Systems Group Marketing : Brand And Lead Generation Operational Essay

Systems Group Marketing : Brand And Lead Generation Operational Essay

Length: 829 words (2.4 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Systems Group marketing adds value in two broad categories: customer facing lead generation
engine and internally facing owner of the corporation’s brand and lead generation operational
supply chain. As a customer facing, lead generation oriented organization, System’s
marketing team approaches the marketplace via a number of carefully integrated media
Internally facing activities include:
Both the customer facing and internally oriented areas of the marketing value chain are
inextricably intertwined. I developed this wheel diagram several years ago to describe the
complex dynamic that exists between them. An argument can be made that without the
diagnostics the chain would atrophy, losing value and mission focus over time.
The wheel recognizes the different layers of
the marketing mission, it both builds outward
from the center and flows clockwise starting
from the top. The arched sides of the wheel
outline the overlapping role operations and
analytics is exerting on the process to guide the
development of the marketing strategy and
campaign execution in markets worldwide.
• Web • Event • Inside Sales
• Mail • Publications • Advertising
• Brand Development
• Brand Message Education
• Management of advertising, event,
collateral and third party vendor
• Performance metrics and operations
• Development and maintenance of
operational systems that organize and
manage marketing campaigns.
• Development, dissemination, partial
funding, and usage enforcement of
messaging templates and co-marketing
programs for business partners.
• Integrating and unifying cross-brand strategy, guiding execution, monitoring
performance, assessing efficacy, providing customer / marketplace insight and
affinity to the IBM...

... middle of paper ...

...message, look and feel in-market to
overall drive greater profitability.
In addition to developing our own tools, IBM has bought companies that were pioneers in their
field, such as UNICA to unify marketing campaign development and deployment.
Standardized deployment can have an especially profound effect on operations and analysis.
For example, creating a uniform template for URL design can greatly aid in visit capture and
enable specialized report segmentation using post-deployment activity mapping; this is
especially important when trying to bridge brand webpages created in a prior year to newly
created, current year campaign strategy. For example: properly attributing a previously
created storage page that is being used to support the launch of a new Storage – POWER
server bundle would negative impact performance management and cost assessment.
Diagramming the bro

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Marketing And Distribution Of Metal Cabling Essay

- ORUN, a 4th generation family owned company has done well for themselves. They currently have 4 plants with a corporate headquarters and are considered “leaders in the development, design, manufacture, marketing and distribution of metal cabling” (Case tool for assessment of program outcomes 2 and 3). After some time the company, along with some of their key players, have noticed some strategic and operational issues they want to focus on in efforts to sustain and gain the advantage in the market place with the potential to service new customers....   [tags: Supply chain management, Management, Inventory]

Strong Essays
1461 words (4.2 pages)

Information Systems and Information Technology Integration in Global Businesses

- Objective: The purpose of this presentation is to offer suggestions as to how XYZ Construction Inc. can envelope advanced technology into its integrated business techniques in an upward bound horizontal company expecting to expand its IPO. Introduction: Leonardi (2011) stated “In many modern organizations it may be as easy for people to change the material makeup of a technology, and hence its material agency, as it is for them to change existing routines” (p. 149). According to Nelson & Quick (2011) the process of modernization comes with both planned changes “changes resulting from deliberate decision to alter the organization” and unplanned changes “changes that is imposed on the organi...   [tags: technology, BSC, HRM, business]

Strong Essays
2182 words (6.2 pages)

Improving Smooth Operation Of An Ecommerce Platform Essay

- As mentioned above, there is a need to have the infrastructure necessary in order to facilitate the smooth operation of an ecommerce platform. However, the platform will require an information system in order to be complete. An information system is a system that is organized for the purposes of collection, organization and storage of information which is used in communication. The main components in an information system are people and computers systems that process and interpret information. An information system can also be said to be the software that helps in the organization and analysis of data....   [tags: Decision theory, Information systems]

Strong Essays
923 words (2.6 pages)

Essay on Ground Floor Customer Service and Marketing Department

- ... Though the connection to that particular computer is broken, the network still operates. Since this computer network is interconnected exclusively within itself, it can be referred to as a Local Area Network. At this point, the definition of a hub is imperative. Quite simply, a hub is a small inexpensive device that joins computers together. Most hubs today use the Ethernet Standard and others the USB standard. The Hub represents layer one and two in the OSI model, also know as the Open Systems Interconnection reference model seen below....   [tags: network, topologies, program]

Strong Essays
767 words (2.2 pages)

Your Choice Furniture Essays

- Executive Summary “Your Choice Furniture” established in 1992 was a family business with long history, which has been handed down from generation to generation. As like most of the tradition businesses, the method of management for the shop was usually used manually. According to this situation, we found out the various essential elements of “Your Choice Furniture”. 1 The Brief main issues : 1.1 “The book-keeping, invoicing, stocktaking, payroll functions and customers’ details, weekly wage bill employee’s details are kept manually.” 1.2 “The manual system is extremely time-consuming” and difficult to manage the track of inventory....   [tags: Information Systems Case Study ]

Strong Essays
2090 words (6 pages)

Essay about Marketing Strategy For Generation Z

- Community colleges are, historically, known for servicing the more non-traditional population, such as adults who work full-time and individuals seeking fast-paced trade-skills, a successful enterprise (AACC, 2013). In a community college setting located within the Southern Region of Texas, there is an opportunity to study the social expectations and educational needs of Generation Z relative to their college experience compared to other identified groups of students enrolled in the institution....   [tags: Higher education, College, Marketing]

Strong Essays
706 words (2 pages)

Essay on Demographic Based Marketing : Marketing

- Why Demographic based marketing is out and Intent based Marketing is in Demographic based marketing has ruled the roost for many years. Companies have traditionally marketed products and services towards certain groups of people based on age, gender, and so forth. However, according to the recently released Communication Trends Report from Hotwire PR, 2016 will be the year that successful companies start to change their approach and focus more heavily on the values, passions, and motivations of their customers rather than on arbitrary categories like age....   [tags: Marketing, Demographics, Generation Y]

Strong Essays
819 words (2.3 pages)

Essay Operational Plan For A Business License

- Operational Plan Pre-Opening Permits and Licenses: The first step in establishing our business is to acquire the various licenses and permits that would allow us to operate in the City of Edmonton; the first of these is a development permit. This is reviewed by a city development planner and determines whether our business is acting in accordance with the Zoning Bylaw, and should be allowed to operate in our specific zone. Upon having our development permit accepted, our company will apply for a business license....   [tags: Marketing, Customer service, Apple Inc.]

Strong Essays
1628 words (4.7 pages)

Operational Innovation Essay

- Operational innovation is notoriously difficult. The power of creating and deploying new ways of performing fundamental business processes is indisputable; it has been the springboard to success for leading companies in virtually every industry. But many firms have failed at their efforts to make operational innovation work. What is the secret to success. The experiences of Schneider National, a transportation and logistics firm based in Green Bay, Wisconsin, provide an object lesson in how to get operational innovation right....   [tags: Analysis Operational Innovation Business]

Free Essays
1512 words (4.3 pages)

Essay on Markering

- Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework]

Free Essays
576 words (1.6 pages)