TATA MOTORS Executive Summary Warren (2008) asserts that strategic management is a systematic approach to identification of environment of the company, need for change and then initiating the necessary change in the organization. The discipline of strategic management goes beyond the development of strategic plan for the organization and it includes pre planning and strategic planning processes. This report has analyzed the strategic management strategies of Tata Motors which is a part of Tata Group. The company is the largest automobile company in the India and is regarded as market leader in commercial vehicle segment (Tata Motors 2014a). The company is functioning in compact, midsize and utility vehicle segment. The report initially has dealt with the introduction of the company along with description of segments in which the company is operating. The mission and vision of the company has also been discussed. The later part of the report has dealt with the external and internal environment analysis for Tata Motors through the use of PEST analysis and Competitors analysis. The internal environment has been studied by employing tools like SWOT analysis, core competence analysis and key factors for success analysis. The analysis of financial resources of Tata Motors has been undertaken and review of strategic options for Tata Motors have been analyzed using Ansoff and Generic strategies matrix. Analysis of strategic choice and cost reduction and quality improvement recommendations has also been given. 1. Tata Introduction & Mission and Vision Tata Motors Limited is an Indian multinational company that is headquartered in India and a subsidiary of Tata Group. The products of the company include passenger cars, truck... ... middle of paper ... ....marutisuzuki.com/company-at-a-glance.aspx, [retrieved on March 29, 2014] Porter, M.E. (1980), "Competitive Strategy: Techniques for analyzing industries and competitors" New York: The Free Press Tata Motors (2014a), Company Information, available online at http://www.tatamotors.com/know-us/company-profile.php, [accessed on March 28, 2014) Tata Motors (2014b), Mission and Vision of Tata, available online at http://www.tatamotors.com/know-us/pdf/mission.pdf, [accessed on March 22, 2014) Tata Motors (2014c), Tata Company Profile, available online at http://en.wikipedia.org/wiki/Tata_Motors, [accessed on March 25, 2014] Tata Motors (2014d), Tata Annual Report, available online at http://www.tatamotors.com/investors/financials/annual-reports-20F.php, [accessed on March 25, 2014] Warren, K. (2008), Strategic Management Dynamics, John Wiley & Sons Ltd: Chichester
The Clorox Company. (2014, February 4). The Clorox Company Reports Slight Sales Growth on Top of Strong Year-Ago Results; Updates Fiscal Year 2014 Outlook. Retrieved March 21, 2014, from http://investors.thecloroxcompany.com/releasedetail.cfm?ReleaseID=822888
General Motors (GM) has been a staple of American culture since 1908. GM represents the best of American ingenuity, with brand names such as GMC, Cadillac, and Chevrolet. According to GM, “Our unyielding mission to earn customers for life has led to a healthy balance sheet and world-class products that are wining in the marketplace” (GM, 2015). At GM’s height, the company was the largest employer in the world. In addition, GM has been an integral company during the wartime efforts, and has capitalized on the American spirit. GM is of the longest tenured American brands.
The financial health of GM has been rocky over the last decade, one remarkable moment being the filing of bankruptcy and the subsequent government bailout. There have been many ups and downs for the corporation but for the last few years (Figure 4) profits again have risen to be the standard. Since the company’s recovery from bankruptcy their status has stabilized financially and in performance. Something is to be said that they have been in business for over 100 years and are still going strong earning them once again the title of top automobile manufacturer of the world.
Annual Report 2012 Costco Wholesale: Year Ended September 2, 2012 [PDF document]. 1-7. Retrieved from Costco Wholesale Financial Reports:
Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard business review, 86(1), 25-40.
Hence production units for example the exports that take place in Europe and its Ukraine therefore they have competitive advantage with value into the technology. It gone through the acquisition by natural resource seeking for example Tata Company has invested in coal mines in different country and ownership advantage the company that enables them to successfully acquire established goal companies (KUMAR, 2008).Location advantage of Tata motors has the nature of the product and the services which the company requires to invest In plant or an office (Neelankavil and Rai,2009).In addition the Tata Company has a manufacturing with joint venture and Thornburg automotive gives which them a location advantage again in the south East Asia region. Internationalization advantage of Tata motors will help them in having better control over the manufacturing units as licensing option which are issues related to transfer of technology or technology theft. The advantages of own production for Tata company which they have done is introducing a new car called Nano an ultra low cost car
General Motors Company (GM) is one of the world largest manufacturers in the automotive industry today. GM value chain of activities include designing and engineering vehicles with state-of-the-art technology, research and develop new models and innovations, as well as creating effective marketing strategies to up sell and compete in its field of industry. With more than 212,000 valued employees working in 396 facilities, GM’s presence had spanned across six continents over the world. GM offers a comprehensive range of vehicle selections for its customers from electric and mini-cars to heavy-duty full sized truck as well as convertibles. Along with its strategic partners, GM produces cars and trucks selling and servicing its vehicle through many recognized brands such as Chevrolet, Buick, GMC, Cadillac,
Ford Motor Company has been and till the date is known as the king of innovations in the automobile industry. Their research & development department and innovation of interchangeable parts in moving assembly lines resulted in extraordinary global extension for them. They are an old heritage who ruled and still doing impressive jobs in the global automobile market. Some prestigious motor brands are also owned by Ford.
Porter, M. E., 1999. The Five Forces that Shape Competitive Strategy. Harvard business review, p. 80.
(2014). The. Tesla Motors, Inc. (TSLA) – Financials. Retrieved from: http://financials.morningstar.com/income-statement/is.html?t=TSLA®ion=usa&culture=en-US&ownerCountry=USA Tesla Motors Inc. - Form 10-K Annual Report, 2011. (2011). The 'Standard' of the 'Standard'.
Ford Motor Company current mission statement is “committed to provide personal mobility for people around the world”. With that in mind their vision is to become the world’s leading Consumer Company for automotive products and services. By improving everything they do, the company provide superior returns to their shareholders (Vision, Mission, Values).
...d to learn from the chess game in terms of the ground rules and specific strategic management points of views. There are three common strategic principles and management expertises that the corporations need to be aware of and follow. First of all, it is highly advisable for them to conduct a macro environment evaluation through resorting to the PESTLE Analysis and the Porter’s Five Forces Model. Second, it is of significance to carry out self evaluation analysis with a view to better understanding the firms’ own advantages and capabilities through using SWOT Analysis. Last but not least, the corporation is advisable to conduct an all rounded competitor analysis in order to gain a detailed acknowledgement of the current circumstance possessed by the major competitors so as to assist them to generate a better corresponding strategies in the future business operation.
Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard business review, 25-40.
1. What is the difference between a. and a. Define and discuss Ford’s business-level strategy. Henry Ford began a family automobile business in 1903; this was during the industrial revolution. This business has become the most famous automobile brand in the world. Over the years, the business structure has adapted to changes in leadership, market trends and the economic conditions.
Porter, M. (1998) Competitive Strategy: Techniques for Analyzing Industries and Competitors, 1st edition, New York: The Free Press.