Synergy Case Study

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According to Thompson (2001) Synergy refers to extra value or extra benefits which appealingly is accumulated from the connection or a mixture of the two businesses, or from addition co-operation either between separate portions of the same company or between a company with its suppliers, distributors and customers. In-house co-operation may be helpful as a connection between both different work and performances, or it can be plainly be used to calculate beneficial synergy which would create the “2+2 = 5” aftermath which means that the companies are capable to increase value while joining its product-market posture. Or, two firms may be joined and a benefit may end up from synergistic to supply a cost above that of the current cost of the two …show more content…

First of all, economies of scale that may or may not appear from the merger, it lets the combined firm to be more profitable. Second of all, a higher pricing power from decreasing the competition and higher market share which could assist the company in a larger margin and operating income. Then, combination of separate working strengths from two companies could push up the operation efficiency. Last but not least, the combined firm would have higher growth in the new or existing markets with established distribution network and brand recognition to increase the …show more content…

The cash flow solution tries to make prediction of free cash flow that echoes a stable development progress. With this, the person who examines and determines, uses the long haul sustainable development progress to financial statements articles (net profit before interest and tax) (NPBIT), depreciation, net working capital and capital on fixed assets. Subsequently, after the expected cash flow had been measured, the Weighted Average Cost of Capital (WACC) as discount amount to discount back to the current value. The total of the prediction currect value can give the approximate return. However, this method can likewise be use by the target company to compute how much the premium should acquiring company may compensate for them. The premium would boost the cost for acquiring company to purchase the target company to take control. Also, the premium will deduct the synergy value and should be taken away from the calculated synergy

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