Dublin Institute of Technology
Table of contents
1 Introduction………………………………………………………………………...... 04
2 Company Profile………………………………………………………………......... 05
2.1 History and development……………………………………………….. 05
2.2 The foundation……………………………………………………………. 06
2.3 Size and Scope……………………………………………………………. 07
3 Mission Statement………………………………………………………………...... 08
3.1 Attitude and Commitment………………………………………………. 08
3.2 Values………………………………………………………………………. 09
4 Strategy………………………………………………………………………............ 09
4.1 Corporate Strategy……………………………………………………….. 09
4.2 Business Strategies……………………………………………………… 10
5 Organisational Structure…………………………………………………………... 12
5.1 Business Sectors…………………………………………………………. 12
5.1.1 Automotive Technology……………………………………….. 12
5.1.2 Industrial Technology………………………………………….. 13
5.1.2.1 Automation Technology…………………………….. 13
5.1.2.2 Packaging Technology………………………………. 14
5.1.3 Consumer Goods and Building Technology………………. 14
5.2 Organisational Structure and Hierarchy……………………………… 15
5.2.1 CEO……………………………………………………………….. 16
5.2.2 Heads of Sectors……………………………………………….. 16
5.2.3 Heads of Divisions……………………………………………… 17
6 Employment………………………………………………………………………….. 18
6.1 Performance and development discussions………………………… 18
6.1.1 The Performance Review Discussion (PRED/MAG)……… 18
6.1.2 The Individual Development Discussion (MEG)…………... 19
6.1.3 The Management Potential Review (MED)…………………. 19
6.2 Bosch employee motivation……………………………………………. 20
7 Analysis………………….………………………………….………….……………...23
7.1 Analysis of organisational characteristics.……………………………23
7.1.1 Level of centralisation…………………………………………. 23
7.1.2 Level of Bureaucracy……………………………………………24
7.1.3 Level of hierarchy………………………………………………..24
7.1.4 Level of authority and control…………………………………25
7.1.5 Level of labour organisation and complexity……………… 26
7.1.6 Level of Formalisation…………………………………………. 26
7.2 The SWOT Analysis………………………………………………………. 27
7.2.1 Strengths…………………………………………………………. 27
7.2.2 Weaknesses……………………………………………………... 28
7.2.3 Opportunities……………………………………………………. 29
7.2.4 Threats……………………………………………………………. 30
8 Conclusion…………………………….……………………………………............. 30
9 References…………………………….……………………………………............. 32
1 Introduction
In the present paper, the company Robert Bosch GmbH will be presented. The target of this paper is to give a broad overview of the company’s structure and to analyse its current situation and strategy.
Starting with chapter 2, the reader will get an idea of Bosch’s company profile. In this chapter the Bosch history and the company’s development over time will be envisioned as well as the Bosch foundation. Chapter 3 will look at the company’s mission, its attitudes and values. The next chapter will look at the company’s corporate and business strategy, followed by Bosch’s business sectors and its international structure described in chapter 5. The following chapter will give some information on employment at Bosch and employee motivation This will be followed by an analysis of this worldwide operating company, regarding the strengths and weaknesses as well as the opportunities and threats that Bosch might face in the future. Finally chapter 8 concludes the paper.
Sources for this paper have been literature, the Annual Report 2003, further Bosch publications and internet sources.
2 Company Profile
2.1 History and development
The company began as a “Workshop for Precision Mechanics and Electrical Engineering” which the founder Robert Bosch opened in Stuttgart in 1886.
The company’s international activities can look back on a long tradition: as early as 1898, only a few years after having found his company, Robert Bosch opened his first representative office in London. The next step towards internationalisation followed one year later with the foundation of a second Bosch representative office in Paris to provide the French and Belgian markets. Particularly important for the further development of the foreign organisation was the opening of an agency in New York in 1906 and the commencement of production in the USA in 1910.
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