Technological Era

1069 Words3 Pages
bulb-icon

Recommended: Apple vs microsoft controversy

Introduction
Technology is part of our everyday lives and continuous to revolutionize with time. There is no surprise to see new products launched for different markets in this technological era. Two great companies that started in the 1970s and that have changed the world of computers and technology are Microsoft and Apple. At the beginning, these companies only focus in a product with no concern about their marketing strategy. However, with the success they have created throughout the years they started to enter new markets. Throughout the different products launched by these two companies, there is a difference in the target market and market strategies to fulfill successfully their customers’ needs and wants. Microsoft and Apple are direct competitors that have similar products. However, there are differences between the two, which have allowed them to be successful in the same market. Similarities and differences between the two have allowed customers to identify themselves with a specific brand. Throughout their different products, each product has specific target markets and market strategies.
Microsoft Target Market
Microsoft has revolutionized through the years since it started its company. With the changes, there has been a shift in their market strategy. Microsoft has launched many products that have been very successful and others that have not. Each of these products is targeting different markets. There are some products that Microsoft has since its beginnings and that allowed it to be a market leader. Windows and Office are two operating systems that have become the signature product of the brand. Windows and Office target market are mainly large corporations, then medium companies, and lastly individuals. These ...

... middle of paper ...

...milar gadgets as the iPhone. Apple’s indirect competitors include Kodak. Kodak is an indirect competitor to Apple because of the camera and video camera Apple products have. Microsoft direct competitors include ¬¬¬¬¬¬¬Google. Google and Bing both are search engines competing in the same industry for a market share. Microsoft indirect competitor includes Dell. Dell is in the same industry, but do not have the same products.

Works Cited

James, Geoffrey. CBS News: How Kin Became Microsoft's Worst Failure. 07 July 2010. Web. 02 November 2013.
Kerin, Rogers A., Hartley, Steven H., Rudelius, William. Marketing MKTG 305 California State University-San Bernardino. McGraw-Hill Education, 2013. Print.
McCormack, Fion. Yahoo Small Business: Apple’s iPhone Marketing Strategy Exposed. 27 October 2013. Web. 01 November 2013.
Unknown. Microsoft. n.d. Web. 01 November 2013.

Show More
Related

  • Compare And Contrast Essay On Xbox One Vs Pstation 4

    1606 Words  | 4 Pages

    Microsoft is an American company that was founded by William Henry Gates III, as known as Bill Gates, and his his high school friend Paul Gardner Allen in 1975 April 4. But unluckily, Paul Allen resigned from Microsoft in 1983 after developing Hodgkin’s disease. In 1985 October 20, Microsoft released Microsoft window. It is the first original operating system. It is a graphical extension for MS-DOS. Even though, it’s not handy like nowadays Microsoft window. Then in 1990, Microsoft introduced Microsoft office, which is a bundle office productivity application with Microsoft Word and Microsoft excel. The Microsoft Word was the first application that could display italics. And the Microsoft Office would be available for free for all the PC World’s computer that is produce on that same year in November. In the 2000 February 17, Microsoft released Window 2000 operating system, and according to Microsoft it is the most safe operating system in the world at that time. But still, there are so many problems and glitches need to be fixed. Besides there are mutable computer viruses are made specially to attack Window 2000. Rush to gain back the sales. In the 2001 October 25 Window xp is available. The new operating system fix most of the problem. Although some of the user were still complaining the system that it will take your information, but in the 2007 January, there are 76% of people in the entire world are using the operating system.

    Read More

  • Business Analysis: Keurig Company

    1455 Words  | 3 Pages

    Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill Company.

    Read More

  • Netflix"s Approach to Marketing

    1147 Words  | 3 Pages

    Lamb, C. W., Hair, J. F., McDaniel, C. D., & Wardlow, D. L. (2009). Essentials of marketing (6th ed.). Cincinnati, Ohio: South-Western College Pub..

    Read More

  • History of the Microsoft Corporation

    730 Words  | 2 Pages

    Microsoft, one of the largest corporations in the world today, employs over 93,000 people and is a public, multinational company that manufactures, licenses, and supports a wide range of software products for computers and is most widely known for its Microsoft Windows operating system. Microsoft not only markets computer hardware products such as the Microsoft mouse and the Microsoft Natural keyboard, but it also manufactures and sells home entertainment products including, the Xbox, Xbox 360, and Zune. It also holds assets in other markets including the MSNBC cable television network, the MSN Internet portal, and the Microsoft Encarta multimedia encyclopedia.

    Read More

  • CBBE Model Applied on Apple

    2165 Words  | 5 Pages

    Apple Inc. works by using the particular Apple brand name to be able to be competitive across many very aggressive market segments, including the computer system market having its Macintosh distinctive line of personal computers and linked computer software, the customer gadgets market using products such as the mp3, electronic audio supply through it is iTunes New music Retailer, the particular smart phone market place while using the New iphone, magazine, publication, video game titles and applications submitting through the particular Apps Store intended for new iphone 4 plus the apple ipad tablet processing gadget, and motion picture and TV SET written content supply using Apple TV SET. Regarding internet marketers, the organization is usually creating an extremely solid existence to be able to compete with The search engines from the promotion market place, through it is Programs company and iAd community.

    Read More

  • Apple Management Strategy Essay

    901 Words  | 2 Pages

    Apple could adopt various offensive strategy attacks that are either direct or indirect or presumably moving and establishing a new market or product in order to depart from the already competitive field. In case of those organizations or firms that possess higher resources, the best mechanism to combat them is to launch a direct attack, while for companies in the same playing field such as Microsoft, Google and Samsung the appropriate technique would be to employ the use of a frontal attack as an indirect offensive strategy. In case a company defending against a direct attack incurs considerable loss, then the consequence of a retaliatory response from the company is highly likely (Porter, 1985). On the other hand, offensive strategies employed as indirect attacks have minimal likelihood of facing a retaliatory response due to the difficult nature of detecting them especially if the attack did not target directly the segments of the organization or the non-core products. Every organization has its own marketing strategy (as seen in Appendix III) that it employs in order to stay competitive and these include judo marketing, Gorilla marketing, predatory, strategic encirclement and many others

    Read More

  • Google, Apple and Microsoft Compared

    709 Words  | 2 Pages

    And then there's Microsoft themselves. After Bill Gates handed over CEO to Steve Ballmer, all hell broke loose as humans raged about him. During the first twenty years of Microsoft, they were considered an evil monopolistic empire, destroying all competitors that came their way. Back then, if you wanted word processing software, you used Office. Want a computer o...

    Read More

  • The Ethics of Microsoft’s Product Pricing Structure

    3400 Words  | 7 Pages

    Microsoft, currently one of the world’s biggest and most influential software companies, was found in 1975 by William Gates and Paul Allen.[1] It quickly positioned itself as a leader in the software community and due to the strength growth of its user base for the Windows operating system and numerous other products, it became both widely popular and widely hated. Many consumers love the suite of products that Microsoft offers because they are easy to use, are widely supported, and have many applications written specifically to for them. On the other hand, there are many who dislike Microsoft, claiming that their policies lead to an uncompetitive market and that their practices are unethical. In recent years many court cases, including a major anti-trust suit have been brought against Microsoft. This paper aims to focus on the issue of Microsoft’s product pricing structure and to discuss the issues that have arisen because of it.

    Read More

  • Apple, Inc: The History Of Apple Inc.

    1963 Words  | 4 Pages

    ...This frontier has reaped major benefits for their competitors in the Android market with a wide range of products targeting all income groups. Apple has begun the foray into developing products for lower income groups with the production of the iPhone 5c which is priced cheaper than it’s flagship product the iPhone 5s. A further advancement in that direction would reap major benefits for Apple. This second concern deals with a mixture of place and product in the marketing mix. Apple offers its operating system exclusively to Apple products and its unquestioned the success of that strategy, however, it must be said there exists a potential and real prospect of complete Apple domination of the software industry if it were to allow its operating system to float onto to other hardware providers in much the similar manner in which Microsoft has benefited greatly from.

    Read More

  • Financial Comparison Of Microsoft, Dell, And Apple

    1997 Words  | 4 Pages

    Microsoft is currently the largest company in the computer industry. With a market capitalization of $291 billion, Microsoft has built an empire by dominating software sales for personal computers. Stock growth over the past 25 years has increased by more than 30,000%. However, Microsoft’s growth has substantially decreased since the market collapse of 2001(Niemond 25 April 2007).

    Read More

  • Marketing Process of An Herbal Shampoo

    1390 Words  | 3 Pages

    Armstrong G. & Kotler P. (2007) Marketing: An Introduction 8E Upper Saddle River, NJ Pearson Prentice Hall Publishers

    Read More

  • Compare And Contrast The Holistic Marketing Concept

    717 Words  | 2 Pages

    Apple depends on building a better product and in turn, the product itself leads people to purchase from Apple. However, new or improved products will not necessarily be successful unless they are priced, distributed, advertised, and sold properly (Kotler & Keller, 2012). The holistic concept encourages the marketer to integrate marketing activities and assemble marketing programs to create, communicate, and deliver value for consumers such that “the whole is greater than the sum of its parts (Kotler & Keller, 2012). This is why Apple advertises how much the new feature will enhance the consumers’ life and release snippet tutorials of how to use the new features or

    Read More

  • Top Competitors in The Personal Computer Industry

    1477 Words  | 3 Pages

    The PC industry is highly competitive and constantly changing as technology evolves and customer needs change. Some of the top competitors in the PC industry are IBM, Hewlett-Packard, Dell and Apple. Theses rivals are constantly jockeying for the top competitor’s position. They compete in prices, product innovation, advertising, etc.

    Read More

  • IKEA: Target Market and Positioning Strategy

    1145 Words  | 3 Pages

    Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.

    Read More

  • Microsoft Corporation Case Analysis

    1254 Words  | 3 Pages

    Microsoft is the leading and the largest Software Company in the world. Found by William Gates and Paul Allen in 1975 Microsoft has grown and become a multibillion company in only ten years. It all started with a great vision – “a computer on every desk and every home” - that seemed almost impossible at the time. Now Microsoft has over 44,000 employees in 60 countries, net income of $3.45 billion and revenue of 11.36 billion. Company dramatic growth and success was driven by development and marketing of operational systems and personal productivity applications software.

    Read More

More about Technological Era

Open Document