Retail stores decide on a target market that they will attract to the store. Having a clear vision of the type of customers a retail location wants to attract will help solidify success. To select the target market a retail store will visualize their customer base and identify what type of customer will be attracted to the store, decide how to segment the overall market and research the market to ensure everything will proceed as expected. If the target market is lower to middle class grocery shoppers than high prices in an upscale neighborhood would not achieve the d...
... middle of paper ...
...out is an asymmetrical design of fixtures and aisles that creates a relaxed intimate environment. This setup is found in specialty and up-scale stores.
The interior design of the retail store should be pleasing to the target market to encourage comfort while shopping in the store. The design should provide a utilitarian benefits for the customers to locate and purchase products efficiently throughout the store, and hedonic benefits by providing an enjoyable and entertaining shopping experience. The longer the customer stays in the store will increase the opportunity for impulse buying. Visual merchandising focuses the customer’s attention on a representation to generate interest. There are several types of visual merchandising that are used to generate additional sales, including window displays, point-of-sale displays, interactive displays, and mannequin displays.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- 2.2 Retail store As reported by Janow and Guerreiro (1991) that retailers were selling goods and service to the ultimate consumer. At the time they have also provided service in terms of the information sources for customers, and encouraged a need in order to apparel merchandise. In the United States has the retail store about 2 million. Moreover, about these retail stores were approximately 135,000 retail stores that have specialized in apparel and accessories, and about 70,000 retailers have involved apparel and accessories in their selling mix (Frings, 1991).... [tags: Retailing, Department store, Online shopping]
1283 words (3.7 pages)
- Segmentation and Target Market Starbucks is a company with a recognizable presence nationally and internationally. Starbuck reputations and on a multinational level is consistent of high quality items With more than 18,000 retail locations in 60 countries, the coffeehouse is the picture of success (Schoultz, 2014). In this paper I will discuss the demographic, psychographic, geographic, and behavioral characteristics of the major company. Also I will discuss the positioning statement needed for considering new markets and business strategies.... [tags: Dunkin' Donuts, Starbucks, Coffee, Target market]
1371 words (3.9 pages)
- Target Corporation Market Segments Target markets their products to a variety of market segments when speaking about their clothing lines. The top three segments are Age-Related Segments and Gender-Related Segments. Targets approach to development, marketing and advertisement is based on seasons, genders, age in the terms of wants and needs and styles while also staying true to their brand imagine. Target has positioned itself as one of the biggest retailers with a brand imagine that can connect to the consumers, and the ability to develop and deliver high end products that come at an affordable price.... [tags: Marketing, Target market, Target Corporation]
1087 words (3.1 pages)
- Today, I will be examining the company Zulily’s. I will be describing Zulily’s target market and marketing strategies, which are used to reach it consumers. Next, I will be describing the revenue and business models and merchandising strategies that Zulily’s incorporate into their company. Last, I will be describing Zulily’s creative photography process, the unique technology and the major issues within the business. ` Zulily’s Target Market Zulily’s tends to focus on moms as their target audience According to Market Realist, Zulily’s target market is women around the aged 25-45.... [tags: Marketing, Target market, Marketing strategy]
839 words (2.4 pages)
- Target Corporation Company Background: The first Target store was opened in Roseville, Minnesota in 1962. The company began its’ path towards development in 1902 by George Draper Dayton. Dayton was a partner in Goodfellow’s Dry goods Company in Minneapolis, Minnesota. He quickly bought out his partners and became the founder of Dayton Dry Goods Company. In 1968, Dayton acquired the JL Hudson department store thereby changing his founding name to Dayton Hudson Corporation. The Dayton’s are credited with the operation of a variety of retail stores including; Marshall Fields, Mervyn’s and of course Target.... [tags: Corporation, Industry, Retail]
2088 words (6 pages)
- Due to the resent desire of expanding into one of the following three cities; Ann Arbor, MI, Lincoln, NE and Madison, WI that have been chosen for possible location sites. I Regina Molel, Junior Executive of Swifts’ researched and analyzed the best possible location to start up another Swifts’ boutique, due to the request of Swifts’ CEO, Taylor Swift. At Swifts’ Boutique there will be merchandise that will appeal to those around the ages of 15-24 years old. The ideal area for the new expansion would have a larger population of teenage girls as well as younger women that are within our age range.... [tags: Retail Market Analysis]
1600 words (4.6 pages)
- Target on Human relations: Target has problems in the area of Human relations because of their training methods; in not hiring people who have unions. This is an example of discrimination, not by color but by what a person has, which is a union. The question that comes up is; how can this motive people to apply for a job at Target. Also Target has issues with boosting morale in their company especially after letting go about 2,000 employees. MPR news reported in March of this year, that “1,700 employees are out of work.... [tags: Department store, Target Corporation, Wal-Mart]
1645 words (4.7 pages)
- Target Corporation Introduction Target Corporation is the biggest discount retailing business in the US which comes just after Wal-Mart Stores Inc. The headquarters are located in Minneapolis in Minnesota in the USA. George Dayton founded it. It initially started as a family business with a regional retailer shop and later grew into a national full retailer store. The company’s main aim is to offer retail services at friendly rates and, its main attracting feature is discount rates offed on different products in the business.... [tags: Wal-Mart, Target Corporation, Big-box store]
1800 words (5.1 pages)
- How many items do you buy at your favorite retail store. More often than not, we put more in our basket than we intended to. In this essay, I intend to answer the following question, how does strategically placing items in a retail store (also known as merchandising) increase sales. Through careful observation and planning, stores can convince shoppers to buy things considered “not on the list.” The science behind this product placement considers: eye level, consumer logic and reasoning, age of shoppers, and commonly bought products.... [tags: Retailing, Sales, Supermarket, Retail design]
911 words (2.6 pages)
- Retail reality I. Introduction: The most promising and booming industry of future is retailing. AT Kearney, a well-known international management consultancy, recently identified India as the ‘the most attractive retail destination’ globally from among thirty emergent markets (2007). According to a Knight Frank survey, India ranks fifth amongst the 30 emerging retail markets in the developing countries. Industry evolution • Traditionally, retailing in India can be traced to the emergence of the Corner stores (Kirana) catering to the convenience of the consumers • Era of government support for rural retail: Indigenous franchise model of store chains run by Khadi & Village Industries Commissi... [tags: Business Retail India]
1122 words (3.2 pages)