The Better Way Company started in 1988 in a 3 unit building with 10 employees. This was the brainchild of Dr. Amornthep Deerojanawong who wanted to bring quality products to Thailand consumers at an affordable price. The company started with 10,000,000Baht and its current sales for 2012 were 10,000 million Baht (“History”, 2014). In addition its current office is a luxurious building site on 30 acres located on Ramkhamhaeng Road in the suburbs of Bangkok boasting “Future Gardening” by French botanist Mr. Patrick Blanc (“History”, 2014). The company has quickly grown with its direct selling approach, fast deliver of products and increase branding. The company has combated several issues over the years to gain market share, loyal customer base and an increased sales force. In addition, the company experienced a major setback during the flooding but was able to regroup and reestablish its self very quickly. When the founder died, his son Danai Deerojanawong took over the operation of Better Way with a vision to grow the company into a national brand (“About Us”, 2014). The company has maintained a competitive edge with its technological warehouse and upgraded technological call center. This system tracks the production, orders and inventory to ensure available of product and accuracy of orders. The Better Way company has received several award and world certifications including GMP-Food and Drug Administration Ministry of public Health Bangkok, Thailand; TUV Cert-ISO 9001:200, GMPH, NOF, R&D, Thailand Best, Thailand Super brand 2004-Gold, Super brand Thailand 2003-2004, Super brand-England-Thailand Choice 2011 and its Fusion HD Powder Foundation on SPF25 received the Cosmetics & Toiletries R&D Award 2011. In addition the c...
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American Eagle Outfitters (AEO) differentiates from its competitors because it’s a leading global specialty retailer offering latest trends that are high-quality and affordable. The source of competitive advantage is the quality of their clothes and their environmentally friendly fabrics. American Eagle Outfitters is a high-quality and inexpensive brand of their two competitors Aéropostal and Abercrombie and Fitch. AEO centers in every category of purchaser such as kids, tweens, teens, and adults. American Eagle Outfitters has further stores open globally and their product line is more assorted than its competitors and its name brand and logo is known world-wide.
...he oldest companies producing skin care and pharmaceutical products, it has a high level of customer care in order to create high value from their products and high customer satisfaction.
However, devaluation of the Australian dollar has risen the cost of it’s raw material bringing the sales down by 7% in the three months to September from last year also the pharmacy deal being put down by the Australian medical association and pharmaceutical society of Australia has posed a major setback to the company. Though the company is directed more towards the Australian operations, a small part of overseas diversification is still continuing in business. Significant investments being made in Asia has resulted in strong revenue growth with quarter 3 recorded quarter up by 25% and YTD by 19% in September quarter. Sound Growth strategy and adjusted quantified risk have even lead to interest covered and funding secured to July 2015 and July 2016. Furthermore acquiring BioCeuticals the leading developer of natural supplement has proved to be profitable for the company with sales of $41m and forecasting another 8% in the next year. Blackmores has been performing well with it’s operation on a international scale. Asia has resulted strong growth especially in Bangkok and Malaysia. It can further improve its operational efficiency by reducing the cost of raw material and catering to the needs of local and overseas
Pure Fiji started its operations during one of the worst economic times of Fiji’s history, after the 2000 coup and still it has become a success. This adds to Fiji’s reputation as a country that provides high-quality, up-market, environmentally friendly products, together with companies such as Fiji Water, Pacific Green Furniture, and Wakaya Club Resort (Frodey & Naidu, 2008).
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Launched in 1846, Globally, ponds remains the fifth most profitable personal care . It is possible since Ponds marketing design kept the customers need a top priority and preferences a top priority in innovations. This resulted in one of the most preferred brands in the top of the mind of customers. Its customer orientation had resulted in brand preference. With a reported losing ground on anti-aging factor and at the same time to remain ahead of the competition, Ponds need to keep innovating the product i.e. needs to keep the product development a priority and also keep updating the marketing strategies.
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The South African company Twinsaver is a famous Tissue & Hygiene producer in South Africa. This commentary attempts to explore and examine the opportunities and strategies for Twinsaver to introduce their products into Australian Tissue & Hygiene market. Firstly, this commentary will analyse this company's background, current positioning, target segmentation, and marketing mix strategies. Secondly, it will make the Australian market analysis of current Australian business environment and consumer behaviours. Twinsaver's objective is to gain access to the Australian market through a Greenfield investment to successfully sell Twinsaver's products to Australian consumers. For achieving this goal, this commentary recommends Twinsaver to adopt the wholly owned subsidiary as the entry mode; besides, Twinsaver also has to adjust the positioning, segmentation, and marketing mix strategies to be more acceptable and successful for entering Australian market.