why and how they target teens. We choose from five different articles but at the same time it answer why and how they target teen. Which also answered how teens help the big advertising companies. Then it explains all the steps . First they take a group of people who are the coolest of their time and study their every move. The coolest people will most likely will control what the rest most of the population will wear, hear, drink, and eat .
The word “cool” to many of us means several different meanings to everyone in the world. To many of us it means what is currently up to date in pop culture. This means it can vary from music to videogames to the newest phone on the market. It also can mean standing out and being a trendsetter where something
Teens are an easy reach for advertisers. “Teens are jaded, bombarded by tons of advertising messages”(Winsor 1). There are advertisements at movie theaters, on television, and in teen magazines. Advertisers also reach teens through social media such as the internet and websites. Teens are constantly on Facebook and YouTube, whi...
in this segment are often brand conscious and enjoy the latest fads and trends. They...
The youths carve their identity using role models such as parents or anybody worthy of emulation. After national advertising for one year dubbed the...