Target Market
Green & Kriegar (1991) states that target market are that segment of the market to which a particular product of the firm is aimed at. It is often categorised by age, gender, and geography and socio economic analysis.
Hertfordshire Computing targets the local consumers specially the students and office going people. Since the company specialises in providing sales service to customers who do not have computing skills and knowledge, an ideal customer would from the local school or office looking for the optimal machine in accordance to his needs. But the firm also employees trained IT technicians who would be ready to answer queries and help those tech savvy customers looking for upgrades. Services would also be provided to local offices and shops that are looking to purchase either one off or network of computers to help them in running their businesses.
Positioning and Branding
Position
Hertfordshire Computing aims to position itself in the local market along with other specialists and big players to serve the needs of the consumers. But since it is aiming specially at local students and offices, it is slightly differentiating itself from its consumers. Since there is a need to develop a website due to the competitive rules of the industry, the business would encourage consumers to purchase products in their shop as specialised service can be provided to customers. Hence the main agenda of the business is to position itself along the lines of superb sales and after sales support services firm which is able to understand customer needs to the minutest detail.
Branding
According to the Business dictionary (2010) “Entire process involved in creating a unique name and image for a product (go...
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• Reach out to all the universities and local businesses
• Carry out a marketing research programme after 6 months with existing and prospective customers.
Marketing communication objectives
• Expand 10% awareness of the Business a week before launch amongst population in the local area. This will be measured through the use of survey.
• Gain 70% awareness of the business and the services it provides in first 3 months
• Get 25% of the local computing market share in 1st year.
Integrated Marketing Communication
This part highlights the integrated marketing communications plan for the start of the new business in the local area. The plan would assist the management in the techniques that must be employed in order to communicate with their prospective customers and would inform the stakeholders on the direction that the business aims to follow.
BBS Computing is located in Greece New York It is a Computer Sales, Service center that also does some Networking systems. Paul Saussa, Ron Bess and John Bonacci are both owners and employees of the business. It is a relatively small business that mainly does computer sales and repair with some occasional networking jobs. The actual business consists of a show room and a workshop. The showroom has different models of computers that customers can have built to buy. There are 4 different types depending on a customer’s budget for a computer. The low-end models consisting of a Pentium III processor and 256 Mb of RAM and the basic keyboard, mouse, monitor, printer, and speakers, and the high-end models consisting of a Pentium 4 processor or equivalent with 256 or more Mb of DDR RAM and premium speakers, keyboard, mouse, printer and monitor. Thus, meaning you get what you pay for. The display models allow you to show a customer some of the features of the different types of computer systems that are offered. Such things as operating systems such as Windows 98, Windows Me, Windows 2000, and Windows XP, and also programs like Nero for CD burners, All-in-Wonder TV tuner cards and applications such as Microsoft Office. This was my first opportunity to work with Windows XP.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Target markets their products to a variety of market segments when speaking about their clothing lines. The top three segments are Age-Related Segments and Gender-Related Segments. Targets approach to development, marketing and advertisement is based on seasons, genders, age in the terms of wants and needs and styles while also staying true to their brand imagine. Target has positioned itself as one of the biggest retailers with a brand imagine that can connect to the consumers, and the ability to develop and deliver high end products that come at an affordable price.
Target Audience and Advertising I often read 'Mixmag' a magazine aimed at clubbers and the dance music community. I buy this particular magazine because it provides an insight in to new music and club culture, as well as giving detailed Dj reviews and club promotions. The magazine has a number of features including 2 for 1-club promotions, free V.I.P club access and every month comes with a free audio CD, which is produced by the hottest names in the dance music industry from Pete Tong to Masters at Work.
Target customer is pertaining to whom the product or service is marketed to and sold. (Wharton, 2006) Much of a company’s demand research goes into studying who is interested in and purchasing their product or service. Consumer groups are constantly being identified so that new markets can be breached that haven’t yet been accessed. Age, gender, and ethnicity are all major identifiers for subsets of consumers to be studied and marketed to. (Rigby, Christenson, & Johnson, 2002) Finding a target consumer group can result in a new product line, sales ads and audience which in turn can drastically change a company’s profit as well as reputation.
The author of the textbook affirms, “In the marketplace, customers seek solutions, not technologies or products.” (Vitale 174). So how do we determine what the customers consider valuable or in this case, a solution? This is where the strategic market segmentation and targeting come into place. Since not every customer has the same perception of value, business marketers must determine, first, who are those potential customers and break them
Marketing the Target Audience It was another day shopping for clothes, nothing new, in fact I thought I was going to get something here and there, look else where and go home. As I was walking through a mall, I stumbled upon a store that I thought looked cool and casual. I thought to myself anything that was interesting enough to catch my eyes, had to be investigated thoroughly. As soon, as I walked in I new that I could easily begin to shop at the store for certain things I needed.
Finalizing your target audience is the first step a start up should consider before getting on with the business. One of the biggest mistakes that budding startups today make is trying to appeal and get attention from every sector, which is absolutely wrong. In the business arena, we don’t cater to one and all. It’s all about hitting at your aim correctly. With that budding definition in mind, we just narrow down to basically two questions.
Ted’s business should pursue a market penetration strategy. The company should grow its current products (bikes), and services (bicycle repairs) in its current markets. For example, he should strategize to increase his market share by at least 4% by end of year one, and 14% by end of year 5. He should focus on selling more to the existing, and new customers such as tourists and students
"Marketing is everything and everything is marketing,"(MC kenna R 65-79) marketing our product to customers today became very difficult due heavy completion in the world market. The technology is running with new innovations bringing daily a new product in to the market. Company main aim is to sell the product to the customers and raise the value of the brand value. Now a days marketing is became very difficult to market your product in the market, marketing your product in this present sector it should be new and different and customers should think it is different from other products. Your product should create own market and every one should remember it. Marketing is done in different ways to sell the product to the customers and it is should be different from others. Marketing your product is depends up on the product which you’re going launch and mainly to which sector people your targeting. Frist we should know about our customers and their needs and how our product is going to help them. Marketing can be done by different ways to sell your product.
Market segmentation means dividing the market into distinct groups that have common needs and will respond similarly to marketing action. Each segment must be unique, have common needs, and respond in a similar manner to marketing efforts. Target market is the group of potential customer that has been selected by business to focus its marketing efforts towards. This is the group the business wants to sell its products/services to. Positioning refers to the image created in the minds of customer of its product or brand. It is a perception created in the minds of the consumer relative to that of its competitors.
A target market is simply the type of people that a product is intended for. Some examples may include diapers for babies, toys for infants and children or muscle building supplements for those who workout and are gym enthusiasts
The opportunities in my business is that in this town not really have many place to hanging out also my karaoke locates in the area that people usually hanging out already. So, it is not that hard to attract people.
Nathan A. IT ALL ADDED UP TO MORE THAN COMPUTING. Business Builders In Computers [serial online]. January 2000:6-15. Available from: Book Collection: Nonfiction, Ipswich, MA. Accessed January 30, 2014.
Target market is whom the business is aiming its products at and focuses on 4 categories such as Geographic’s, demographics, psychographics and behavioural. From this I’ll focus on Geographic’s and demographics. As we can see on the picture Geographical has to do with where the business is located and ensuring its location is convenient. Burger King has 7 franchises in Durban (unknown, 2018) and in 2016