Saif Kamal Target Market Analysis Spain is situated in Southwestern Europe, with a total area of approximately 505,000 Sq. km, which for reference makes it almost five times the size of Kentucky and twice the size of Oregon. Spain ended 2014 with a population of 46 million with women representing 51% compared to 49% men (Country Economy). Spain has 17 autonomous regions, each with its own culture. The climate in Spain is predominantly Mediterranean; winters are mild, and summers are hot in the coastal regions, with high rainfall in the Cantabrian area. In the Pyrenees and Sierra Nevada, the climate is alpine, whereas the south eastern part of the country is semi-arid and the Canary Islands are subtropical. (The World Fact Book). Spain is …show more content…
English is widely spoken and it is the main foreign language taught in school. The culture of Spain is known for its folklores in different regions although a mixed culture has recently emerged with increased migration of Europeans. Most Spaniards are Roman Catholic, although different religions such as Islam and Judaism are also accepted. From a business culture perspective the Spanish prefer to do business with people that they trust. Trust and personal relationships are the cornerstone of business. Great importance is placed on the character of the person with whom they do business with (Kwintessential - Spain - Language, Culture, Customs and Etiquette). It is therefore important that sufficient time is spent to get to know business colleagues through personal contact. It is also considered wise to be modesty about achievements and accomplishments. Furthermore, Spaniards do not like to admit that they are wrong so conflict should be avoided. Business decisions are usually made at the top of the chain so it is recommended that all business dealings be conducted with people of similar rank. Last but not least, Spaniards are very thorough in their dealings and will they review every small detail to make certain it is understood. Once a verbal understanding is reached a formal contract will then be created. It will be expected that both sides strictly follow to the terms of the contract (Kwintessential - Spain - Language, Culture, Customs and
The first main difference in Spanish countries is food traditions. Most of the food there is ritualistic and sacred. With the different foods that they have, they have different
is a very sports-minded country. Baseball, basketball, football, and hockey are the most watched along with many other sports. However baseball is known as “America’s favorite pastime”. In America, games are usually played within its country’s borders. If a game is played outside of the country they will call it a “world championship” or something of the like (American Behavior). The main sport for Spanish speaking countries is futból, which is also known as soccer. In Hispanic culture this sport is huge, everyone learns to play when a kid and continues to either pay or watch as an adult (Spanish Culture). Bullfighting and bicycling are also common in this culture. Hispanic cultures spreads through many different countries around Spain, therefore they would go outside country borders to play other teams for games (Understanding the Hispanic
Roxie Photography is a photography business located in Fort Wayne, Indiana. Roxie Photography specializes in Newborn Photography and Boudoir Photography. The company is new to the Fort Wayne Area, having moved to the area from Guam. Roxie Photography owns a physical location, on East State Boulevard. The company currently offers two services, Boudoir sessions and Newborn sessions. Roxie Photography’s main focus is on the Boudoir service.
In conclusion, the Christmas season in Spain is a more holy and traditional event than in the United States. If you were in Spain during this season you would be likely to see large feasts among family and friends, people worshipping in the streets, and children swinging and singing Christmas songs. Gifts are given at this time, but the Spanish people view it more as a time of worship and family togetherness. Although they generally spend less money on the Christmas season in Spain, it is as just as an important of a holiday as it is in America.
Companies use marketing research to identify problems or opportunities that they might encounter. Organizations may also use marketing research to identify their strengths and weaknesses, and certain trends that are forming in their market. H&R Block is a tax service company that prepares state and federal taxes for individual customers and small to mid-size companies (H&R Block, 2010). This company has defined their marketing research and has different types of marketing research techniques it uses. Furthermore, there are other types of H&R Block’s marketing research techniques that would be beneficial to if they were implemented correctly.
Language is an important value for the nationalistic identity of a nation. Hispanic culture is the way of life of people from Latin America and Spain, and their main identifying factor is the fact that they speak Spanish as their main language. Therefore, Hispanics are not necessarily Spaniards but other groups like Mexicans, Puerto Ricans and Cubans who speak Spanish are also part of this group (Shaw and Dennison 207). American culture on the other hand is mainly comprised of the people who speak English as their main dialect. Therefore, the Spaniards have Spanish as their native language while the Americans use Englis...
We are going to take a journey to Spain and look at some of their customs. While doing research I have realized that the people in Spain believe it is important to show respect with proper manners. It is imperative that when going to Spain on business or vacation that you be familiar with some of their customs. To prepare you I will discuss some of the key points in your visit. First I will explain the different language used. Next let me demonstrate to you a proper greeting. Next I will describe the typical way to dress and dining etiquette. Finally I will be finishing with units of measure and currency. So let our journey begin with language!
Burberry target audience is designed for both sexes however it is dominated by the female target audience who have a high disposable income. The brand has their own childrenswear range which can appeal to parents but are likely to be people from wealthy backgrounds. Burberry is famous for appealing to celebrities who purchase coats and dresses which have a high end appeal. Burberry focuses more on customer value in order to attract and retain costumers. With the aim to achieve this by producing a marketing concept by meeting and exceeding costumer needs then their rivals.
Hispanics prefer to talk Spanish especially when shopping. In fact, they look for services and products that address their identity, therefore Latinos or marketers with bilingualism capabilities are more
Located at about 40.5 degrees north and 7.75 degrees west, Spain is home to some of the most beautiful landscape and breathtaking cultural developments. If given the opportunity to travel there, it is a necessity to do your research to be aware of the necessities of your travel trip. Spain is full of a rich history, evident in multiple areas of the country, and all very likely to be on your travel list. Barcelona, home to La Sagrada de Familia, sees the footprints of millions of tourists a year, attesting to its travel list popularity, and likewise, Madrid, the heart and capital of Spain, holds a rich culture rooted back to its history, only in addition to its wild nightlife. Encapsulating the religious ambiguity is the Catedral de Santiago, and on the high-end of the spectrum is the tropical paradise of Ibiza. From their internationally influenced culture to the religious architecture present in numerous cathedral, Spain should house a significant spot on your bucket list.
When traveling to Spain on business, make sure you are prepared ahead of time because first impressions are essential to a successful business relationship in Spain. Start by brushing up on your Spanish. While there are some English translators available it will make a better first impression if you know the language. Also, in your speech use the more formal usted instead of tu’ unless invited to use the informal. Pay attention to what you wear to your business meetings and any personal parties they may ask you to attend. If you own designer business attire wear them, likewise, any accessories to accent your outfit will be noticed by your Spanish business associates. A nice scarf, watch, cufflinks, necklace, or designer handbag will give the impression that you have an eye for detail. Men should wear a nice dark colored suit with white button-up shirt and a silk tie to a formal business meeting while women should dress to highlight their feminine side. However, if you receive an invitation to a business casual meeting you dress like above with no tie.
Market Research and Target Market I need to write an introduction explaining the type of business/ organisation my client has set up, the business problems they are facing and the business aims and objective. I shall hold a meeting with my client Discuss with client My client may not be willing to discuss the marketing plan. I will explain the objectives of the marketing campaign and how this will help the business achieve its aims. I will use the Internet and textbooks. 20 20 research I will identify the target market and explain to the client.
For my final paper, I will be discussing the culture of Spain. People that live in Spain are referred to as Spaniards. For the most part, the Spanish culture speak Spanish and might have some knowledge in the English language as well. The population of Spain is estimated to be around 47 million (“Spain” paragraph 1). The main two ethnicities/races of Spain include the composite of Mediterranean and Nordic types. Spaniards are guaranteed the freedom of religion; however, the majority of Spaniards are Catholic. It is very common in Spain to use physical contact when communicating with one another. In Spain, this is not considered an invasion of personal space because the Spaniards are accustomed to this communication habit. Bullfighting is obviously one of the more known customs of Spain than any other although with the new generation problems arise how humane the event is. “La siesta” is the balance between work and pleasure. The Spaniards get a few mid-day hours to eat lunch and rest. Lunch is the most important meal of the day in Spain and the nightlife is extended until four in the morning (“Culture & Customs in Spain” paragraph 1-2). Spanish culture has a vast artistic heritage. In the 20th century, some of the
Spain, the third largest country in Europe, has a strong history and diverse culture dating back to when the Iberians first inhabited the land. The country lies between the Mediterranean Sea and Atlantic Ocean and the land ranges from mountains to meadows. Over hundreds of centuries, many different civilizations have inhabited the land influencing the people there today. From the Visigoths and Celts to the Romans of the Middle Ages, Spain has received a rich history and background. One of the strongest of its cultures is the food. All of these cultures brought a particular type of food and combined and blended with the food that exists there today. Spain is very popular for olives, vineyards, and citrus fruit. Another well-liked food is garlic, including varieties of peppers and spices. Once spice specifically—golden saffron—is essential in many recipes, including the Spanish Paella. There are many distinguished Spanish foods that encompass the daily life and culture of the country.
Geography plays an important role in a countries beliefs, values and activities. “Traditional Spanish cooking has popular roots. It is the people's cuisine. Most of it is down-to-earth, uncomplicated food, based on the ingredients available locally or the crops grown regionally. Mountains run through Spain in several directions, acting as natural barriers to communication and making transportation difficult until the last half of the 20th century. This is just one of the reasons why cooking differs so much from region to region” (Food).