Technology molds its way into peoples’ lives and daily routines. It has turned away from being a material object and has become a human’s best-friend. From consuming people of all ages and weaving itself into many lives, technology even presents addictive qualities. In 2007, Apple invented the iPhone. The latest version is the future iPhone 8, which is said to be released in September 2017. By learning about the Communication Technologies and Functions of Media in Everyday Life perspectives, one can become more media literate about the upcoming electronic device. The aforementioned is achievable through analyzing the iPhone 8’s contents and its various personal uses which alter entertainment habits, change the interaction between members of …show more content…
The iPhone 8 will alter the way people spend their time. With new features, designs, and uses, the device is likely to increase the timespan in which people use the device. Displacement can lead to social cocooning where people build technological, personal bubbles. If many people buy and use the iPhone 8, social cocooning may increase and social interaction will likely decrease. However, a prominent effect of media is narcotization. The media is like a drug. Usage of the iPhone 8 can become addicting as people constantly want more. The new device can alter entertainment habits as people want better visuals and attention-grabbing news stories. People want to feel excited when using new media and technology, just like how a drug …show more content…
This perspective involves increasing awareness of how people use media and its contents to meet personal and social needs. Author Ien Ang explains this perspective in relation to media audiences in her work, “The Nature of the Audience.” Her uses and gratifications theory explains how people use media to satisfy their desires. The iPhone 8 succeeds in fulfilling this role. The new medium allows users to become cultured and informed from new forms of consumption, find advice and answers, and learn new information. It will allow for people to identify with others who hold similar beliefs. People will be able to relate to friends and family members, gain insight into others’ lives, find topics to discuss, and fit-in. The new media will provide for entertainment, whether it be relaxation or filling time. Lastly, it allows for personal expression and a “commodity self.” However, in a consumerism-driven world, this is not the main goal.
Companies advertise and sell products to consumers who keep purchasing and buying to please their own desires and needs. As Julia T. Wood states in “Gendered Lives,” “Media encourage us to consume” (Wood 280). “Advertising and Consumer Culture,” author Douglas Kellner explains this notion as a “commodity self.” People form their own image. Here, advertising shapes personalities around products people identify with (Kellner 1). Wood further mentions
In the article Kilbourne is stressing the Idea that advertising is stripping us of our spirituality, culture is becoming commercialism. Kilbourne believes that because of the way advertisements are deployed they’re changing our values in what I (and I’m pretty sure she) would consider an extremely negative way. Kilbourne talks of their efforts to addict us to consumerism as children and leave us emotionally starved, expecting products to fill the void that they create in us. The culture that comes with these advertisements is turning us into self-indulgent, close minded people Kilbourne sums this idea up quite well bemoaning that “This apparently bottomless consumerism not only depletes the world’s resources,
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
In the article entitled, “Our Cell Phones Ourselves”, Christine Rosen describes how cell phones have changed the way we communicate. Rosen tells the readers the main purpose for cell phone use in the past, versus present day. Her purpose is to make society aware of how cell phones have influenced our lives in order to inspire change as to how we view our cell phones. Rosen directs her writing to everyone in the present day by describing the negative results of cell phone use and how it impacts our lives and those around us. Without a doubt, cell phones are going to be a part of our world, but it is the responsibility of every cell phone owner to exercise self control and understand that a cell phone is nothing more than a device.
American’s and people in general are an audience targeted for various commodities, advertising being a major contributor. The world of advertising has become a multiplex science, as mentioned in “What We Are to advertisers,” Twitchell divides consumers into 8 categories and Craig, in “Men’s Men and Women’s Women,” concludes there are specific times of day for advertisements to be displayed to reach specific audiences. “Mass production means mass marketing, and mass marketing means the creation of mass stereotypes,” claims Twitchell. These stereotypes of men, women, and humans in general are how advertiser’s reach their targeted audiences.
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
“What We are to Advertisers” by James B. Twitchell is a short article that emphasize how advertisement attracts audience magically. From the quote, “ Mass production means mass marketing, and mass marketing means the creation of mass stereotypes” James points out of how the world appear to be. The advertisers seems to be psychologically abuse to the public for them to be successful in their industry. Base on the way the society act, dress and thinks, we fantasize something ridiculous and only our imagination can only make it close to a reality. With that in mind, the industry of advertisements will immediately think of a way to try and sell their product to us.
In Solomon’s words, “American dream encourages the desire to ‘arrive,’ to vault above the mass, it also fosters a desire to be popular, to ‘belong’.” (169) Advertiser whose “ads are aimed at a broader market” (169) are utilizing such kind of human mentality. For instance, Nike is a famous clothes brand to almost everybody. In its advertisement, there are always people in different genders, races and ages wearing Nike’s products running on streets, on riversides or in parks. Through its advertisement, Nike is trying to convey consumers that everyone is using Nike’s products, and you should be one of them. People want to fit in as part of most people, so they buy Nike’s products. Nike’s advertised products make people belong to it. If I were going to buy a new pair of shorts for running, I would consider of buying a pair of Nike shorts because it seems that so many people wear Nike shorts and I want to keep the same with them. People buy those advertised products to increase their senses of belonging, but they are losing their individuality at the same time. Despite many advertised products could decrease the individuality, some of them indeed make people more of
In June of 2007, the first iPhone was released, revolutionizing our way of living. For the past seven years, it has been known worldwide as one of the top smartphones. Since then, we have become reliant on mobile devices and technology in general making them a necessity for everyday life. The iPhone has further influenced our lifestyle due to its advanced and convenient features. Using the iPhone’s capabilities as the basis, this paper will explore the impact on our society from the use of, and dependence on iPhones. It will further analyze if these outcomes are in fact positive. The iPhone has become substantial in how we function, creating a significant change in our culture. Since iPhones do influence our lives, it is important to interpret how it is accomplished.
Technology has changed our world dramatically over the last several decades. Several generations before us did not have air conditioning, telephones, television much less internet. However, today we have access to all of this and more. Technological advances have not only made changes in how we communicate, but also in how everyday tasks are done. The New York Times explains how social media affects children’s behavior and academics, and how the concept of dating has been altered while Louis C. K. explains how the 21st century takes little things for granted and YouTube channel charstarlineTV shows how daily activities can no longer be done without the use of cellphones.
It has become a reflexive instinct to reach out for our phones whenever it lights up with a notification. With the proliferation of social media, we share and receive information about daily lives of ourselves and other people, even when we are physically apart. Our daily use of technology including but not limited to the Internet, social media platforms, electronic devices etc. demonstrates how we participate in forming and simultaneously subjected to these networks. The omnipresence of technology- communication (phones, emails), control (surveillance, military), life support (medical-related) etc.- signifies the extent technology has become integrated and interwoven into our daily lives.
Advertising in American culture has taken on the very interesting character of representing our culture as a whole. Take this Calvin Klein ad for example. It shows the sexualization of not only the Calvin Klein clothing, but the female gender overall. It displays the socially constructed body, or the ideal body for women and girls in America. Using celebrities in the upper class to sell clothing, this advertisement makes owning a product an indication of your class in the American class system. In addition to this, feminism, and how that impacts potential consumer’s perception of the product, is also implicated. Advertisements are powerful things that can convey specific messages without using words or printed text, and can be conveyed in the split-second that it takes to see the image. In this way, the public underestimates how much they are influenced by what they see on television, in magazines, or online.
The Transformation in Cell Phones Many studies point out how cell phones have changed our lifestyles dramatically over the years. They’ve become a part of people because as many can’t go anywhere without a cell phone at their side. Cell phones began as just a talking device, but today, one can now call, store contacts, text, email, surf the web and have access to endless apps. Though much has been said about cell phones becoming a huge distraction in today’s society, less attention has been paid to how much cell phones have transformed over the year and the advancements they’ve given us.
Using computer, internet, cellphone, television, etc. make peoples’ lives easier and more comfortable. Young people are the most users of it. They cannot think of a single day without using a technical device. Tara Parker-Pope is an author of books on health topics and a columnist for the New York Times. In her article, she expressed that, “The International Center for Media and the Public Agenda at the University of Maryland asked 200 students to refrain from using electronic media for a day.
Technology is one of life’s most impressive and incredible phenomena’s. The main reason being the shockingly high degree to which our society uses technology in our everyday lives. It occupies every single realm, affecting people both positively and negatively. There are so many different forms of technology but the two most often used are cell phones, and the internet/computers in general. Today’s younger generation was raised alongside technological development. Kids now a days learn how to operate computers and cell phones at a very early age, whether it be through their own technological possessions, a friend’s, or their parents. They grow up knowing how easily accessible technology is, and the endless amount of ways in which it can be used. This paper will be largely focused on the effects of technology on the younger generation because your childhood is when these effects have the largest impact. I am very aware of the subject because I am the younger generation. Aside from major effects on study and communication skills, there also exist the media’s effects on teen’s self-esteem and mental health. Maybe more importantly, there is our world’s growing problem of over priced and unnecessary consumerism. Over time, our society has created a very unhealthy form of reliance and dependency on technology as a whole. People essentially live through their devices. Cell phones are always with people making it nearly impossible to not be able to reach someone at anytime, day or night. In 2011, there were 2.4 trillion text messages sent, and 28,641 cell phone towers were added across the US. 1 We use our phones and Internet for directions, communication, information, self-diagnosis, games, movies, music, schoolwork, work, photos, shoppi...
Millennials these days are caught up with phones and social media accounts. Sinek observes that Millennials use social media to hide the fact that they are actually empty inside. He agrees that technology is very addicting and It makes them feel good. Sinek says, “An entire generation now has access to an addictive, numbing chemical called dopamine, through cellphones and social media, while they are going through the high stress of adolescence. “ (Sinek 2016) He makes it clear that Millennials aren't able to handle their feelings because instead of getting help from people, they turn to their technology. Millennials depend too much on their devices and always rely on them for almost every single